Taobao 618 invested heavily! 88VIP user benefits continue

618 promotion has been launched. Taotian Group announced that this year is the first year Taobao merchants support 88VIP coupons 618. According to the latest data, as of May 21, the daily average turnover of Taobao's consumer bonds merchants increased by 41% year on year.

Taobao Tmall platform has made large-scale investment and provided benefits for 88VIP users. For example, the threshold for the use of coupons has been lowered from 1500 to 1200; At the same time, it also provides the benefit of "unlimited return package freight" and redeems a cash red envelope of 300 minus 20 yuan and 200 minus 10 yuan every day. At present, the number of 88VIP users on Taobao has reached 35 million, showing a double-digit year-on-year growth.

According to the data released by Taobao Tmall, at 8:00 p.m. on May 20, there were 59 brands with sales exceeding 100 million yuan and 376 single products with sales exceeding 10 million yuan in just four hours after 618 was launched. Moreover, in the first hour of sales, "Taobao's 10 billion subsidy GMV has increased by 596.5% over the same period last year."

In addition, Taobao recently launched an 88VIP monthly shopping card, which can receive 618 large coupons. At the same time, Taobao App also ushered in an update. The three major channels were changed to "Taobao Live" and "10 billion subsidies", and the area occupying the home page was reduced.

In addition, it is worth mentioning that Taobao also announced this month to upgrade the web version of Taobao.com. The new functions after the upgrade include keeping the login status longer, and adding invoice management to "My Taobao".

To sum up, during this year's 618 promotion, Taobao Tmall platform invested heavily and provided a wealth of preferential policies and convenient services for 88VIP users. These measures are expected to drive business performance growth and bring more benefits to consumers.

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