According to the latest news, Taobao and JD will cancel the pre-sale mechanism during 618 in 2024. This is different from the previous news. It is reported that a Taobao investment promotion document shows that 618 activities will be held from late April to early May to warm up. Another document for JD merchants' ecological partners mentioned that JD 618 will start its "good start" at 8:00 p.m. on May 31 for spot sales, and then enter the special period, climax period and return period in turn.
However, in our interviews with Taobao customer service and Jingdong Xiaomi flagship store customer service, they both said that they had not received any relevant notice. It is worth mentioning that last year's JD 618 pre-sale activity started on May 23, while Tmall started on May 26. We can foresee that in the near future, both sides will successively publish their respective 618 campaign strategies.
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According to the latest news, Taobao and JD will cancel the pre-sale mechanism during 618 in 2024. This is different from the previous news. It is reported that a Taobao investment promotion document shows that 618 activities will be held from late April to early May to warm up. Another document for JD merchants' ecological partners mentioned that JD 618 will start off at 8:00 p.m. on May 31 for spot sales, followed by