Original title: Feel the charm and possibility of "culture+"

This is a feast for culture and a stage for innovation.

On May 23, the 20th China (Shenzhen) International Cultural Industry Expo opened its doors to welcome visitors and stepped into the spotlight of the world again. The main venue of this ICIF has 8 pavilions, and more than 6000 exhibitors across the country are competing to catch up with the cultural fair, showing their own "skills" to press the bottom of the box. The participation of leading enterprises in the cultural industry has reached a new high, which can be described as "the first to hold exhibitions every year, and the second to shine".

The exhibition naturally has a "collision physique", and the culture has its own "cross-border gene". In addition, this "culture+" is destined to make an extraordinary move when there are many high friends and "top class" gathering.

"Culture+creativity" creates limitless. For the first time, this ICIF set up a special exhibition area of "Cultural and Creative China", where more than 300 cultural and creative products gathered to showcase the latest achievements in the creative transformation and innovative development of China's outstanding traditional culture. When the millennium civilization is integrated into modern life, and the beauty of culture is embedded into life, people will be able to embrace the culture, learn from the sea of arts, and radiate emotional identity and cultural self-confidence. In addition, cultural and creative products such as Czech crystal and Japanese ceramics all appeared in the international cultural trade exhibition, showing harmony but difference, beauty and common ground between a hundred schools of thought contending and exchanging what they need.

As someone said, the essence of creativity is "a new combination of old elements". It should be noted that the superposition effect of "culture+creativity" is also reflected in new models, new formats and new faces such as "culture+intangible cultural heritage", "culture+fashion", and is not limited to a certain exhibition hall: when Shenzhen's original dance drama "Wing Chun" meets the 1700 year old Xiangyun gauze, the dialogue between tradition and modernity is stunning; This year, the first video game exhibition area was set up, and China's first mythical high-definition game was launched in the world, which promoted the digital creative industry to a higher level. It is also really exciting.

"Culture+science and technology", two-way rush. How to create a spark between the two has always been the highlight of ICIF. In terms of content creation, every new technology may break through the original narrative framework and bring new imagination. Sora is a typical example; In terms of exhibition experience, with the help of holographic projection, AR, VR and other hard core technologies, immersive, multi-dimensional interactive experience is becoming increasingly "standard"; In terms of industrial empowerment, the integration of culture and technology has not only spawned new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents.

As far as this ICIF is concerned, "AI style" is undoubtedly a highlight. From the "resurrection" of the ancient poet Li Bai in the pattern, to the movement of Van Gogh in the picture frame, to the expositor of the digital intelligence incarnation of "learning from the past to the present"... the new quality productivity in the cultural field has more concrete expressions. It is worth mentioning that the Guangdong exhibition area has also set up a "big model industry application hall" to display eight characteristic big models. Full scientific and technological visibility is a vivid epitome of the development of Guangdong's cultural industry and "digital economy" - Guangdong is both a cultural province and a digital economy province. While the cultural industry has ascended to the top, it has also provided high-quality language materials "feeding" and broad application scenarios for the big model, opened up the "two pulse of supervision", and seized the new track, which can be said to have obvious advantages have a brilliant future.

"Culture+tourism" goes deep. One is the soul and the other is the carrier. The two permeate and grow with each other. My Altay has brought great beauty to Xinjiang, and a bowl of Tianshui Spicy Hot Pot has produced "honest Gansu". In the era of "tourists define tourism", "walking around" is moving towards "deep participation". Do a good job in cultural tourism, calling for more "meticulous painting" and higher "granularity". Looking at the "Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition", the exhibition area of "Cultural and Tourism Industry Helps' Ten Million Project '" has been specially set up here, which shows the active exploration of various regions to deepen their own resources and innovate consumption scenarios. Guangdong has a unique cultural and natural landscape. The cultural tourism "family" is rich and diverse. Find more points of convergence and connection, and cultural tourism will be deeply integrated into Spring Mountain.

In fact, ICIF itself is a model. Not only the exhibitors are "profitable", but also the citizens are "interesting", "fun" and "fun". Some people have described such topics as "Don't travel around, see China in a day", "It's so easy to visit", "Hard controlled by this ICIF" and so on, which also resonated on social networks. On the opening day of the ICIF, Chaoshan Yingge Dance, known as the "Chinese Battle Dance", made its debut, and the "Robot Yingge Team" on one side danced. From time to time, the "dream in the same frame" is very like "culture+": Chen Lijun and Li Yunxiao perform the "Butterfly Lovers" together, contributing to the wonderful moment of ICIF; The performance of the "chime" spanning 2400 years was romantically called "the first sight of the chime" by netizens.

To lead business with exhibition and develop industry with culture. Through the platform of "The First Exhibition of China's Cultural Industry", the integration of ancient and modern times, the agitation of the new and the old, and the dialogue between China and foreign countries, we can see the endless string song of cultural inheritance, write a new chapter of cultural industry, and convey the sonorous echo of the construction of a cultural power. （ Zhong Yi ）