May 6, CAMCE News On the afternoon of May 5, Mango TV held a new release conference for summer and autumn content in Beijing. The whole conference took self-made content as the foothold, and a number of key programs were showcased in young people. From sophisticated and unique self-made variety shows focusing on interaction to carefully selected and young copyright programs, to the international music live gala, Mango TV hit everyone's eyes with a full range of visual "Force".
In the first quarter of 2016 in the past, Mango TV was full of variety, giving full play to the advantages of the Internet and platform, while seamlessly linking the flagship columns and three theaters of Hunan Satellite TV, it also strengthened content customization, and walked a unique path with top IP. In the last quarter, the fourth quarter of I Am a Singer, which was broadcast exclusively by Mango TV on the whole network, ended with a total broadcast volume of 1.56 billion; The number of video coverage of the self-made variety show "Star Detective" has been among the top ten (ninth and tenth respectively) of the network variety show for two consecutive weeks, ranking first among the network variety shows; The home-made drama "The Ultimate Ranger" has only been launched for two days, with a broadcast volume of more than 20 million. The broadcast volume on the first day ranked second in the daily broadcast list of Yien's popular online dramas. The return of Super Girl to glory in the past ten years has also laid the foundation for the strong traffic guarantee of Mango TV this year.
As of April 30, the daily average number of active users of Mango TV has exceeded 39 million, the monthly coverage of video playback on PC side has reached 140 million, and the number of mobile APP installations and activations has reached 286 million. Today, when the online video market is booming, Mango TV is also like a dark horse, reflecting its strong platform value. In the next two quarters, Mango TV will continue its "kick V" style and become a content manufacturer with strong magnetic attraction, strong self-control and strong brand upgrading explosive force on the basis of inheriting the advantages of Hunan Satellite TV's resources.
Highlight 1: Strong variety show magnetic attraction - return of Hunan Satellite TV stars
In the whole network variety contest in the last quarter, Mango TV delivered a stunning answer: the total broadcast volume of "Filial Son of the Whirlwind", which ended on April 16, exceeded 800 million, the network demand volume of Mango TV's self made variety "Star Detective", which has exceeded 330 million, and "All Staff Accelerating 2" won the first place in the same period with 2.08% of the national network and a share of more than 6.21%, It became the most watched TV variety show of the night.
In the next two and three quarters, Mango TV will continue to contract the variety trump card of Hunan Satellite TV, deeply operate the strong IPs such as the second season of All Staff Accelerating, Fresh Sunday, I Want to Sing with You, Happy Camp and Day by Day, and will continue the route of self-made variety boutique PGC, which deserves the title of "Star Detective" ——This program, which gathers popular stars such as He Jiong, Sa Benin, Wang Ou, Ghosts, Da Zhangwei, Cai Kangyong, Liu Haoran, Ouyang Nana, will continue to lead netizens to witness the performance test of "Love Dou" in their hearts on IQ and dignity. As the first domestic variety show, 2016 Super Girl has successfully entered the Women's Voice Academy after five months of competition. Just two days ago, the gathering conference of the Top 100 Super Girls attracted the four platforms of Toutiao, Baidu Tieba, NetEase and Owhat to endorse the brand of Mango TV from their respective platform user attributes. It can be said that their proud data has reflected the aggregation ability of phenomenal IP to the Internet industry. Mango TV exclusively launched the star child care observation program "Mom is Superman", which has achieved a good result of more than 50 million broadcast volume in the last two issues, and has a promising future.
Mango TV, which has always paid attention to interactive advantages, naturally will not let go of its powerful magnetic attraction. Not only do top Hunan Satellite TV stars such as Du Haitao, Li Rui and Li Weijia return to help make their own variety shows, but also more stars will join in the future, with constant surprises. On April 17, Banana Punch Out, a functional variety show featuring Du Haitao, a group of celebrities, and the whole nation, was launched, which lasted 100 days to witness the "evolution miracle" of fat people with netizens! In Kepler 452B, the country's first big data funny constellation talk show, which will be broadcast in early May, the host Li Weijia and the big data constellation master pig will use advanced Internet means to analyze the big data of constellations and bring the most accurate constellation forecast to netizens. The Sharp Go tailored for Li Rui will also meet netizens in the future.
In addition, Mango TV's first role-playing Rap war comedy show, "Love Laughing Muggle Show", the second season of "Perfect Holiday", "Mango Fishing Star Stories", "Idols Are Broken", and "Bagua Identification Office" will also take turns to play, which makes people dizzy. In addition, there are programs such as Colorful Chinese, That's What Na Says, Please Mother, and Seven Days Love You on the Mango TV platform. With so many wonderful variety shows, there is always one for you!
