Hot news: Shuanghui and Fan Deng talk about "knowledge evolution" on World Book Day

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On the World Reading Day on April 23, Fan Deng, the founder and chief content officer of Fan Book APP (formerly Fan Deng Reading), met with many book friends in Shenzhen through a keynote speech on "knowledge evolution". Shuanghui, as the official strategic partner of this event, joined hands with Fanbook APP and the vast number of book friends to discuss a healthy and intellectual lifestyle in the new era.

Read about life in books, and taste life in life. Fan Deng's annual "Knowledge Evolution" keynote speech has become an annual spiritual feast for countless book friends. Shuanghui, as a national meat brand deeply loved by consumers, carefully created a "spiritual food" experience zone for consumers in the form of books at the event site, leading the audience to immerse in the excellent quality of Shuanghui cold fresh meat and Smithfield series products. In this activity, in addition to the on-site clocking interaction, the majority of book friends can also buy Shuanghui food through the online live broadcast room, share the reading event, and learn high-quality food together.

This year's "Theory of Knowledge Evolution" revolves around the theme of "the answer is in the book". Facing the common "life question", Fan Deng selected 10 "life book lists" based on the year as a clue to help readers find the answer to "life" in the books and share the beauty of reading with book friends.

As the saying goes, good books are hard to read and good meat is hard to eat. The Shuanghui cold fresh meat and Smithfield series products unveiled at the event are typical representatives of Shuanghui high-end food products. The four advantages of safe receiving fresh food, technology locking fresh food, cold chain fresh-keeping, and fast delivery of fresh food highlight the standard of Shuanghui cold fresh meat as a high-quality food. Smithfield American style bacon is derived from the whole pork belly rib, originally cut into 3mm gold thickness, smoked with hickory for 300 minutes, and strives to meet consumers' most picky taste buds with the quality of excellence.

It is reported that Shuanghui has always striven for the goal of "meeting the growing demand of consumers for meat consumption", and Fanshu has taken the mission of "helping 300 million readers benefit from reading". This activity is a trial exploration of both parties, aiming to achieve the perfect combination of spiritual food and high-quality food materials through the experience mode of "knowledge+food", create a diversified brand experience of consumers' physical and mental resonance, and jointly help consumers to improve the quality of good life.

According to the relevant person in charge, the future Shuanghui will continue to take product quality as the cornerstone, further try to explore brand diversification and youth, and continue to provide consumers with better brand services and experience.

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