Come to the music room of Maotai Town Distillery and carefully turn over the sleeping music; Go deep into the brewing workshop and communicate with front-line production workers about the stage fermentation of fermented grains; Go to the Baijuyi Liquor R&D Base in Maotai Town, and analyze and discuss the functional microbial activities of Maotai flavor liquor with the scientific research team... This is what Mr. Xiao Zhengjun is busy doing every month in the Baijuyi Liquor Brewing Base, shuttling between Shenzhen and Maotai Town, Guizhou one day 。
Xiao Zhengjun, male, Han nationality, EMBA degree from Peking University, postgraduate degree, member of the CPPCC Nanshan District, Shenzhen, and chairman of Shenzhen Juyi Cultural Industry Group Co., Ltd. As a young post-80s boss, he has been a loyal fan of the poet Bai Juyi since he was young. He has studied Bai Juyi's life. Since he founded the Bai Juyi brand in 2019, he has been living with Bai Juyi's culture for four years. What is more worth mentioning is Xiao Dong's golden sentence "I have spent my whole life studying Bai Juyi's culture and brewing a bottle of good wine", as well as his low-key and introverted style.
Ecological resources, brewing according to nature is the natural gene of Bai Juyi wine
Good wine is the core support of natural ecology and wine making microecology for good wine. "The world's liquor depends on the value of Sichuan, which is the source of Chishui liquor." Maotai Town, Renhuai City, has earned the reputation of "the heart of liquor" by relying on the nourishment of Chishui River. Maotai Town is a place for wine. Thousands of wineries are lined up, and the air is full of the smell of lees.
Bai Juyi's liquor making base is located in the upper reaches of Chishui River in Maotai Town. It is only one river away from MAOTAI Distillery.
Maotai Town is surrounded by mountains, located in a basin, just like a naturally formed wine cellar; Its special geological structure makes the flowing water more clear; The red soil of Chishui River is rich in minerals and trace elements; The local crop, red tassel sorghum, Organic Wheat and other grains are firm and plump. As a special product of Maotai Town, red tassel sorghum has created the magic of Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai liquor.
Bai Juyi Liquor has a unique natural environment, coupled with the craftsman spirit of focusing on soy sauce wine. Bai Juyi Liquor shows the world with practical actions, the nature and people behind a cup of good wine.
It is brewed by ancient methods, and it takes time to brew classic culture
Bai Juyi Liquor inherits the typical brewing method and value method of Guizhou Maotai flavor liquor, which is called "time".
During the brewing process, Bai Juyi's wine cycle is extremely long, showing the art of time; In terms of value, Bai Juyi Liquor is worth collecting, and time has a stronger influence on quality and value.
Throughout the world's wine categories, "time" is the key value element, and old wine is the pearl on the crown of wine value. Bai Juyi's liquor has accumulated well in white wine, and has been blessed by five thousand years of Chinese culture, with obvious value. The unique liquor culture mode of Bai Juyi Liquor, which shows "time creates value", has created a new field of liquor value nationwide.
Bai Juyi mainly promotes four series of products, namely white "selling charcoal weng", red "ancient grass", white "singing in the twilight of the river", blue "pipa walking", and yellow "recalling the south of the Yangtze River". Their flavor type is pure grain Kunsha of Maotai flavor liquor, which means "Kun" in the local area. "Sha" refers to the red tassel sorghum mentioned above. Therefore, pure grain Kunsha wine is the wine brewed from the complete red tassel sorghum. It is the wine with higher specification and better quality among Maotai flavor wines. It strictly follows the ancient process of 12987.
China It is a nation of ceremonies. As the first of the hundred ceremonies, wine has profound cultural heritage. No matter how good the wine is, we should also pay attention to the golden mean of moderate drinking.
