Xinhua News Agency, Chongqing, May 21 - Nostalgic old buildings, cool wedding dresses, relaxed outdoor parties... Compared with the traditional wedding ceremony of big banquet and polite greetings, the wedding of newlyweds Xiao Luo is more like an outdoor gathering between relatives and friends.
"Compared with a toast, my friends and relatives will leave after dinner. I hope they can understand our love story," Xiao Luo said.
Attaching importance to emotional value and personality experience has become the main demand of contemporary young people's wedding planning services. According to the Wedding Market Trends and Consumer Market Dynamics in 2023-2024 previously released by the China Marriage Expo, the "post-90s", as the main force of the marriage preparation crowd, are more cost-effective in wedding investment, and more rational in cost control. The total cost generally drops by 10% to 15%, but they are more willing to pay for high-quality service projects.
"It is not only a test but also an opportunity for the traditional marriage market for newly married people to change their consumption demand for marriage from extensive to sophisticated, from pomp to personality," said Tang Yi, president of Chongqing Wedding Industry Association.
It is reported that the wedding market includes four industries: wedding planning, wedding photography, wedding dresses and wedding banquet services, which are closely related to hotels, tourism and other industries, and also covers the consumption of jewelry, wedding department stores and other products. With the continuous change of people's consumption concept, the wedding form continues to innovate, the radiation range continues to spread, and the future market potential is huge.
New demand leads to new supply. Reporters in Chongqing, Hubei, Shanghai and other places have seen that in recent years, endless wedding consumption forms have opened up the "new imagination" of the wedding market.
Set up a special Photo Booth (self-service snapshot booth) to leave the exclusive memories of guests and newcomers; The exclusive "wine mixing" hand gift is designed by combining the creative ideas of the new couple, and guests can make a unique cup of wine according to their preferences; The ferris wheel where the newlyweds meet is incorporated into the wedding ring as a design element... The wedding service market products and service categories are gradually diversified.
"Customized wedding planning is becoming more and more popular." Pan Yujie, the principal of Chongqing Jingche wedding art, said that they reacted quickly after seeing the market changes, targeting young couples who pursue personalized customization and artistic wedding and providing customized wedding planning services.
In the past, the four major industries of the marriage market were relatively scattered, and because the service characteristics of enterprises in all links were difficult to improve their profitability through scale effect, it was difficult to meet consumers' demand for convenience. Nowadays, one-stop wedding service is favored by consumers, which also promotes the unblocking of industries and the realization of coordinated development.
Shandong girl Xiao Dong completed "one-stop marriage preparation" online. "Online wedding preparation is more convenient. From consulting strategies to choosing wedding products, we can complete it on the wedding preparation app. We can design our own wedding according to our own preferences."
On the choice of wedding dress, Xiao Dong did not choose traditional brands, but found an independent designer wedding dress with strong design sense and not too grand through the "wedding dress buyer's shop".
Under the influence of demand, the "wedding dress buyer's shop" has emerged in recent years. It is different from the traditional shop and takes the fashion concept and taste of new people as the design benchmark.
"Objectively, young people's demand for quality is getting higher and higher." Pan Yujie said that refined services in the market segment will be a development trend in the wedding service market, which also puts forward new requirements for industry practitioners. (Reporter: Li Xiaoting, Zhou Siyu, Deng Nan, Zhao Jiale)
