The first "Light and Shadow China" Honorary Ceremony was jointly hosted by People's Daily Online and China Film Critics Association, with data support from Lighthouse and Taopiao. The grand ceremony aims to recommend Chinese filmmakers to record this great era with cameras from the perspective of media, and encourage Chinese filmmakers to continue to blaze new trails, forge ahead and create better works.

The first "Light and Shadow China" film honor ceremony was unveiled in Beijing

Agenda

  • 1、 Opening VCR
  • 2、 Speech by the leader of People's Daily Online
  • 3、 Speech by the representative of the Promotion Committee
  • 4、 Release the comprehensive report on big data of the film industry in 2019
  • 5、 Announce the list of top ten films in 2019
  • 6、 Forum I: Review the hot spots, highlights and new changes of the film industry in 2019
  • 7、 Announcing the Marketing Case of 2019 Communication Film
  • 8、 Announce the case of spreading film songs in 2019
  • 9、 Announce the case of 2019 film posters
  • 10、 Forum II: Film promotion and successful marketing cases from the perspective of communication
  • 11、 Announce 2019 Honorary Promotion of New Actors
  • 12、 Announce 2019 Honorary Promotion Actress
  • 13、 Announce 2019 Honorary Promotion Actor
  • 14、 Announce the honorable promotion writer of 2019
  • 15、 Announce 2019 Honorary Promotion Director
  • 16、 Forum 3: Filmmakers talk freely about the creation and feelings of film content
  • 17、 Announce 2019 Honorary Promotion Film
  • 18、 Announce the special honor of the promotion committee

Forum 1:

Review the hot spots, highlights and new changes of the film industry in 2019

Host: Lan Yu

  • Fu Ruoqing, General Manager of China Film Corporation and Chairman of Huaxia Film Distribution Co., Ltd.: 2019 is the 70th birthday of New China. From the beginning of the year to the National Day Parade, the whole country is looking forward to celebrating the birth of New China. My Motherland and I is also a gift from Chinese filmmakers to the 70th birthday of New China.

  • Yu Dong, Founder, Chairman and President of Bona Film Group Co., Ltd.: In 2019, Bona Film Group launched the "China Pride Trilogy", "Fire Heroes", "Decisive Moments" and "Chinese Captain", which is not only a tribute to the 70th anniversary of the founding of New China, but also reflects the spirit of private film companies to shoulder social responsibilities. They will continue to work hard in the future, and applaud all the Chinese filmmakers who worked hard in 2019.

  • Chen Guo, General Manager of Shanghai Film Co., Ltd.: 2019 is a year of "boosting confidence". In 2019, Shanghai Film Studio also ushered in its 70th anniversary, which is the same age as New China. On the National Day of 2019, the film maker produced the tribute film "The Climber", which, together with "My Motherland and I" and "Chinese Captain", created the strongest National Day event in history.

  • Li Jie, senior vice president of Ali Pictures: Compared with previous years, many movie users will also have a real feeling in 2019 that Chinese movies are becoming more and more beautiful and moving. Movies are no longer simple entertainment consumption, but really play a positive role in values, energy, and moving people.

  • Lu Hongshi, Deputy Director of the Program Center of the Film Channel: In 2019, the biggest achievement is reflected in "bottoming out". Both the market, industry and creation have laid a very solid foundation for the future development of Chinese films: the industrialization of film production is obvious to all, the market coverage of local films is increasing year by year, and the creation types of genre films are more complete, achieving a larger upgrade.

Forum II:

Talking about Film Publicity and Successful Marketing Cases from the Perspective of Communication

Host: Zheng Zihao

  • Zhang Wei, Executive Vice President of China Film Criticism Association: In the past, it was the spread of appearances, big actors, big directors and big scenes; The communication feature of 2019 is kernel communication, which hits people directly. For example, "The Devil Child of Nezha Comes into the World" takes the core of the movie as a special classic sentence, which is widely spread through the Internet and hits the hearts of people.

  • Professor Suo Yabin, School of Drama, Film and Television, Communication University of China: From the perspective of communication, film marketing has two forces that need attention and distinction: penetration and radiation, penetration, that is, to find the target audience - the core audience; Radiation, that is, it can drive the peripheral audience and potential audience. Combining the two and distinguishing them, I believe that Chinese films will continue to progress.

  • Zhou Xing, Professor, School of Arts and Communication, Beijing Normal University: In the Internet era, if all things are not well spread, their value will be impaired. Marketing in the network era is very important in how to plan and make good works of art spread in the right atmosphere at the right time through better deployment.

  • Cui Di, producer of White Snake: Origin: Today is very special. It happens to be the first anniversary of the release of White Snake: Origins. When White Snake: Origins was released, the box office data formed a very strange curve. It was very low in the front and rose sharply in the back, which was the impact of audience reputation in the later stage.

  • Zuo Heng, Director of Film Culture Research Office of China Film Archive: Film marketing, from the logic of the art of war, plans to move later, defines the purpose of marketing, finds the right marketing crowd, and cannot cast a net all over the sky; From the perspective of art, film marketing is a highly professional thing, including the use of big data, hierarchical research and statistics for audiences of different ages.

Forum 3:

Filmmakers talk freely about the creation and feelings of film content

Host: Lan Yu

  • Rao Shuguang, Director of Film Art Center of China Federation of Literary and Art Circles and President of China Film Criticism Society: Chinese film is a combination of many generations, which gathers a particularly powerful force to continuously enhance the creativity, innovation and momentum of Chinese film. This multi generation phenomenon is also a very important basis for the development of Chinese film from a big country to a powerful country today.

  • Director Tang Jili: When Chinese films go global, the core is still good stories. It is very important to have good stars. Stars are a carrier. When the story characters are put in, and the audience accepts the characters, they will accept the film. Therefore, China needs to create more international actors, which is what I have been working hard on.

  • Actor Yu Qian: From the perspective of actors, I always believe that a good actor can not play all roles. The roles he can play are limited. It is enough to expand himself as far as possible in the limited and tried roles. This is the greatest thing an actor can do.

  • Yi Qiao, Founder and President of Light Color Stripe House Cinema: Five years ago, when Caitiaowu Cinema was founded, its first goal was to firmly follow the path of local and humanistic creation and do a good job in Chinese animation. I hope that not only children, but also more young people and adults can see Chinese animation.

  • Director and screenwriter Yu Baimei: Film creation should continue to learn industrialization, not afraid of detours, and more importantly, to find their own life experience. In 2019, many new types of films appeared, and the filmmakers themselves were also impacted in the cinema. At present, many creators are racking their brains to expand the range of themes. In the future, Chinese films will blossom.