ChinaJoy2023 Interview with Song Yiling of Samsung: Reputation comes from technology and strength

ChinaJoy2023 kicked off as scheduled, and ZOL Zhongguancun Online also joined hands with major hardware brands to the event this year. Cai Xiaopeng, General Manager of Zhongguancun Online, visited the Samsung brand storage booth and felt the new trends and trends of scientific and technological development on the fashionable Samsung booth. Later, Song Yiling, General Manager of Samsung Electronics Brand Storage Department in Greater China, had an exclusive interview and talked about the development direction of the storage industry and the technical strength behind Samsung's storage quality.

After 14 years of steady change, the quality remains unchanged

Samsung's consumer SSDs have a long history. Since the 470 series SSDs in 2010, Samsung has been creating the most mature SSDs with core technology support and strong brand endorsement for consumers.

Ms. Song Yiling introduced that the style of Samsung SSDs is to seek change while maintaining stability, but not afraid of challenges. Therefore, the new products of Samsung storage were updated iteratively on the premise of excellent performance, stable performance, complete supporting facilities, and after-sales care free, which is due to a sense of responsibility; Samsung respects good products and valuable competitors, but at the same time Have a letter The heart welcomes any challenge, because this track is not a 100 meter run but a marathon, and every moment is just the starting point of this marathon.

In terms of product quality that players pay attention to, Ms. Song Yiling also mentioned that Samsung Storage is more concerned about the quality and stability of its products for the sake of consumers and users, and achieves the ultimate in user experience and product optimization. Speaking with hard core technology, every SSD is amazing enough.

Flagship storage hardware dominance, Software Peerless

At the scene, Ms. Song Yiling also introduced to us the flagship performance brought by strong technical capabilities. For example, Samsung's flagship PCIe 4.0 solid state drive 990PRO 2TB is popular with many game players. Its sequential read and write speeds of up to 7450MB/s and 6900MB/s are worthy of the performance ceiling of PCIe 4.0; In addition, this SSD is specially optimized for heavy game load. Even the random reading and writing speed that particularly affects the game experience is up to 1400K and 1550KIOPS, which can be said to be difficult to find rivals; Using the latest V7V-NAND TLC particles from Samsung's original factory and Samsung's self-developed 8nm nickel plating master, the parameter tuning is just right, with both high performance and low power consumption. You can also have both fish and bear's paw.

In terms of the software that game players pay attention to, 990PRO adopts the upgraded intelligent TurboWrite2.0 technology, configures a more optimized SLCCache intelligent cache, has up to 2GB of LPDDR4 independent cache, and Samsung Magician magician Management software Assisted by, it creates a smooth experience, and has a temperature controlled upgraded radiator version. The RGBLED light and avant-garde style are both dazzling.

With regard to the choice of 990PRO and 990PRO heat sink versions that many players are struggling with, Ms. Song Yiling said that she understood the consumers' ideas very well, and introduced that 990PRO with heat sink version has a more designed appearance and RGBLED light, which can reduce the load temperature by up to 9 ℃ in a specific official test environment, with more powerful heat dissipation but still thin appearance, It can be adapted to a variety of host devices, especially for professional game players and hard core technology fans who pursue the ultimate experience.

PCIe 5.0 solid state technology first, experience first

Many game players who pursue the ultimate are looking forward to the PCIe 5.0 product, but Samsung currently has no consumer grade solid state products for PCIe 5.0. Ms. Song Yiling also answered this question. Samsung has been constantly exploring and developing new technologies, including PCIe 5.0 technology. However, in order to meet consumers' better product experience, Samsung chose to launch the PCIe 5.0 product when the solutions such as temperature control, power consumption, hardware limitation, software adaptation and so on were mature.

Ms. Song Yiling also mentioned that Samsung Storage had launched PCIe 5.0 SSDs for the enterprise market since 2021. Because enterprise storage products can apply new technologies and functions, they can also give priority to launching PCIe 5.0.

She further introduced that it is precisely because Samsung values user experience and product reputation so much that the consumer grade PCIe 5.0 solid state disk is still iterating on hardware and software. Samsung hopes to bring the technology to the market after it is mature and provide consumers with the same quality and value as before.

There are many PCIe5.0 SSD products on the market at present, but the overall evaluation is not as amazing as we expected. Perhaps this is the message Samsung wants to convey - the development environment of PCIe5.0 is not mature on the whole, so at this stage, players need not blindly pursue it. In fact, Samsung's solid state disk drive is well known among game players. Its outstanding technical innovation and performance have deeply moved many game loving players. Samsung has always been persistent and constantly innovated to meet the evolving game needs. Through technological breakthrough and innovation, Samsung is committed to providing stable, high-speed and reliable storage solutions for players, and injecting power and passion into the game experience.

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