June 12, China. com Finance and Economics News The three-day Dragon Boat Festival holiday ended. The Ministry of Culture and Tourism released the data of the Dragon Boat Festival tourism: 110 million domestic tourism trips nationwide, up 6.3% year on year, and the total cost of domestic tourists to travel was 40.35 billion yuan, up 8.1% year on year.
According to the data from multiple tourism platforms, short distance travel and peripheral travel are the mainstream of this holiday, and dragon boat race, folk custom travel and other popular keywords have become the Dragon Boat Festival travel.
During the holiday, various folk activities were launched in many places to create a strong festival atmosphere and help the tourism market continue to heat up.
Short distance tour and surrounding tour become mainstream
During the Dragon Boat Festival holiday this year, residents are enthusiastic about traveling. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips nationwide is 110 million, up 6.3% year on year; Domestic tourists spent 40.35 billion yuan on travel, up 8.1% year on year.
Many places have also announced the "report card" of the Dragon Boat Festival tourism market. According to the data, during the Dragon Boat Festival, Beijing received 7.792 million tourists and consumed 10.09 billion yuan; Liaoning Province received 10.265 million tourists, a year-on-year increase of 40.4%, and realized a comprehensive tourism income of 7.76 billion yuan, a year-on-year increase of 51.7%; Zhejiang Province has a total of 14.409 million tourists, with a tourism revenue of 12.3 billion yuan; Anhui Province received 19.376 million tourists, realizing a tourism revenue of 10.19 billion yuan, up 5.7% and 13.9% year on year respectively
This holiday, due to the "lack of connections" during the Dragon Boat Festival holiday, as well as the residents' regular tourism and other factors, short distance travel and peripheral travel have become the mainstream.
The report of Ctrip Dragon Boat Festival shows that the orders for peripheral and local tours account for nearly 70% of the travel orders on holidays; The booking volume of the Dragon Boat Festival tour increased by nearly 20% year on year.
According to the Tuniu report, the proportion of local and peripheral outbound tourists reached 49%. Especially in the week before the Dragon Boat Festival holiday, the booking of local tours and peripheral tours has increased significantly. In terms of the number of days of peripheral travel, one or two day short trips are favored, with 34% and 30% of the tourists respectively.
The Qunar report mentioned that most people chose to take a "micro" holiday in the 2-hour high-speed railway circle this Dragon Boat Festival. Different from the long-distance special forces' card tour on May Day, this year's Dragon Boat Festival people prefer the "slow" tour in the region.
Popular folk activities
Dragon Boat Festival is not only a traditional festival in China, but also a folk festival. During the holiday, various folk activities are launched in many places to create a strong festival atmosphere.
Among them, Zhejiang Province launched more than 100 key activities around six major themes, namely, rice dumplings, dragon boat races, market picking, sachets, intangible cultural heritage appreciation, and study walking. The province launched more than 1000 various activities with folk culture as the theme.
Beijing has released six "Stroll through Beijing - themed tours of the Great Wall", held a series of intangible cultural heritage publicity and exhibition activities of "Cultural and Natural Heritage Day" in conjunction with all districts, and launched five characteristic suburban villages with the theme of "looking at mountains, looking at water, and enjoying folk customs".
Focusing on the theme of "Zongxiang Bashu Hundred Boat Race", Sichuan Province has carried out more than 700 mass cultural activities according to local conditions. In addition to the common custom activities such as dragon boat race, hanging wormwood, wearing sachets, etc., there are also folk performances with local characteristics such as yangko, waist drum, money stick, cattle lantern, dragon dance and lion dance.
While various folk custom experience activities are loved by tourists, they also drive a wave of consumption boom. Ctrip reports that the dragon boat race has ignited many cities. For example, in Yueyang, Hunan Province, where the Miluo River International Dragon Boat Festival was held, the orders for the Dragon Boat Festival tourism rose 52% year on year; The 11th China Peach Blossom Pond Dragon Boat Race led to a 32% increase in holiday travel orders in Xuancheng, Anhui Province.
During the Dragon Boat Festival holiday, culture, national style and "new Chinese style tourism" have become new hot spots driving the growth of the tourism market. Among them, Xianyang, with its superior geographical location and long historical sites in the "Xi'an Metropolitan Area", was outstanding at the Dragon Boat Festival, and the number of tourist orders increased by 82% year on year; Orders for the Dragon Boat Festival in Deyang, Sichuan, home to the Sanxingdui Ancient Shu Civilization Site, increased by 73%; Jingdezhen, the "capital of porcelain" with ceramic culture, saw a year-on-year growth of 72%.
The booming tourism market is expected to continue
At present, although the Dragon Boat Festival holiday is over, with the arrival of summer, a new round of travel peak will also come, and the booming tourism market is expected to continue in the summer.
The big data of Qunar shows that with the end of the college entrance examination, the first wave of booking peak has appeared for outbound travel in summer vacation. Up to now, the number of tickets booked for outbound travel in summer vacation (July 1 to August 31) has increased by 1.6 times over the same period last year, and the ticket price has dropped by about 20% over the same period last year. Popular international destinations in summer include Malaysia, Japan, Thailand, the United States, South Korea, Singapore, the United Kingdom, etc.
In terms of domestic tourism, according to the data from Ctrip, it has entered the peak period of booking summer long-distance tourism, and Beijing, Shanghai, Chengdu, Urumqi, Hangzhou, Xi'an, Chongqing, Guangzhou, Nanjing and Guiyang are among the top ten domestic destinations in summer. As of June 6, the number of domestic tourism product bookings during the summer vacation has increased significantly compared with the same period last year.
This year, the summer study tour booking is still popular. According to the news from several tourism platforms, the reservation of summer vacation research products started earlier this year, one month ahead of the summer vacation, and the reservation volume of research products was the same as last year. Among them, Xi'an, Yunnan, Xinjiang and Beijing are popular research destinations in China.
