The 4th "Light and Shadow China" Honorary Ceremony was held Writing Colorful Chapters of Chinese Films from the Perspective of Media

 
 
 
 
 
 
 
 
 

Agenda

  • Opening VCR
  • Honorary promotion: 2022-2023 media attention actress
  • Honorary promotion: 2022-2023 media attention actor
  • Honorary promotion: 2022-2023 annual media attention director
  • Honorary promotion: 2022-2023 Annual Media Focused Films
  • Round table forum: tell Chinese stories well, promote cultural self-confidence and self-improvement
  • Honorary promotion: 2022-2023 Honorary promotion of new people
  • Honorary promotion: Writer of 2022-2023 annual honorary promotion
  • Honorary promotion: 2022-2023 Honorary promotion director
  • Honorary promotion: actress of 2022-2023
  • Honorary promotion: actor of 2022-2023
  • Round table forum: building a strong film country, industrialization, and upgrading the film industry
  • Honorary promotion: 2022-2023 Special Honorary Promotion of Films by the Jury
  • Honorary promotion: 2022-2023 Annual Honorary Promotion Film

Yin Li, Vice Chairman and Director of China Film Association: In recent years, excellent films with realistic themes that are closely related to the times and represent the "hairy" life quality have emerged, and have won the support of young audiences. The box office reputation has been a highlight of the development of Chinese films. At the same time, this year's films such as Chang'an 30000 Miles have fully demonstrated the profound connotation of Chinese civilization through moving plots and exquisite animation effects. "It is very gratifying that traditional culture can closely match contemporary aesthetics.

Li Shaohong, President and Director of China Film Directors Association: A good story is one that vividly reflects the characters, enlightens the reality, empathizes with life, and at the same time conforms to the standards of art. We encourage young directors to first innovate, be creative, and have the spirit of pursuing the future in art. The second is to get close to life, spread the spirit of progress, and create inspiring realistic works that show social development. This is also our direction of continuous improvement and innovation.

Yu Zhou, co-founder and president of Light Chasing Animation, and supervisor of Chang'an 30000 Miles: The excellent traditional Chinese culture is worth telling, and it should be told from generation to generation. It's a great honor to be able to complete such a work as Chang'an 30000 Li in such a great era, which is also the beginning of a series of light chasing animation. What we really want to do well is to tell good Chinese stories, and we will continue to go in this direction in the future, and continue to create good works that show the excellent traditional Chinese culture.

Zhang Miao, General Manager, General Producer and General Distributor of Beijing Wonderful Time Culture Media Co., Ltd.: A good film can transcend national boundaries and cultures and touch the hearts of audiences. In recent years, we are happy to see the rise of Chinese films, and some "blockbuster" films have demonstrated cultural self-confidence. The excellent traditional culture of China is a "rich mine". I hope that we Chinese filmmakers can be more brave and confident, and dig out the good stories from the excellent traditional culture of China.

Yu Dong, Vice Chairman of China Film Association, Founder, Chairman and General Manager of Bona Film Group Co., Ltd.: The Chinese films of this year were not easy and very touching. One of the biggest changes of Chinese films is post production, which has realized localization in special effects technology and can almost complete all post production processes with the strength of domestic talents. In the future, we will also make full use of these new technologies to express and tell Chinese stories.

Guo Fan, Vice Chairman and Director of Beijing Film Association: All previous iterations of technology are determined by productivity. When a new technology appears, the first thing to do is to recognize it. We communicate with researchers and university scholars to truly understand what AI is, what its boundaries are, and what its development trend is. According to these, we will analyze what can be used in the film field. In the future, we hope to achieve cost reduction and efficiency increase in the process of film production through more technology empowerment.

Rao Shuguang, President of China Film Criticism Association: With the audience base, market base, emotional base, the improvement of the film industry level, and the continuous expansion and enrichment of film types, the future development space of Chinese films will be constantly opened. It is hoped that the improvement of the film industry level and the improvement of the industrial system in the future will drive the further improvement of the quality of the entire Chinese film, and promote the high-quality development and sustainable prosperity of Chinese film.

Director Liu Xiaoshi: My goal is very clear, that is, to bring the audience a physical feeling with a sense of picture, rather than relying on CG effects. Innovative shooting methods such as virtual shooting provide immersive experience for actors, improve the authenticity and emotional appeal of performance, and bring more possibilities for film production. On the premise of maintaining cultural self-confidence, embrace the cutting-edge technology. By combining technology and content, we can create a richer and more real film world.

Zhang Yisong, General Manager of Beijing Television Arts Center Co., Ltd.: Young directors need to treat each film project more realistically, and constantly improve their professional quality and organizational ability. The improvement of the quality of employees in the film industry has further promoted the development of China's film industrialization. With the improvement of education level and the popularization of professional training, the professional quality of grassroots and mid-level film practitioners is gradually improving. The progress of China's film industry is inseparable from the joint efforts of the entire industry.