The commercial orientation of tea chain operation

There is a saying in the industry that "products constitute industries, industries constitute industries, and industries constitute commerce". Faced with the highly competitive tea chain brand market, operating enterprises must make a choice among product sellers, circulation service providers and brand operators, and clarify the specific position on the smile curve of the industrial chain.

Generally speaking, R&D and brand are at the two high ends of the separation curve, while processing and production are at the lower end of the middle. In this regard, the top ten tea franchised brand Sightseeing Tea Industry believes that the business positioning should be based on the strength of the enterprise itself and make strategic choices to occupy a better market position. In this process, enterprises should have a certain understanding of the consumer market, groups and consumers, including age and gender, so as to better accumulate customers for enterprises.

In addition, on the way of industrial integration, tea franchisees should also have considerable influence and bombing power on their brands, grasp the key links of the value chain in real time, enhance the integrated operation ability, increase the industrial surplus value, and speed up the operation of enterprises.