As a relatively independent business entity within the enterprise, the store of a chain enterprise is as important as a cell for the whole chain enterprise. How to make the store develop well and remain invincible, the store manager, as the promoter of various policies of the enterprise at the grass-roots level and the implementer of various economic indicators of the enterprise in the basic unit of the store, certainly plays a pivotal role. In other words, for chain enterprises, the hiring and assessment of store managers has become a matter of great importance to chain enterprises in a sense.
The mission and job responsibilities of the store manager
The staff of the chain store is an organic and cooperative work team. As the leader of the team, the manager's mission is not only to fully implement the company's operating rules, create excellent sales performance, provide qualified customer service, but also to lead and arrange the daily work of each department of the store, deeply understand Grasp and carry forward the enterprise culture of chain enterprises, greatly stimulate the enthusiasm and creativity of employees, thus not only creating a pleasant working environment for all colleagues, but also making myself become an executor and defender of the culture of chain enterprises at the grass-roots level, and serving the collective and long-term interests of chain enterprises as much as possible.
The job responsibilities of a chain store manager include: understanding the business philosophy of chain enterprises; Complete all indicators issued by the head office; Develop the business plan of the store; Urge the service personnel of each department to implement the business plan; Organize education and training for employees; Supervise the store's purchase acceptance, inventory management, commodity display and other operations; Supervise and inspect the financial management of the store; Supervise the staff management and performance appraisal of the HR Department; Implement the promotion activities and plans issued by the head office; Understand and master the sales dynamics of the store, and timely adjust the display proportion of goods on the shelf; Supervise and inspect the shop facade, logo, window, etc., and maintain the cleanliness and hygiene of the shop; Handle customer complaints; Handle exceptions and emergencies in daily operations; Participate in some public welfare activities and become a store; Implement the commodity price adjustment issued by the head office.
Shop manager employment standard
Therefore, the selection and employment of a suitable head of a store is an important job in the daily management of chain operation enterprises. A qualified head of a store must have the following conditions:
1. Coaching ability. It can expand the vision of the lower level, make the finishing point,] look far ahead, make them do their best, and improve their performance guidance ability;
2. Training ability. Manage and cultivate the subordinates according to the existing norms, teach feasible methods, steps and skills, and make them perform their duties and excel in their duties. At the same time, we should find and fill the gaps, help the lower level to correct as soon as possible and cultivate their fast growing ability;
3. The ability to control information and data. Collate and analyze information and data, and apply them to practice, so as to develop strengths and avoid weaknesses, find and fill gaps, strengthen management, and improve performance;
4. Organizational leadership. How to reasonably organize subordinates, mobilize the enthusiasm of employees, and jointly accomplish the company's set goals;
5. Correct judgment ability. Objectively judge and correctly analyze problems and events, and quickly solve problems;
6. Professional skills. The necessary skills for running malls and stores and the ability to satisfy customers;
7. Planning ability. How to organize human, material and financial resources in a planned way, allocate time reasonably, integrate resources and improve rates;
8. Management ability. The ability to constantly find out hidden problems, strengthen management, prevent problems before they occur, and make the overall operation structure of the store more reasonable;
9. Ability to improve and perfect oneself. Keep learning and updating professional knowledge, keep up with the pace of the times and grow with the enterprise in the process of enterprise development, constantly enrich themselves and improve their ability;
10. Honest professional ethics. Only with qualified ethics and noble morality can we show the charm of personality and achieve results of superior performance and inferior effect;
11. Model and ability to take responsibility. The head of a store is the leader of the whole store and the whole team. What kind of store manager there is, what kind of employees there are. In case of trouble, do not shirk responsibility, clarify responsibilities, and be brave to take responsibility.
In addition to the above qualities, it should be noted that some chain enterprises, such as chain retail enterprises and chain fast food enterprises, do not have very high education requirements for store managers. It is OK to have a high school degree or above. Sometimes employees with high education may not be able to play a better role in daily management work. Therefore, the selection and employment of store managers should pay attention to the applicable principles and should not aim too high.
Assessment Method for Store Manager
With a suitable store manager, from which aspects should the headquarters of chain stores assess the management of store managers?
The assessment of chain store managers is mainly carried out from four aspects: "morality, ability, diligence and performance".
"Virtue" specifically includes the store manager's political thoughts, personal qualities, professional ethics and work style. This is mainly reflected in the daily management and conduct. For example, because of the characteristics of chain store, many store managers may be faced with the situation of training new store managers, which requires store managers to be able to do a good job of teaching by example, telling new people their work experience and knowledge, training new people, and making a store manager's obligation for the development of chain enterprises.
"Ability" mainly refers to human ability, including knowledge ability and knowledge level, as well as practical work ability, organizational ability and physical endurance. For example, how to deal with and respond to emergencies encountered by stores in some emergencies, how to make suggestions for the headquarters in the development process of stores, and how to put forward plans and plans conducive to the expansion and development of stores.
"Diligence" reflects the work attitude of the store manager, including enthusiasm, initiative, creativity and discipline. For example, for chain retail enterprises, although they pay attention to unified business behavior, because the industry in which the store is located is the retail industry, the characteristics of the industry require that the goods and services of the store should be created and changed. Accordingly, the store manager should be able to grasp the business opportunities in the changing market at any time, keep pace with the times, and lead the store to do a good job in sales.
"Performance" mainly refers to actual work performance. Work performance is a comprehensive reflection of morality, ability, diligence and performance. For the assessment and evaluation of chain store managers, "performance" is very important and easy to assess. It is the basic business task and social responsibility of a chain store to organize the circulation of goods and expand the sales of goods. The sales volume or sales volume of commodities realized by a chain store in a certain period of time, on the one hand, reflects whether the chain store's operating mechanism operates, on the other hand, it also shows its ability to survive and develop, and its business prospects. Obviously, under the condition that the commercial cash registers are similar, if the chain stores want to create higher cash registers, they must first create higher sales. Therefore, sales objectives (including sales volume objectives and sales volume objectives) are the basic business objectives of chain stores.
Generally speaking, the assessment of chain stores' operating performance can be carried out from the following aspects:
(1) Simultaneous increase of turnover and total cash receipts;
(2) The quality and service level of store staff have risen;
(3) Reduction of inventory and management expenses;
(4) Reduction of procurement cost;
(5) Consumption circle expansion;
(6) The turnover of goods is accelerated, and the utilization rate of funds is improved;
(7) Increased popularity;
(8) Significant advertising results;
Of course, the work of the store manager is heavy, ranging from commodity planning, inventory management and cost control to employee attendance and store cleaning. The store manager must practice and supervise the implementation. The work of the store manager is comprehensive. A mature store manager should not only have the ability of sales, customer service, internal and external communication, but also have expertise in finance, computers, security, fire prevention, etc. The position requirements of the store manager determine that this is a challenging role. It is no exaggeration to say that managers who have grown up in this position will be able to face the harsh requirements and criticism of various industries. Because, this position will undoubtedly first make you a strong person skilled in management.
