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Stimulating consumption potential needs to expand the chain of points

Zhang Ji
2020-06-04 21:17:32 Source: Rednet

Under the circumstances that the spread of the epidemic has had a huge impact on the global economy and trade, and the uncertainty and instability factors have increased significantly, while stabilizing the basic situation of foreign trade, we should focus more on household consumption. All levels and regions should actively adopt innovative ideas and methods to stimulate residents' consumption, expand consumption points, connect consumption chains, expand consumption areas, and fully release consumption potential.

Expand consumption points. Whether from the perspective of production and sales of enterprises since the resumption of work and production, or from the perspective of "May Day" holiday consumption, residents' consumption has a strong driving force and huge potential. The key to stimulating consumption power and releasing consumption potential lies in the precise guidance of policies. When formulating consumption policies and strategies, Party committees and governments at all levels should focus on targeting the "blocking points" and "pain points" of people's consumption. In view of the problem of "blocking points" of automobile consumption in rural areas, we should strengthen policy guidance and increase the margin of preference. As a result, automobile consumption has become a consumption highlight in the resumption of work and production. For 5G consumption, increasing information technology services can also drive residents' consumption. Combine the needs of the people to expand the consumption hot spots in pension, health, education and other aspects. In short, we should be good at checking the pulse, seize the "pain points" and key points of residents' consumption, and constantly expand consumption hot spots, so as to constantly stimulate residents' consumption desire.

Connect the consumption chain. From a single consumption point to more consumption chains, this is not a matter of waiting for the "outlet", but to make good use of the guidance of consumption policies and the leverage of consumption. Some places have launched various types of consumer vouchers, which is a good consumer driver. How to issue consumption vouchers, which fields to focus on, and which groups to issue them to, are directly related to the release of residents' consumption potential. Aiming at the weak links and key industries, especially in the areas where the industrial chain is more prominent, can play a role in driving consumption. The issuance of consumption vouchers, focusing on cultural tourism, sports and fitness, catering clothing and other aspects, has not only brought huge benefits to consumers, but also driven the resumption of production of the industrial chain through the stimulation of the consumption chain. Some places have used e-commerce platforms and new online consumption models to drive the rapid growth of both online and offline consumption. For example, the live broadcast with goods has not only injected new impetus into residents' consumption, but also driven the development of upstream and downstream industrial chains and consumption chains.

Expand consumption. Consumption, as one of the "troika" driving China's economy and the main engine of power, needs more efforts in promoting China's economic recovery. From the activation of consumption points, to the connection of consumption chains, to the expansion of consumption, we should not only link up with each other, but also adjust measures to local conditions, and constantly expand the consumption space, so that the source of consumption will flow, the power of consumption will continue to be sufficient, the space of consumption will continue to extend, and the potential of consumption will be endless. It is necessary to make use of various traditional festivals or various online consumption festivals to increase consumption publicity so that residents have the desire to consume. It is also necessary to make up for the weakness of consumption. For low-income groups in cities, poor people in poverty-stricken areas, and people with employment difficulties, it is necessary to increase policy support so that they can afford, be able to consume, and be assured to consume. At the same time, different consumption strategies should be tailored to different consumer groups. In short, we should give play to the "multiplier effect" of consumption and truly release the huge momentum of consumption.

Edit: Wang Xuan

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