In December, people are busy buying New Year's goods online to welcome the arrival of the Spring Festival, but many tea stores are ignored. The modern and fast way of life really makes people feel that the traditional flavor of New Year is getting weaker and weaker. However, there is still a strong flavor of New Year in Lianzan Tea's Gaomi store in Shandong Province. To this end, Shandong News Comprehensive Channel specially went to Lianzan Tea's Gaomi Store to learn about the sales during the Spring Festival and carried out TV news reports.
Shandong Gaomi Branch of Lianzan Tea Industry is located at the north end of the east gate of Xinxin Jiayuan, Liquan Street, Gaomi City. The geographical location here is superior, which helps to moisten the intestines and facilitate transportation, and has a rich passenger flow. Since its grand opening on September 12, 2013, after a few months of operation and promotion, Lianzan Tea has become a well-known tea brand. During the Spring Festival, the franchise store in Gaomi, Shandong Province of Lianzan Tea has ushered in a rare sales craze in local tea stores.
Zhao Zong, a high-ranking franchisee of Lianzan Tea, received an exclusive interview with a reporter from Shandong News Comprehensive Channel. Although he was just in his early 20s, Zhao Zong had an understanding of tea culture beyond his age and had a commercial vision. After in-depth understanding of Lianzan Tea's business model and brand strength, he did not hesitate to join Lianzan Tea. In the interview, President Zhao said that purchasing tea was one of the items for local residents to buy New Year goods. Lianzan Tea won the recognition of many local consumers with its good products and exquisite packaging design. During the Spring Festival, there was a constant flow of customers in the store, and sometimes the reception was too busy. Both simple packaged "people friendly" tea and tea gift boxes with medium and high-end prices were very popular. Sales were out of stock for several consecutive times, and goods were quickly transferred from Lianzan headquarters to meet the market demand.
The reason why Lianzan Tea's Gaomi franchise store sells so well is, on the one hand, that Lianzan Tea has strong cultural heritage of tea merchants and good tea that can stand the test of customers. Lianzan tea industry has experienced a hundred years of development, and has unique traditional tea making technology. Lianzan's good tea makers use the combination of Huang's hundred years of traditional technology and modern technology to create Lianzan tea's "pure, fresh and fragrant" characteristics, which is highly praised by peers and favored by consumers. The company has a pollution-free ecological tea garden base of more than 3000 mu, and adopts a pollution-free organic standardized tea garden management mode, which has achieved the quality of Lianzan tea "healthy, natural, and healthy", and is the best product in tea. On the other hand, it is also because of the technical support from the professional market operation system and mature operation management team of Lianzan headquarters behind the Gaomi franchise store. For a long time, Lianzan Tea has established a complete support system for franchisees based on the development awareness of win-win with franchisees, and served franchisees in the "intimate housekeeper" mode, so that each franchisee can smoothly embark on the operation track.
The spring festival sales success report from Lianzan Tea's Gaomi store is just the beginning of the market battle. I believe that with the careful operation of President Zhao and the professional and perfect technical support of the headquarters, Lianzan Tea's Gaomi store in Shandong will continue to climb and create the next miracle!
