Ali 1688 is completely popular! Exceed Tiao Yin WeChat and topped the list

Recently, Alibaba's wholesale platform 1688 successfully topped the free list of Apple App Store. According to the relevant person in charge, this is due to the consumption boom and the increase in demand for goods from businesses after the Spring Festival. During the Spring Festival in 2020, the number of keyword searches related to "Ping Ti" reached 25 times that of the same period last year.

In the current downward trend of consumption, consumers have begun to pay more attention to product quality and demand prices. This makes 1688 the preferred platform for many people. In addition, young user groups such as talent, Baoma, and college entrepreneurs on platforms such as Xiaohongshu bloggers, Tiaoyin, and Fasthand have a greater demand for source goods and low-cost goods.

1688 is a B2B wholesale platform established in 1999, mainly providing services for B-end merchants. However, after more and more individual buyers flooded into the platform, 1688 began to adjust its strategy to adapt to this change. Previously, the platform announced the launch of a series of services, including 0 yuan order, one package mail and return package freight, and the scope of its "full package mail" also refers to C-class e-commerce platforms such as Taobao.

Yu Yong, president of 1688, revealed that in the first and second tier cities, the two most popular applications used by young women aged 25 to 35 are Little Red Book and 1688. This result shows that 1688 has achieved remarkable success in the market.

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