Bai Juyi Academy is a social platform that gathers all kinds of elite people with the brand slogan of "one tea, one wine and one drink for a thousand years" and the small program of Bai Juyi Academy as the platform.
The brand was officially established in 2019, with full liberalization of franchise, and the speed of franchise opening has increased exponentially. By 2023, the total number of stores in China has exceeded 300. In the fierce market competition, why can Bai Juyi Academy attract so many franchisees?
Reasonable profit sharing system
It is the primary mission of Bai Juyi Academy to help consumers save money and to help franchisees earn money. Its profit sharing mechanism adheres to the principle of "everyone holds shares", that is, consumer interests>franchisee interests>employee interests>company interests, and always puts the interests of consumers and franchisees first.
Professional operation team
In order to achieve the venture capital yield of franchisees, the company provides 1V1 guidance in each link from store location selection to decoration purchase, store opening guidance, online and offline business guidance, store staff training, after-sales operation, etc.
The franchise fee of Bai Juyi Academy is generally set at about 100000 yuan, which will not constitute too much financial pressure, and the preferential policy of "first order, full refund of payment" is sent to the franchisee.
Bai Juyi Academy will also provide festival, daily and other promotional activities support to franchisees, as well as store diversion support such as opening ceremony, wine tasting banquet, etc.
Only reasonable revenue
Since its inception, Bai Juyi Academy has adhered to the line of "being close to the people", refused to make excessive profits, and is committed to promoting the culture of "five thousand years of China, one Bai Juyi" and creating a leading brand of poetry and wine culture.
Bai Juyi Academy, relying on industry accumulation and integrating high-quality supply chain resources, provides consumers with real good wine and tea on the premise of product quality. Bai Juyi Academy has always worked for the welfare of consumers and won many market shares.
Put the interests of dealers first
Bai Juyi Academy is positioned as a brand of "high-quality culture" and attaches great importance to the revenue level of its stores. In the past years of continuous iterations, the average monthly sales of franchise stores has always maintained the advanced level of the industry.
Mr. Xiao Zhengjun, the founder of Bai Juyi Academy, believes that as long as the monthly revenue of each store is maintained, the franchisees can maintain their advantages in the lasting competition.
Bai Juyi Academy benefited from the professionalism of operation and management and the product advantages in the market. Just four years after its opening, Bai Juyi Academy has achieved 70% of the second store rate of franchisees. The brand strength is self-evident.
Creative product development
One tea (Yunnan Pu'er), one wine (Maotai Town sauce wine) and one drink (Jingdezhen ceramics, purple clay pot). For thousands of years, Bai Juyi Academy will regularly launch new products according to market demand, seasonal popularity and other trends, to attract consumers' attention. Joining Bai Juyi Liquor can not only obtain continuous product support, but also meet the needs of different consumers and maintain excellent competitiveness in the market.
Marketing creativity
Product marketing is to launch unique creative needs according to market demand, such as limited time launch, co branding cooperation, etc., such as joint promotion with MAOTAI wine, catering stores, etc. Joining Bai Juyi Academy can attract more customers and realize the hot business of the store with the help of marketing creativity.
Digital operation support
Bai Juyi Academy has invested heavily in digital operation and management. The small program of Bai Juyi Academy platform jointly launched with Tencent Holdings can easily support order management and membership system. Joining Bai Juyi Academy can easily gain the convenience of digital operation and improve the management efficiency of the store.
Strong brand influence
You have read Bai Juyi's poems. Have you ever drunk Bai Juyi's wine? The three characters of Bai Juyi are engraved in people's memories when they were young. Bai Juyi's poems can be recited by hundreds of old people and children up to three years old. Bai Juyi doesn't need to advertise. Bai Juyi is a mouthpiece. Therefore, once the Bai Juyi brand was listed, it gained market sensation and quickly became a dark horse in the market. It has accumulated strong brand influence on social media and has a large number of fans and followers. Joining Bai Juyi Academy can quickly enhance the reputation and reputation of the store with the help of Bai Juyi's brand influence.
Reference to entrepreneurial experience
Bai Juyi Academy has a very warm policy. The nanny style support for people with zero entrepreneurial experience can learn from the entrepreneurial experience and success model of the headquarters to avoid mistakes and achieve faster revenue. The headquarters will provide training and guidance to help franchisees better operate stores and provide one-stop support for opening stores!
Ten million advertising support
Bai Juyi Cultural Industry Group invests tens of millions of advertising budget every year through multiple channels to give full play to brand advertising effectiveness. By continuously increasing advertising investment, we can reach a broader consumer market and pave the way for dynamic market sales for franchisees to welcome the arrival of festivals and consumption peak seasons.
For example, this year's Mid Autumn Festival National Day Double Day Golden Week is the first short and long holiday after the release of the epidemic in three years. The number of people traveling has increased sharply, and the number of people in major shopping malls has expanded compared with the "Spring Festival" scene. Therefore, choosing to launch online brand ads in a large area in consumption scenes with large traffic, such as large shopping malls, can further promote the expansion of brand publicity efficiency.
Based on the broad market prospect of the tea and wine culture race track, and thanks to the unique brand value, for a common cause, Bai Juyi Academy has teamed up with many agents to develop and reconstruct cross-border new consumption with Internet thinking in the mode of equity+community+consumption=ecosystem. Jointly build an ecological community integrating technology, intelligence, social interaction, health and career! In the future, it is bound to continue to expand at a faster speed, so that the franchisees can obtain more support.
