4HtOX7p5yUz fashion.huanqiu.com article Inherit history and culture, release consumption vitality /e3pn4vu2g/e3pn4vuih <article><section data type="rtext"><p><i class="pic con"><img data alt="The bustling Gongyuan West Street of Confucius Temple. Photographed by Chen Yu" src="//img. huanqiucdn. cn/dp/api/files/imageDir/48a7e61a6ffc44cdd723b788d4a1c8eb. jpg? ImageView2/2/w/1260 "/></i></p><p><i class=" pic con "><img data alt=" The Qinhuai River lights up brightly at night. He Xiaoqing photographed "src="//img.huanqiuchdn.cn/dp/api/files/imageDir/d9b081343967a0d70944561a441f7aaa.jpg? ImageView2/2/w/1260 "/></i></p><p><i class=" pic con "><img data alt=" Tourists take a self portrait in Confucius Temple Scenic Area. Shi Jun takes a photo of "src="//img. huanqiucdn. cn/dp/api/files/imageDir/741ea77936c7314e2c27c69eda5e5f87. jpg? ImageView2/2/w/1260 "/></i></p><p><i class=" pic con "><img data alt=" Huadeng lights up the Panchi Pool of Confucius Temple. Zhao Hui shoots "src="//img. huanqiucdn. cn/dp/api/files/imageDir/4cffe871c21a5a10e25a78c883601. jpg? ImageView2/2/w/1260 "/></i></p><p>Nanjing Confucius Temple Pedestrian Street, Xi'an Datang Sleepless City Pedestrian Street, Chongqing Jiefangbei Pedestrian Street... Many cities have a block bearing commercial prosperity and historical years. From time to time, they not only enrich residents' daily consumption life and beautify the city's appearance, but also interweave and highlight the cultural heritage, business trends and trends, becoming the city's humanistic and economic card</ p> <p>Recently, the reporter went to some cities to investigate and interview the historical changes and new vitality of urban commercial blocks, explore how to continuously optimize the consumption environment, cultivate consumption hotspots, stimulate consumption potential, better meet the quality and diversified consumption needs of residents, and decode the important role of commercial blocks in the process of urban development. This page has launched relevant reports from now on—— Editor</p><p>At 9:00 in the morning, in the bright sunshine of early summer, the busy Nanjing Confucius Temple Pedestrian Street began a day of prosperity again. The "Sunshine Tower Food Restaurant" on the west street of Gongyuan was simple and elegant in appearance. The first table of customers was welcomed before 10:00. Just after 11:00, the lobby was filled with tourists from all over the world. On the table, the dishes are exquisite and attractive</ p> <p>Nanjing Confucius Temple Pedestrian Street is located in the south of the main city of Nanjing, beside the Qinhuai River. On the street, Lingxing Gate, Jiangnan Gongyuan and other ancient buildings are lined up. Amid the sound of oars and lights, this bustling commercial street attracts many tourists from all over the world. The rising "fireworks" release the new vitality of the consumer market</ p> <p><em data scene="strong">Business and culture are always intertwined and integrated</em></p><p><em data scene="strong"><p><em data scene="strong">Taste snacks, take a boat, and see the Qinhuai River in blue waves, witnessing the blending of history and business</em></p><p><p>On the first day of the May Day holiday, Nanjing Confucius Temple Scenic Area welcomed 388000 passengers, an increase of 32.88% over the same period last year. Lin Fei and his family from Zhenjiang, Jiangsu Province, the first stop of their trip to Nanjing is the Confucius Temple Pedestrian Street. They first visited the "Chinese Imperial Examination Food Culture" exhibition at the China Imperial Examination Museum in Nanjing, followed the crowd to the Intangible Cultural Heritage Market, appreciated the traditional culture in the production of velvet flowers, and finally changed their daughters into Han suits, and interacted immersively with the actors in the parade dance "Flowers Like Blossoms"... tasted snacks, took a boat, and watched the blue waves of Qinhuai River, Lin Fei and his family enjoy the beautiful life while experiencing the Qinhuai culture</ p> <p>The Confucius Temple pedestrian block is composed of "three streets and one business circle": "three streets" are Gongyuan Street, Gongyuan West Street, Dashiba Street, and "one business circle" is a fashionable shopping circle composed of water tour city, water square, and Maoye World. The main street of pedestrian street is 1284 meters long, with a business area of 506000 square meters. Historically, it has always been the commercial and cultural center of Nanjing, with restaurants, teahouses, and theaters all over the street, witnessing the historical and commercial changes</ p> <p>According to the unearthed cultural relics, the ancestors of the Shang and Zhou dynasties had already lived and worked here. During the Three Kingdoms period, the capital of Wu State was established (now Nanjing), and the economy was further prosperous. At that time, the Qinhuai River had a wide water surface, called "Huaishui" or "Xiaojiang". There were military barracks in black, called "Wuyi Camp", stationed near the water. During the Six Dynasties, people who lived by water opened stores near the "Xiaojiang River", which was the earliest "commercial street". In the third year of Xiankang in the Eastern Jin Dynasty, a Confucius Temple was built on the bank of the "small river" to worship Confucius. In the Northern Song Dynasty, a pattern of "front temple and back school" was formed. In the Southern Song Dynasty, the predecessor of "Jiangnan Gongyuan", "Jiankang Gongyuan", was built nearby. By the Ming and Qing Dynasties, it had become the largest examination venue in China. The arrival of a large number of examinees has led to the rapid development of the surrounding restaurants, restaurants, tea houses, calligraphy and painting, publishing and other businesses. The prosperity of the commercial market has attracted scholars to visit here, leaving many poems and stories that have been eulogized for thousands of years</ p> <p>Li Bai, a poet of the Tang Dynasty, came to a restaurant near the Qinhuai River to drink, and wrote down the poem "The phoenix swims on the Phoenix Platform, and the phoenix flows on the empty river on the platform. The flowers and plants in the Wu Palace bury the trail, and the clothes of the Jin Dynasty become ancient hills". Several decades later, Liu Yuxi also came here to meet friends and stood at the "online red card punching place" and sang softly: "The wild grass and flowers beside the Zhuque Bridge, the sunset at the entrance of Wuyi Alley. In the old days, Wang Xie Tang and Yan flew into the homes of ordinary people"... In the long history, this commercial street has always been the intersection of culture and commerce</ p> <p>"Since the Six Dynasties, business and culture have always gone hand in hand at the bank of the Qinhuai River, and the feeling of home and country has been drunk in cups of good wine." Gao Anning, a Nanjing cultural historian and the former president of the Nanjing Old City South History and Culture Research Association, introduced that it is "the cultural hub of the world" in literature and grounded in business. Nanjing Confucius Temple Pedestrian Street is both indomitable, interwoven with the south and the north, which together constitute the commercial temperament of Nanjing City, which is "gentle and elegant, inclusive"</ p> <p>Since 1984, the reconstruction of the Confucius Temple area has begun, forming a Confucius Temple pedestrian street and Qinhuai scenic belt landscape group with Gongyuan Street, Gongyuan West Street and Dashiba Street as the main streets, covering an area of 0.21 square kilometers, and integrating "temple market street view". In 1986, Nanjing resumed the annual Qinhuai Lantern Festival at the Confucius Temple, and the thousand year old lights reappeared</ p> <p>In 2020, Confucius Temple Pedestrian Street was selected as one of the first national demonstration pedestrian streets, and in 2022, it was selected as one of the first national tourism and leisure streets. In 2023, the total passenger flow of the Confucius Temple Qinhuai Scenic Belt with the Confucius Temple pedestrian street as the core will exceed 50 million person times and the total revenue will be nearly 4 billion yuan</ p> <p><em data scene="strong">Multiple formats promote mutual prosperity</em></p>. </p><p>In 1987, Jing Hong, 18, entered the Nanjing local specialty store on the Confucius Temple pedestrian street as a salesperson. She noticed that in this street, the proportion of catering and food stores such as plum cake, duck blood soup, and back stewed dried pork is increasing, and the supply and consumption of spiritual and cultural goods represented by traditional intangible cultural heritage handicrafts are also increasing</ p> <p>In the late 1990s, some state-owned units on the pedestrian street began to reform. Jing Hong's local specialty store was transformed and upgraded to a department store. She came to work in the "Wanqing Building" of Confucius Temple Tourism Co., Ltd</ p> <p>In 2018, the Ministry of Commerce fostered and built a national demonstration pedestrian street, and the Confucius Temple pedestrian street was upgraded from the inside out. Jiang Yongqiang, deputy director of the Management Committee of the Confucius Temple Qinhuai Scenic Belt Scenic Area, told reporters that before this, the block had two "big moves": first, the Nanjing Chinese Imperial Examination Museum was built on the basis of the original site of the Jiangnan Imperial Examination Court, which has now become a national first-class museum, with more than 7 million visitors in total; Second, on the outside of the three main streets, a new fashion shopping circle composed of Shuiyou City, Shuiping Square and Maoye World has been incorporated. The architectural appearance of garden style and pedestrian street complement each other, and the business form has been developed in a dislocation way, leading each other to take advantage of each other</ p> <p>Jing Hong introduced that various restaurants on the Confucius Temple pedestrian street explore and innovate, inject history and culture into snacks, select and improve the "Eight Unique Qinhuai Snacks" from hundreds of Qinhuai Snacks, and match each dish with one dry dish and one thin dish. For example, the first dish, "Yuhua Tea with Five Flavored Eggs", comes from the "Qinhuai Champion" The story of Qin's mother cooking tea eggs for him. These "dishes with stories" have been greatly welcomed by the market, and the operating income has steadily increased</ p> <p>"The commercial street is the name card of the city, the window of consumption, and the street culture is also an important symbol of Nanjing. Because of its openness and inclusiveness, as well as the sense of relaxation not limited by time and space, it can flexibly and variously carry the diversified consumption scenarios of "business, culture, tourism, sports and health". " Su Wei, Deputy Director of the Circulation Industry Development Department of Nanjing Municipal Bureau of Commerce, introduced</ p> <p>In 2023, the per capita disposable income of Nanjing residents will be 72000 yuan, while the per capita total retail sales of consumer goods will be about 86000 yuan, ranking first among the cities with a GDP of more than one trillion yuan in China. Tourists from home and abroad come here in admiration of the reputation, which drives the consumption of the whole city. Nanjing Confucius Temple Pedestrian Street is the first stop for many people to come to Nanjing for consumption. From sightseeing, accommodation and leisure to shopping and consumption, a variety of businesses promote each other and prosper together, driving the development of the entire consumption ecosystem in Nanjing</ p> <p><em data scene="strong">Innovate and develop, constantly tap the market potential</em></p><p><em data scene="strong">Introduce many brand first stores around cultural innovation and catering, and become a new highlight to stimulate domestic demand and promote consumption</em></p><p>"Baby, come out and play with the lights! Don't be red, don't be green, just a small candle..." Deng Jing'er, a Nanjing citizen, learned this nursery rhyme from his father by watching lanterns during the Spring Festival. On a Sunday evening in late April, before the end of this year's Qinhuai Lantern Festival, she and her parents went to Bailuzhou Park near the pedestrian street to enjoy the lights</ p> <p>In the light exhibition area, Deng Jing's family seemed to walk into the live version of the famous Ming Dynasty painting Shangyuan Lantern Color Picture: 68 groups of theme lights with different sizes and shapes, which reappeared the grand occasion of the light market and the trade fair in the south of the old city, as well as the prosperity of the market "every family walks on the bridge and everyone watches the lights". Tourists walk through it, changing scenery and refreshing. Brilliant lights, naked 3D light and shadow show and the stars in the sky reflect each other, and the traditional folk customs carried by ancient paintings are injected with new vitality</ p> <p>"According to historical documents, as early as the Six Dynasties period, the Lantern Festival was held here, which is the best in the country. At the beginning of the Ming Dynasty, Nanjing had the reputation of 'the lights (colors) of Qinhuai are the best in the world'. " Yan Qing, deputy general manager of Nanjing Qinhuai Lantern Company, said that since 1986, the Qinhuai Lantern Festival has been held for 38 consecutive times, with different themes each year. This year, we will create an immersive theme park, but what remains unchanged is that the Lantern Festival, the Lantern Festival and the Lantern Market will develop simultaneously, holding activities, displaying intangible cultural heritage, selling products, integrating culture and industry, and paying equal attention to inheritance and innovation</ p> <p>Up to now, the Bailuzhou Lantern Exhibition Area has attracted nearly 800000 people to watch the lights, with an operating income of 30 million yuan, which has also driven the development of surrounding accommodation, catering, cruise ships, etc</ p> <p>Since the Six Dynasties, the Water Boat has been operating in the Qinhuai River for more than 1700 years. Dai Xuesong, general manager of Nanjing Qinhuai Scenic Tourism Co., Ltd., introduced that the Qinhuai River cruise ship resumed operation in the 1980s and was connected to Bailuzhou Park for the first time in 2005; From 2020, the acousto-optic improvement will be carried out, thus forming a complete "Ten Mile Qinhuai" water sightseeing landscape belt</ p> <p>After visiting the lanterns, Deng Jing and her family took a cruise boat to enjoy the performances on the shore, such as Han costume performances, pipa playing and singing. They passed Jiangnan Gongyuan, Bailuzhou Park, Dongshuiguan Relics Park and other scenic spots, as well as hotels, teahouses and theatres that were animated from "Li Bai's Moon Appreciation Place", "Wang Changling's Banquet Place", and "Wu Jingzi's Former Residence", linking nature and humanity, classical and modern. "In 2023, the income of the boat will be nearly 220 million yuan, indicating that consumers are willing to pay for the culture." Dai Xuesong's words are full of pride</ p> <p>When the cruise ship landed, Deng Jing came to the "Qinhuai Gift" cultural and creative shop on Gongyuan Street, ready to take the "Qinhuai Story" home. There are many series and more than 10000 cultural and creative products, such as "No. 1 Scholar", "Qinhuai Lantern", etc</ p> <p>In addition to the trendy fashion culture and innovation, the store also set up an intangible cultural heritage area: Nanjing Yunjin, Jinling gold foil, Jinling folding fan... intangible cultural heritage products have opened the sales market, intangible cultural heritage inheritors have a stage to spread their skills, and consumers also have classes to participate in research tours and close contact experience</ p> <p>It was reported that in the first quarter, Nanjing continued to carry out the "Nanjing International Consumption Festival" activity, achieving a total retail sales of consumer goods of 23.213 billion yuan, introducing nearly 100 first stores in the city, and carrying out more than 10 first show activities. The consumer market continued to recover. Among them, the Confucius Temple Pedestrian Street has introduced a number of brand first stores around cultural creativity and catering, and the consumption vitality has been constantly enhanced. One by one, new business types and new scenes have been created, which have become new highlights to stimulate domestic demand and promote consumption</ p> <p>At night, the ancient and young Confucius Temple pedestrian street ushered in the busiest time of the day: the streets were full of tourists, the river was full of lights and paddles, and the shops were full of vitality. In the development of this city, commerce and consumption originated in the streets and returned to the streets</ p></section></article> one trillion and seven hundred and sixteen billion three hundred and thirty-eight million six hundred and fifty-four thousand and seventy-four Editor in charge: Huang Shirui <a href=" http://paper.people.com.cn/rmrb/html/2024-05/22/nw.D110000renmrb_20240522_1-19.htm ">People's Daily</a> one trillion and seven hundred and sixteen billion three hundred and thirty-eight million six hundred and fifty-four thousand and seventy-four one one [] //img.huanqiucdn.cn/dp/api/files/imageDir/b0ffbd69551cea140d2400c05a99b2b2.jpg