Original title: "New" highlights of ICIF seize "fresh" to see the prosperity and development of cultural industry enabled by new quality productivity
CCTV news: The 20th China (Shenzhen) International Cultural Industry Expo was held from May 23 to 27. As a key measure to enable the prosperity and development of cultural industry with new quality productivity, this ICIF accelerated its transformation and upgrading, and focused on improving the level of internationalization, marketization, specialization, and digitalization. As the scale of the exhibition, the number of visitors, and the degree of internationalization continue to rise, ICIF has become an important engine to promote the development of China's cultural industry and an important platform for Chinese culture to go global.
There are 8 pavilions in the main venue of this ICIF, including Hall A and Hall B of Cultural Industry Comprehensive Exhibition, Guangdong Hong Kong Macao Greater Bay Cultural Industry Innovation Exhibition, Cultural Tourism Integration · Cultural Consumption Exhibition, Film and Television · Publishing · Copyright · Game E-sports Exhibition, Intangible Cultural Heritage · Time honored Brand · Arts and Crafts Exhibition, Art · Design · Guochao Exhibition, and International Cultural Trade Exhibition. More than 120000 cultural products were exhibited, and more than 4000 cultural industry investment and financing projects were exhibited and traded on site. This year, 60 overseas countries and regions participated in the exhibition. It is expected that more than 90000 domestic and foreign visitors will negotiate orders on site.
Li Qiangqiang, Executive Deputy Director of the Office of the Organizing Committee of the 20th ICIF, said that this ICIF will accelerate its transformation and upgrading, actively introduce high-end cultural industry resources at home and abroad, focus on improving the level of internationalization, marketization, specialization and digitalization, create new features, new highlights and new achievements, and shape the new atmosphere of ICIF.
New elements such as black technology, new play methods and so on have been successively unveiled at this ICIF. The deep integration of digital technology and cultural industry has spawned new industrial forms, business models and application scenarios, giving more cultural value to products.
It is the first time to set up an international cultural trade exhibition, inviting foreign trade institutions such as the Spanish Trade Association and the Nepal Federation of Industry and Commerce to participate in the exhibition, and to collect cultural industry boutiques from all over the country in a one-stop manner; At the Film&Television · Publishing · Copyright · Game E-sports Exhibition, the theme exhibition of "Urban Culture Partners", which was unveiled for the first time, presented "new products of culture+trade industry integration" to spread excellent urban culture. It is reported that this year's ICIF will hold more than 100 conferences for innovative projects and new products, and more than 20 investment fairs, promotion conferences, etc., to provide a "first show", "first launch" and "first show" platform for the release of new products, new technologies, new formats and new services at home and abroad.
Xiaoqi, a producer of Hongbo Changrong, said, "We hope that through our cultural packaging, we can let more people know about these products and let more good things in China go to the world."
Feng Tao, senior manager of Tencent Group's marketing and public relations department, said: "We hope to recommend these excellent and contemporary boutique introductions to everyone through the digital platform to bring the new national trend overseas."
Jiang Xiezhen, executive director of Yawen Communication, said: "At this ICIF, we will launch a data insight platform, hoping to export our 11 year accumulated data, mining experience, and some strategies of data insight to our partners, so that they can set their sights on the sea, set sail, and quickly reach the goal."
