Apple Vision Pro won the Black Pencil Award Cook: Users will feel emotional touch when using it for the first time

On May 27, Apple won the Black Pencil Award from D&A&D, a global non-profit organization, for its outstanding achievements in digital design. Tim Cook, CEO of Apple, expressed appreciation for this and said that Vision Pro has brought such a profound experience to users that first-time users often feel "emotional touch". This award is considered to be the highest level award awarded by D&A&D, and only a few works can win every year.

Since its debut at WWDC last year, Apple's Vision Pro has attracted the attention of global technology lovers with its innovative technology. The price of this product in the US market is up to 3499 US dollars, about 25368 yuan. However, after the publicity boom at the beginning of the launch, the market enthusiasm has declined. Guo Mingxuan, an analyst, once revealed that Apple has reduced the shipment of Vision Pro.

This award is not only recognition of Apple's design team's years of efforts, but also recognition of Vision Pro's technological innovation. It is reported that Vision Pro is expected to land in more countries later this year.

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