case analysis

Funky Christmas Jumpers logo

Learn how Funky Christmas Jumpers can ensure the delivery of e-mail marketing through Emailable, so as to take full advantage of the 10 week e-mail window.

first two hundred and fifty Free points

It is difficult for us to know exactly which emails will enter the user's spam box, but we will try our best to change emails. We inspected our competitors and found that the functions and price of Emailable meet our needs.

The Funky Bros Fabio & Donal

Owners

About Funky Christmas Jumpers

Funky Christmas Jumpers was founded in 2008, and now it has become the first destination and first choice of Christmas rope skipping in the world.

"FunkyChristmasJumpers.com started in 2007, when my best friend and I couldn't find an ugly Christmas sweater to wear before Christmas. Some of our friends had such clothes, and probably were the only people in Dublin who had such clothes. They had a great time."- Fabio Molle, co-founder of Funky Christmas Jumpers.
  • two thousand and fourteen establish
  • Dublin headquarters
  • B2C Main customer type
  • 47+ Store coverage

target

Make the most of their 10 weeks.

Whether the marketing activities can reach the customer's inbox within 10 weeks is crucial; Delivery capability needs to be evaluated frequently.

problem

There is limited time to make a significant impact.

Since Funky Christmas Jumpers has only 10 weeks to do e-mail marketing, they need to ensure that e-mail can be delivered and that sender reputation scores will not be jeopardized by sending messages to invalid addresses.

"It's hard for us to know exactly which mail will eventually enter users' spam, but we will try our best to replace e-mail." MailChimp and Klaviyo and other e-mail service providers provide marketers with tools to analyze marketing campaign statistics and conversion rates, but they usually price based on the number of e-mail subscribers in the marketers' list.

Solution

Consolidate Emailable.

"We investigated our competitors and found that the functions and price of Emailable meet our needs". Emailable helped Funky Christmas Jumpers distinguish between good and bad, and then they used the results to further clean up the list.

In addition to clearing their list, Funky Christmas Jumpers also uses activity statistics (opening and participation) to determine which addresses interact with the event and which do not. In the end, whether it's an office Christmas party, a family Christmas dinner, or a special gift for a loved one, sweaters can be guaranteed to reach the inbox of the most loyal fans, adding some magic to Christmas.

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