Faced with pressure challenges such as slowing global economic growth and weak demand, government departments in many places in China have actively "organized groups to go abroad" since the end of last year, organized enterprises to "go out", "invited in" overseas customers, and cooperated with government and enterprises to take the initiative to attack and expand the market.
As orders are delivered one by one, projects are launched one by one, and Chinese and foreign enterprises cross the mountains and seas, closely linking "chains" in win-win cooperation. Recently, Xinhua News Agency reporters linked with domestic and foreign reporters to track the progress of "going to sea", and dig out more stories about overcoming difficulties and win-win cooperation.
Pressure bearing forward
Harvest orders and expand the circle of friends
At 6:38 on August 20, Rotterdam, the Netherlands. A ferry full of goods slowly docked, and the container with 11 aerial working vehicles on board finally arrived after about a month of "crossing the sea".
Two days later, Jacob Borgesius, the owner and CEO of the company, saw the goods in the park of Albu Lifting Equipment Co., Ltd. in the Netherlands. This is the fifth time this year that this enterprise has received products from the same Chinese supplier. "Reliable quality, timely supply, our choice is right!" he said.
It is Jiangsu Chenli (Suzhou) Machinery Equipment Co., Ltd. that Borgesius speaks of as the Chinese supplier. A month ago, this batch of goods came off the production line and completed the inspection and packaging. After arriving in the Netherlands via Shanghai Port, they will enter more European countries.
There are five deliveries in half a year, and many additional orders. Behind the two enterprises, there is a story that they are fond of telling each other.
Liu Aijun, the head of Chenli (Suzhou) Machinery Equipment Co., Ltd., told the reporter that he had known Dutch customers for four or five years, but most of them were connected online. At the end of last year, the two sides were able to meet in a "group trip" organized by the local government.
"We talked happily and hit it off. The Dutch customer signed an order worth 530000 dollars with us on the spot." Liu Aijun said that later, the Dutch customer added orders worth 360000 dollars in succession. "By the end of July, we had all delivered.".
Since this year, world economic growth has been sluggish, and foreign demand has continued to weaken. China's foreign trade exports are facing considerable challenges. Under pressure, from the government's "group going out" to the enterprises' "going out" initiative, all parties are working hard to find practical ways to move forward into the market.
Foshan Juyang New Energy Co., Ltd. is a "veteran" in the domestic solar energy and air energy water heater industry, but also a "novice" in the field of foreign trade. Relying on "going out" to expand the circle of friends, this enterprise began to test overseas only in the middle of 2022, and now the foreign trade field has become prosperous.
"Since 'going to sea' last November, the company has delivered three batches of orders to Polish customers and two batches of orders to German customers," said Li Chendao, chairman of Juyang, "Although only a few hundred units are delivered each time, the trust between us and our customers is deepening. Now customers often have not yet determined the model, they will pay tens of thousands of yuan in advance to finalize their cooperation intention, and some customers even have the idea of cooperating with the factory."
"In the face of external pressure, we can't wait for an opportunity to sit at home. We must take the initiative and respond positively." Li Chendao expressed the aspirations of foreign trade enterprises.
Against the pressure, China's foreign trade showed strong resilience. Since the second quarter, China's monthly import and export scale has stabilized at more than 3.4 trillion yuan. In the first eight months, China's total import and export value was 27.08 trillion yuan, down slightly by 0.1% year on year. In August, import and export totaled 3.59 trillion yuan, down 2.5% year on year and up 3.9% month on month. In the first half of the year, the total export of electric manned vehicles, lithium batteries and solar cells grew by more than 60%, becoming the "new three types" driving the growth of foreign trade.
Going out not only consolidates old customers, but also makes new friends, not only gains new orders, but also understands the new situation.
Recently, Liu Aijun flew to Singapore again and met both old customers from India and four new customers there. "Not only does it form an intention of about 300000 dollars, but more importantly, it is important to understand the latest demand and product trends of the local market, which can not be replaced by any online meeting," he said.
Active hand in hand
Layout the market and explore new opportunities
"Going out" expands orders and markets, and "going out" is accompanied by "bringing in".
The contract was signed in Japan in late March, and the new project was started in China in early August. The participants of the project sighed: "I didn't expect the speed to be so fast!"
The fourth phase project of Shimadzu Instrument is in full swing in Suzhou High tech Zone, Jiangsu Province. This new Japanese funded project, which was started in early August, means that the global leading enterprises of scientific analysis instruments have further accelerated their pace of "overweight" layout in China.
Five months ago, Suzhou organized an investment promotion team to invest in Japan. At the cooperation and exchange meeting between Suzhou High tech Zone and Japan held in Tokyo, Shimadzu Instruments signed a contract with Suzhou High tech Zone on the spot.
"There were more than 700 Japanese enterprises participating, and the atmosphere was very warm." Tang Xiaodong, vice mayor of Suzhou, recalled that Shimadzu had invested in China for many years and had a strong desire to continue to expand investment based on its own development needs. "Moreover, the introduction of high-end medical device related projects will also play a positive role in building an industrial innovation cluster."
Aoyama Kongji, chairman and general manager of Shimadzu Enterprise Management (China) Co., Ltd., said that China has become the largest overseas production base of Shimadzu Production Institute, as well as the production base with the largest investment and the best development in China.
In order to attract investment, in addition to the "sustainable" business environment, we should also actively extend the olive branch and "introduce" new technologies and new projects at a high level.
In Sichuan, the construction of Airbus (Chengdu) Aircraft Life Cycle Service Co., Ltd. has come to an end, and is expected to be capped at the end of September and put into operation early next year.
This is the first aircraft recycling project established by Airbus outside Europe. After being put into operation, it will provide one-stop services for aircraft parking, maintenance, upgrading, modification, disassembly and recycling to the global market.
In January 2022, the project will be settled in Chengdu. Later, in the face of the impact of the epidemic and international changes, all parties to the project remained in close contact to promote cooperation. In April this year, the joint venture company was formally established and started to prepare for operation.
"The layout of the Chinese market also allows us to explore more new opportunities." Brian Agnew, general manager of Airbus (Chengdu) Aircraft Life Cycle Services Co., Ltd., said that Airbus, relying on the Chengdu project, is accelerating the development of localized services for the world, while basing itself on China, is also opening up to the global markets in Asia, Europe, the Americas, and so on.
The head of Bosch Group, headquartered in Stuttgart, Germany, said that the positive signals released by the Wuxi investment delegation's visit to Europe at the beginning of this year further strengthened the confidence of Bosch in investment and long-term development in China. In March, Bosch signed a strategic agreement with Wuxi to promote the localized development of hydrogen fuel cells for vehicles. Now the components of Bosch's Wuxi factory have been used in the hydrogen production capacity module in China.
"Going global", accelerate "attracting large enterprises and strengthening enterprises" around key fields and industrial chains; Take the initiative to "bring in" and invite executives of multinational companies to visit China, so as to provide a better platform for their investment and expansion in China; Deepen communication and exchange with foreign chambers of commerce in relevant countries, optimize and promote the local business environment... In order to better attract investment, all regions have made practical proposals.
According to the data of the Ministry of Commerce, in the first seven months, the actual amount of foreign capital used by the manufacturing industry was 196.85 billion yuan, up 0.1% year on year. The actual use of foreign capital in high-tech industries increased by 3.8% year on year, of which the high-tech manufacturing industry grew by 25.3% year on year.
Since this year, executives of many well-known multinational companies, including Apple, Tesla, GM, AstraZeneca, Siemens and many others, have put "visiting China" on the agenda, expressing their sincerity and determination to continue to deepen the Chinese market.
Tight phase "chain"
Open cooperation and embrace mutual benefit and win-win results
Even mountains and seas cannot distance people with common aspirations. The meeting across mountains and seas is just a tight "chain" of mutual needs and mutual benefits.
"The timely delivery of goods by Chinese customers ensured a smooth supply chain during the epidemic, allowing us to operate normally." Borgesius said, "In addition, their production is innovative and flexible, allowing us to adjust the design in time according to the diversified needs of customers."
In order to deliver goods in a more efficient and quality guaranteed manner, Chenli Machinery adjusted its production line and opened a new assembly workshop and research and development base at the end of June. "The production capacity has been increased by about three times," said Liu Aijun. "Our product research and development needs to be further accelerated so that we can quickly keep up with the pace of market demand."
Zhou Guoxuan, chairman of Zhejiang Xiaoxuan Window Furniture Co., Ltd., told reporters that since this year, he has attended exhibitions in Frankfurt, Turkey and other places, and the orders have basically been delivered. In order to better deal with orders in the later stage, enterprises are starting to build new intelligent plants, which will be officially completed at the end of this year and the beginning of next year.
Why are they closely linked? Yan Si, executive director and board member of North China and Northeast China of the German Chamber of Commerce, replied that China is still one of the key market and innovation drivers. German enterprises will continue to devote themselves to the Chinese market, because "China is an indispensable part of the global market and supply chain".
Mutual benefit and win-win, open cooperation, China has never stopped——
Recently, the State Council has successively issued the document of stabilizing foreign trade and foreign capital, proposing 18 policies and measures from five aspects: strengthening trade, promoting market expansion, stabilizing and expanding the import and export scale of key products; Put forward 24 policies and measures from 6 aspects, such as improving the quality of foreign capital utilization and ensuring the national treatment of foreign-invested enterprises; The Ministry of Commerce held several round table meetings for foreign-funded enterprises to listen to the demands of foreign investment issues; The China International Trade in Services Fair will be held in September, and the sixth China International Import Expo will be held in November to further embrace domestic and foreign merchants with an open cooperation platform
Local governments are also continuously increasing their efforts to develop overseas markets. Guangdong launched the "Guangdong Trade Global" series of exhibitions, and organized economic and trade delegations to participate in exhibitions and promotions around the world; Zhejiang continues to increase the support for the entry and exit of business personnel such as overseas exhibitors, overseas marketing, purchase in Zhejiang, overseas investment, etc
Liu Xiangdong, Vice Minister of the Economic Research Department of the China Center for International Economic Exchanges, believes that in the face of trade protectionist measures taken by some countries, China is still taking a higher level of openness, adhering to the equal emphasis on "bringing in" and "going out", and taking the initiative to enhance the linkage effect of two resources in domestic and international markets, so as to achieve openness, inclusiveness Balanced development should make due contributions.
"The government should make efforts, and the enterprises themselves should also make efforts." Li Chendao said that at present, the enterprises have set up more than 50 agency points in Europe. "We will continue to expand the layout, choose Poland, Germany, Hungary and other countries as model markets, and then radiate to more European customers."
Looking forward to the future, Liu Aijun is confident: "In the second half of the year, we plan to set up a warehouse and after-sales service center in Italy to build up an international sales network. I believe that the future development will be better!"
(Reporter Yu Jiaxin, Xie Xiyao, Yang Shaogong, Wang Xiangjiang, Ding Le, Shan Weiyi) Xinhua News Agency, Beijing, September 10, by wire
key word: Win win cooperation
Introduced
Go out
chain
customer
Shimadzu
Novice
New Three Kinds
Keep it
Attracting the big and the strong
