Ke Dakun, Chairman of Sightseeing Tea Industry: the perfect combination of tea culture and Zen culture

Kodakun, the chairman of Guanjing Tea, an entrepreneur with professional background, has both macro acumen and patience for detailed implementation. When most people have not paid attention to the rock tea and black tea market, sightseeing tea has taken an advanced step to seize the market demand.
When the marketing concept of many Wuyishan enterprises was still at the primary level of Tieguanyin market, he introduced Tieguanyin's advanced management model into the sales field of rock tea and black tea. When many Wuyishan enterprises only focus on product quality, packaging and publicity, the Sightseeing Tea Industry has taken an advanced step by introducing the concept of brand operation. Quality and brand work together to quickly occupy the middle and high-end market.
After deeply understanding the origin of tea culture, Kodakun, the chairman of Sightseeing Tea, went further and introduced the essence of health preservation of Confucianism, Buddhism and Taoism as well as the concept of Zen tea culture. In addition to the value of health preservation of tea itself, the sight seeing gives consumers a layer of human value, so that they can understand life and view the scene wisely in tea tasting.
Kodak Kunte emphasized the relationship between the sightseeing tea brand and Zen tea: "From the word" sightseeing "of the brand name, we can see the close relationship between us and Zen culture. We advocate to" view "the causes, effects, sadness, joy, reunion, and dispersion of the world with eyes, ears, nose, tongue, body, and mind; all kinds of" scenery ", so as to have a wise Zen mind, insight into human nature, and insight into people's hearts.
Kodak Kun has a complete understanding of the corporate culture of sightseeing tea industry. He said: Confucianism fosters humanity and pursues a good combination of business and humanity. The cause of serving people will never be outdated. Sightseeing is committed to safeguarding the health interests of consumers. On the basis of believing that brand art contains traditional values, the concept of sustainable creation and self-cultivation is the consistent concept of Sightseeing. The tireless pursuit of high quality is the cornerstone of tea viewing. "
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