"The water is shining brightly and sunny, and the mountains are covered with rain." Recently, Li Lu walked into the Rhinoceros Village, Tiansheng Village, Tutu Township, Wulong District, Chongqing, and couldn't help reading a poem when she came to travel by herself. In recent years, Chongqing Wulong's tourism has become "hot", attracting more and more "Li Lu" from afar. In the recent "May Day" holiday, Wulong Scenic Area received 1.2578 million tourists in total, which is an absolute advantage among Chongqing's 5A tourist attractions.
From the "remote countryside" to the "fairyland on earth", from the small county town of unknown origin to the cultural and tourism region with an annual tourist reception of nearly 45 million person times, behind the popularity of Wulong tourism is the continuous struggle of generations of Wulong people, who have made a solid exploration of the "two mountains" theory into mountains and valleys.
In 30 years, the "poor mountain" has opened a "rich mine"
"Latte or American style?" Ran Guangfang, 53, worked as a barista in the "Wuyou Library" in Jingzhu Village, Wulong District. As a native farmer, Ran Guangfang made a living by planting flue-cured tobacco after graduating from primary school. "I never dreamed that I would become a barista." Ran Guangfang said that now his family also work in the village. They can get their wages on time every month, and they don't spend much. When they have enough savings, they want to open a coffee shop in the village.
It is hard to imagine the past of Jingzhu Village when we see it today. "Jingzhu is a mountain corner, with sweet potato and potato; if you want to eat rice, unless your daughter-in-law gives birth to a baby." A few jingles reflect the isolation and poverty that once plagued Jingzhu Village.
Today, the Tiankeng, canyon and forest sea that were not appreciated before in the village have become the favorite scenery for tourists; Old houses such as dilapidated pigstys and flue-cured tobacco houses have been artistically transformed into online black tea shops and libraries. Under the new concept of "modern creativity activates traditional nostalgia", the new village has become a nostalgic town for tourists who yearn for traditional nostalgia, and has been successfully included in the list of "best tourist villages" of the United Nations World Tourism Organization. The per capita net income reached 22000 yuan, and the local villagers accounted for more than 60% of the tourism practitioners in the village.
"In 30 years, the 'poor mountain' has really opened a 'rich mine'!" Liang Jian, secretary of the Party Committee of Tutu Township, Wulong District, said this with tears in his eyes. Tutu Township was once more impoverished than Jingzhu Village because it was in the deepest part of Wulong Mountain. Now, the remoteness of the past has created her original ecology and fostered the tranquility and remoteness of the traditional Tujia village of "nine villages and eighteen villages", making every family in the village live a good life by tourism. RV travel, star camping, karst cave exploration... These fashionable new tourism projects have become the "cash cow" of the villagers.
Now, Wulong has become one of the few tourist destinations in China with gold lettered signboards such as "World Natural Heritage", "World's Best Tourist Village", "National Tourist Resort", "National Tourism Demonstration Area", "National Ecological Civilization Construction Demonstration Area", etc., 100000 people have eaten "tourism meals", and successfully created a "thriving industry, living economy and enriching people" Example of.
The password from small to large and from weak to strong
The "fish leaping over the dragon gate" in Jingzhu Village and Tutu Township is a small chapter on the 30-year entrepreneurship of Wulong Tourism. "Wulong tourism has grown from scratch, from weak to strong, through ups and downs for 30 years. As a witness and participant, I have a full sense of pride and pride." Wang Desheng, a retired cadre of the culture and tourism department who witnessed the 30-year development of Wulong culture and tourism, cannot help sighing when recalling the difficult entrepreneurial road of Wulong tourism.
In 1994, Wu Long put forward the policy of "promoting opening up through tourism and promoting development through opening up", and formulated the strategy of promoting the development of the tertiary industry through tourism, expanding opening up and promoting overall economic and social progress. In that year, Wulong began to develop the Furong Cave, marking the beginning of large-scale tourism development. Subsequently, projects such as Furong River Rafting, Xiannv Mountain Forest Park, Furong Hot Spring, Huangbaidu Rafting, etc. were successively developed, the roads in the scenic area were reconstructed, and tourist hotels and other supporting facilities were built in the then county seat, Jiangkou, and Xiannv Mountain.
In 2007, "Karst in South China" including Wulong was included in the World Heritage List. Wulong seized this development opportunity, and in the second year, it launched a "second venture" with the main task of "increasing the total number of tourists and strengthening the tourism economy" to promote Wulong's tourism industry from small to large, from weak to strong.
"The achievements of Wulong tourism today are really the result of the great determination of the Party Committee and the government, the great action of every year, the innovation and hard work of the tourists in Wulong, the step by step climbing, the concerted efforts of the cadres and the masses in Wulong, and the" tourism of the whole people "!" Wang Desheng sighed with emotion.
Create a creative tourism experience place
"In Tianfu Official Posthouse of Tiansheng Sanqiao, the antique games of 'Fairy Touring', 'Patrol Interaction' and 'Throwing Pot' are very interesting... I went to play in Hanfu specially." Speaking of the May Day holiday spent in Wulong this year, Zhou Chenxing, a Hanfu enthusiast studying in Chongqing University, was very happy. As a young person, when choosing a tourist destination, she is more inclined to travel experience places that match her hobbies and are full of innovation.
The key words of "innovation, creativity!" for young people's tourism have posed new challenges to all tourism cities, including Wulong.
The year 2024 is the 30th year of tourism development in Wulong. Facing new challenges and opportunities in the new era, Wulong is striving to deliver new answers to high-quality development with "three pioneering efforts".
This month, Wulong held the Chongqing (Wulong) branch venue of the 2024 "May 19 China Tourism Day" and the 30-year series of activities of Wulong Tourism with the theme of "Wulong Tourism for 30 Years · Building a More Wonderful Future", and carried out the selection activities of "30 Years · 30 Memories", "30 Years · 30 Events", "30 Years · 30 Scenery", "30 Years · 30 Dreams", "30 Years · 30 Styles", etc. "What is more important is to take 30 years as a new starting point, deeply promote the" three entrepreneurship "of Wulong tourism led by internationalization, accelerate the construction of world famous tourism destination, green development and innovation demonstration area, and make the future of modern Wulong more exciting." He Qing, Secretary of Wulong District Party Committee, said.
In recent years, Wulong has always adhered to the transformation of "two mountains", model innovation, and integration of culture and tourism, and has successively explored such mechanisms as "corridor driven", "market town driven", and "scenic area driven" to enrich people and increase income. Focusing on the main line of "deepening the industry chain and improving the contribution", we will build six cultural and tourism industry chains, namely, research, sports, art, health care, marriage and love, and service, and promote the development of tourism with characteristics, differentiation, quality, diversification, and branding.
At the same time, Wulong actively promotes "+tourism" in the primary, secondary and tertiary industries, food and agricultural product processing represented by alpine tea, potato flour, etc., bio medical treatment represented by "bee therapy", and aviation culture and tourism city with "Aode Aviation" in mind, It is drawing a dynamic industrial blueprint in many fields.
(Our reporter Zhou Wenchong)
