Zhonggong Entertainment

Zhonggong Man's comments on express bill advertising should not be allowed to be "full of routine"

Source: China Industrial Network
2024-06-20 14:58

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Painting/written by Li Mingshu/Li Jing

"Scan the code to draw the water cup", "Scan the code to get the umbrella", "Don't take the 20 yuan red envelope"... There are many similar "benefits" on the express bill, which seems to be easily available. But after investigation, the reporter found that these scan the code to draw the lottery is extremely low, and most of them are other "big prizes", such as rechargeable call coupons and liquor. In the process of jumping from one page to another, many consumers have encountered the trap of recharging, or marketing routines, and many people have been taken private information. (Reported by the Beijing News on June 18)

There may be big problems hidden behind the links of small advertisements on the express bill. A few years ago, there was media attention to this phenomenon. Today, such "psoriasis" advertising is still rampant, posing a threat to consumers' personal privacy and property security. Among them, businesses, express companies, advertising companies and other relevant parties have confused rights and responsibilities, and the interest chains are intertwined, which brings about considerable difficulties in supervision.

Although the stubborn disease is "stubborn", it should be treated. It is necessary for relevant departments to conduct in-depth investigation, sink to the front line, clarify various relationships in the express bill advertising industry chain, strengthen source governance, strengthen supervision, and severely punish those who violate laws and regulations. At the same time, it is necessary to unblock the reporting channels, do a good job of popularizing the law and fraud prevention publicity for consumers, remind them to tighten the strings of personal information security, and not create "big problems" because of "small profits".

Editor in charge: Zhang Weining

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