According to a survey by a CCTV reporter, recently, a health product company called "Ranjian Global" boasted that it had a "foreign juice" that could cure all diseases and have magical effects. Its members were keen to attract people to join the club by saying "make big money together", and taught new members how to deal with their families, boast about products, and develop offline.

It's also a health product company! Recently, the "right health event" has pushed the disorder of health care products to the forefront again. The joint investigation team found that Quanjian Company was suspected of pyramid selling crimes and false advertising crimes in its business activities, and the public security organ had filed a case for investigation according to law on January 1 this year. The latest report shows that 18 people, including the actual controller of the company, have been detained in accordance with the law.

Looking at the health care product market in recent years, the word "pyramid selling" has never been far away. Search with the keyword "health care product+pyramid selling", we can find nearly 240000 pieces of news information; There are also exaggeration, false publicity and other acts suspected of violating the advertising law, such as claiming "scientific frontier", advocating "cell theory", packaging concept products such as "enzyme" and "nano"... These specious theories have fooled the public into confusion.

Despite the chaos, the health care product industry is still thriving, and various reasons are worth pondering. For example, cross regional and cross-border coordination and law enforcement are difficult; There is great uncertainty in the evidence collection and definition of direct marketing and pyramid selling, and the relevant companies and products play a marginal role in publicity, which is not enough for illegal acts; It has just been renovated today, and tomorrow it will register a new company with a new waistcoat, copying the same model, etc. More importantly, the relevant departments may not pay attention to some newly emerging illegal acts; Once it becomes a big problem, the supervision is more difficult. It is also not excluded that some enterprises have their own intertwined interest networks at the local level, and have already formed some "tacit understanding" or even "win-win" with relevant departments.

Seeing the growing chaos of health care products will damage the rights and health of consumers - the media has reported more than once that the elderly have been tricked into buying a large number of health care products and refused to go to formal hospitals for medical treatment, leading to delayed treatment; It will affect the healthy development of the whole industry - under the fierce competition, "the cowardly starve to death, the brave sustain", and the bad currency keeps driving out the good currency; It will also distort the public's concept of health care. With the continuous promotion of the "Healthy China" strategy, people's awareness of health care and health care has become stronger and stronger. However, there are only a few trustworthy brands and products. The chaos has been repeatedly exposed, but the industry order has not improved significantly. If this continues, consumers may have to choose "one stroke to knock down a boat", The whole health care industry will face a survival crisis.

To dispel the haze that envelops the health care industry, we need to comprehensively and uniformly regulate and rectify, not only prohibit exaggeration and false propaganda, but also make efforts in accountability and punishment. For example, for some cases suggesting that health products have medicinal effects, more timely and effective supervision should be carried out; Supervision and law enforcement should form a normal state. In addition to "investigating and punishing once found", "guerrilla warfare" and "resistance warfare", "positional warfare" should also be fought; We should strengthen science popularization to make more people realize that health care products are not drugs, let alone cure all diseases; To make public supervision and reporting loud, the messages and online posts that complain to the competent authorities and expose the product problems of relevant enterprises should not always sink into the sea... Before Quan Jian fell to the altar and attracted public attention, similar events and cases were not uncommon, but the relevant punishment and attack may still remain at the "matter of the fact" level, It did not rise to the level of the whole health care product market and industry, nor did it conduct nationwide remediation.

Although it is not easy to crack down on disorder and illegal behaviors in the health care product industry, it cannot always be driven by the lessons of blood and the cost of life. Let laws and regulations, supervision and law enforcement, industry norms, and mass supervision form a joint force to solve the problems one by one and achieve a virtuous circle, so that the health care product market will be less embarrassed by the "endless wildfire, spring breeze" and the "myth" of "getting rich overnight". This is also crucial to market order, industry development and people's consumption confidence.

The most important thing to "keep healthy" is the health care product market itself - such cold humor is not funny. It supports the blue sky for people's health, dispels the haze for "healthy China", and escorts a better life. People expect relevant departments to do more and achieve greater results.

Let laws and regulations, supervision and law enforcement, industry norms, and mass supervision form a joint force to solve the problems one by one and achieve a virtuous circle, so that the health care product market will be less embarrassed by the "endless wildfire, spring breeze" and the "myth" of "getting rich overnight".