Three E flying, seven stars flying! AOC Display 2024 Channel Conference Held in Hanoi

On April 9, 2024, AOC Display, a world-famous professional display equipment provider and brand, gathered with the national channel partners in the Year of the Dragon, and held the 2024 AOC Display Channel Partner Conference entitled "Three E Flying, Seven Star Flying" in Hanoi, Vietnam, the city of "Rising Dragon"!

AOC Display 2024 Channel Partner Conference Held in Hanoi, Vietnam

At the event, Wu Renkui, Vice President and Global General Manager of TPV OBM Display BU, Yan Lidong, General Manager of TPV OBM Display BU in China, Xu Yuzhang, Associate Manager of TPV Global BE, Lin Weikang, General Manager of B2C Sales of TPV OBM Display BU in China Fan Deyong, general manager of AOC display B2B sales, Lin Yuru, global BM director of TPV OBM display BU, Xiao Guanghong, global QM director of TPV OBM display BU, Chen Min, global procurement director of TPV OBM display BU, and heads of functional departments and other leaders and guests attended the meeting, and together with many channel partners, they "gathered together for a new chapter"!

Channel partners from all over the country and AOC monitors attended the conference "Gathering together for Shenglong? New chapter"

Take a global perspective and seek for brilliant career

Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU, made an opening speech. President Wu said that in the past year, TPV Technology OBM Display BU, the world's largest display intelligent manufacturer, still achieved an annual global shipment of 16 million units, a 2.1% increase in market share and ranked second in the world, even in the face of the turbulent global situation and uncertain economic pattern, As well as its AOC, AGON brand e-sports, game display products occupy the first place in the global market. Relying on the full support of all channel partners, TPV OBM monitor BU also achieved good results in the Chinese market, with annual shipments of 6.5 million units, a year-on-year increase of 5.5%, and a market share increase of 1.3%. Its own brand AOC monitor, with annual shipments of 4.75 million units and a market share of 26%, has been the sales champion of the Chinese monitor market for the 14th consecutive year, Take the lead in the world.

Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU

Share insights into 2024 global economic environment and display industry development trend

For the industry development trend in 2024, President Wu made an authoritative prediction based on IDC's data research report and years of keen insight rooted in the global market. President Wu said that this year will still be a year of challenges and opportunities. The global exchange rate fluctuations and inflation crisis caused by uncertainties such as local conflicts and economic sanctions; There is also a steady increase in the global display market, with an overall increase of 3.3% in the domestic market, especially in the innovative subdivisions such as OLED/QD-OLED/MiniLED.

In the face of opportunities and challenges, TPV Technology will take advantage of the global leading group strength and the worldwide production and research layout to enable and further develop the product layout of OLED and other subdivisions with the application optimization of innovative technologies such as AI artificial intelligence and high-energy industries such as games and e-sports. We will also strengthen the linkage and cooperation with the domestic market leaders. Under the guarantee of stable exchange rate policies and business environment in China, we will work together with our channel partners to work hard without distractions to achieve the goal of 18 million TPV OBM monitors BU shipped annually in the global market and 7.5 million in the Chinese market. We will work together to create another brilliant future!

Rooted in the domestic market and laid out the big country strategy

"The more you can't cross the mountain, the more you can reach the top; the more you can't cross the river, the more you can reach the other side." Then Yan Lidong, general manager of TPV OBM Display BU China, opened the prologue of the speech with this famous saying of Genghis Khan. President Yan explained in detail the "Yue", "He" and deep meaning contained in the famous words, and invited all partners on site to join hands with AOC Display in 2024. Starting from this channel conference held in Hanoi, Vietnam, and aiming at the 15th consecutive success of AOC Display in China's market, we will go beyond difficulties and towards the peak!

Mr. Yan Lidong, General Manager of TPV OBM Display BU China

Bring MNT strategy sharing in China market in 2024

In order to achieve this goal, President Yan led all the colleagues of TPV OBM Display BU in China to formulate the display BU big country strategy of seven brand matrix, with the first Chinese brand AOC and the first foreign brand in the Chinese display market Philips With AGON, EVNIA, GreatWall, ENVISION, LUVIA and other display brands as the core, we will form a seven star high light pattern. Moreover, the seven star channel segmentation layout, which is fully covered by online and offline B2B and B2C, and the seven internal power initiatives led by the group's internal innovation, efficiency, quality control, etc., have laid a solid foundation for the strategic goal of achieving the annual sales of 7.5 million units and 45% market share in the Chinese display market in 2024, and also secured the 15 consecutive legendary achievements of AOC displays.

In addition, President Yan also made a detailed analysis and interpretation of China's economic environment and the development trend of industries and markets in 2024. He put forward the concept of "new quality productivity of display industry", and comprehensively laid out the product application ecology led by OLED, MiniLED, E-Paper and other three E innovative technologies. At the same time, it is also necessary to actively embrace the innovative development of AI AI, catch the opportunity of AI intelligent display in the first year of AIPC hardware, comprehensively deepen the "three high" GDP market with high scores, high brushes and high image quality, with the industrial prospect of high premium, high profits and high returns, and with the strategic guarantee of "three E seven stars", work together with channel partners to expand the performance in the increasingly broad Chinese market.

B2C/B2B marketing promotion, grand performance

After having a preliminary understanding of the strategic layout of the overall development of AOC brand in the global market and the Chinese market in 2024. Lin Weikang, general manager of display BUB2C sales in TPV OBM China, and Fan Deyong, general manager of AOC display B2B sales, respectively made detailed statements on the implementation of the strategic layout in B2C and B2B segmentation.

Under the guidance of the OBM display BU big country strategy, Lin Weikang believes that after the decade of foreign brands as the king in the 1990s, the decade of domestic brand channels as the king in the 2000s, and the decade of e-commerce products as the king in the 2010s, the decade of "Big One Evergrande" and organic integration of products and channels has already started in the 2020s, and this period will also be "Fans as the king" The golden decade of the king of user traffic! In the decade of the 2000s, AOC monitors, which have stabilized the champion of China's display market and have kept this honor up to now, have a deep understanding of this, and by virtue of the personal practice of the whole network media and e-commerce platform in 2023, which has exposed more than 1.2 billion yuan, AOC monitors have found that unlocking the password of traffic is the king, which is to win the favor of young users.

Mr. Lin Weikang, Sales General Manager of TPV OBM China Display BUB2C

Elaborate the new marketing strategy of B2C/Online in 2024

Therefore, Lin Weikang summarized the marketing strategy of AOC monitor B2C/Online in 2024 into four hugs in his speech, namely, embracing the trend, embracing integration, embracing online, and embracing the young users of the post-00s! Furthermore, it further proposed the marketing planning layout of "venturing into the seven star array, seven swords under the gods", committed to seven star products, seven star channels, seven brands and seven plans, and joined hands with channel partners to continue to work hard in the golden decade of user traffic, and get ready for the arrival of the King era of products and channel Allin One in the 2030's!

In the promotion of B2B marketing strategy, Fan Deyong, general manager of AOC Display B2B sales, made great efforts to share the market achievements and opportunities of AOC commercial display products in industry expansion, government procurement, e-commerce coverage and product shelves in 2023-2024 for the on-site channel partners. It is further pointed out that in 2024, The focus of AOC's marketing strategy in the B2B field of commercial displays will focus on the further industry segmentation level, subdivide the specialized fields of different enterprises in the same industry, and subdivide the display needs of users in different positions under the unified enterprise, with highly customized desktop display product solutions, infinitely close to users' actual application scenarios, and Global strength and worry free service are the guarantee endorsement, striving to become the first choice of industry users to display purchasing standards, and helping channel partners in the B2B field to start a new career peak in 2024!

Mr. Fan Deyong, General Manager of AOC Display B2B Sales

Share the B2B marketing strategy in 2024

A new chapter of dragon flying

At the same time, at this channel partner conference, AOC Display also meticulously prepared the 2024 annual interaction ceremony for the on-site channel partners, inviting all partners to join AOC Display in "finishing touch" for the new chapter of the new year's business, out of the beautiful expectation and strong belief of taking off the new glory in the Year of the Dragon!

Leaders and guests gathered together to highlight the red dragon mascot, which is thriving, prosperous, prosperous, and successful

With Mr. Wu Renkui, Vice President of TPV Technology and Global General Manager of OBM Display BU on the stage, and Mr. Yan Lidong, General Manager of Display BU in China, holding their paintbrushes respectively to add the finishing touch to the Oriental dragon in the screen, the dragon carrying all partners' expectations for the 2024 take-off was immediately awakened with a high spirited attitude, With the determination of AOC Display and all channel partners to fight and climb in the new year, we will see each other at the top! This action also quickly ignited the atmosphere of the scene. All the guests and channel partners were full of passion and infinite expectations for working together to create a new world glory.

President Wu and President Yan make the finishing touch for the mysterious oriental dragon, taking advantage of the momentum of the 2024 Lunar Year of the Dragon

Together with all channel partners, Longxing has a bright future

Multiple honors and highlights

Of course, while looking forward to the new glory, AOC Display also does not forget to thank channel partners for their achievements in the past. At the end of the channel meeting, AOC displays will be used in B2B Businessmen who have made outstanding contributions in B2C, Online and other channel fields have awarded several awards, including the all-around champion award, peak contribution award, sales contribution award, and at the same time, for a group of outstanding channel partners, a pure gold "champion ring", which has become a common practice in channel partner conferences over the years and symbolizes the honor of a champion brand, has been awarded.

Winning partners in B2B field take the stage to receive awards

The award-winning partners in B2C Online field took the stage to receive the award

The award-winning partners in B2C offline field took the stage to receive the award

Three E flying, seven stars flying! With nearly a hundred years of professional, dedicated and specialized accumulation of display products, and with channel partners who have been accompanying us for decades, we have strong faith and confidence in the future. With three E technologies as the innovative core, AOC monitors are committed to continuously output three high-quality display products and video solutions for global users. With seven star channels and seven major initiatives as the guarantee, AOC monitors strive to fulfill the champion brand responsibility, and strive to promote the innovation and upgrading of the Chinese monitor market. In 2024, taking Shenglong as an opportunity, AOC Display will also join hands with all channel partners to embark on a promising future,? Start a brilliant new chapter!

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