"Guangxi sour food is really delicious!" In front of the Guangxi Pavilion of the 20th China (Shenzhen) International Cultural Industry Expo (hereinafter referred to as "ICIF"), many visitors started an immersive tour of Bagui, which integrates vision, hearing, smell, taste and other senses.

The theme of this Guangxi Pavilion is "Showing the Magnificent Guangxi of the World". Focusing on the five major sections of "Traveling in Magnificent Guangxi, Audiovisual and Wonderful Guangxi, Folk Guangxi, Charming Cultural Guangxi, and Innovative and Dynamic Guangxi", the overall design of the Guangxi Pavilion is mainly blue and white, and the image of the sea can be seen everywhere. Overlaying Guangxi elements such as canals, mountains and rivers, and Zhuang brocades, it shows the cultural customs of Guangxi in a three-dimensional way. The exhibition hall also has a number of interactive experience areas, where visitors can make handicrafts with national characteristics, learn intangible cultural heritage skills, and feel the inheritance of national culture.

The snail powder series products with an annual sales volume of more than 50 billion yuan were awarded the National Geographic Indication of South Pearl, the first intelligent simulation Smart driving school for VR driving experience, traditional intangible cultural heritage skills such as Zhuang brocade, "What" sachet, Sanhe Liubao tea, Guangxi acid fruit, as well as the "one click travel to Guangxi" smart cultural tourism platform based on big data and AI technology and the digital scroll of Guangxi writers... At this Shenzhen Cultural Expo, more than 300 products of 36 excellent cultural enterprises from 11 districts and cities were selected to participate in the exhibition, covering cultural creativity Intangible cultural heritage inheritance, national handicrafts and other fields. A series of intangible cultural heritage boutiques and the sparks of the collision of trendy IP attract countless visitors. The award-winning work "Echo" of the 11th Mao Dun Literature Award, the gold prize work "Order - Story of the Square Circle" of the "World's Most Beautiful Book", and the works "Animal Search for the Ancient" and "Bear in Oroqen" of the "Chinese Good Book" of 2023 have attracted much attention.

"I saw all kinds of beautiful Guangxi cultural products in the Guangxi Pavilion and tasted Liubao tea, which is very delicious! When I have time, I must go to Guangxi to have a good taste of the local customs." Zhao Minxing, a Shenzhen citizen, said enthusiastically.

"We adhere to the concept of combining inheritance with innovation and co development of culture and industry, show Guangxi's latest achievements, advantageous resources and development potential in the cultural industry, show Guangxi's achievements in promoting cultural cooperation and people to people exchanges between China and ASEAN, and strive to let more people know about Guangxi and love Guangxi through this international cultural event." Zhao Wei, general manager of Guangxi Guangwen Culture Communication Company, said.

It is reported that on the first day of the ICIF, the Guangxi Pavilion also held a signing ceremony for Guangxi audio-visual industry cooperation projects. A total of 7 projects were signed by 11 enterprises and industry associations on the site of the exhibition hall, involving cultural digitization, media integration, AI AIGC innovation industry applications and other fields.

"Shenzhen ICIF is a conference to exchange and display the achievements of cultural industries. The relevant products we brought this time not only present Guangxi's diversified regional culture, but also display Guangxi's rich national culture, and also display various applications and products developed based on these cultures." said Huang Kehong, secretary of the Party Committee and chairman of the board of Guangxi Cultural Industry Group. (Reporter Wang Jinwen and Zhou Shixing)

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