A tea company is described as a tea tree. The headquarters is the root. It needs to absorb sufficient nutrients to improve/increase the normal growth of the whole tree. The store is the branch, extending in all directions, while the store manager is the trunk, serving as the link between the root and the branch. Therefore, the store manager is a special position in a franchised store, a specific promoter of various policies of the enterprise in the store, and a direct participant in the implementation of the store's operating conditions. Therefore, the selection and employment of the store manager is very careful. The following Xiaobian will share the criteria for selecting the store manager.
Responsibilities of the store manager
A chain store is composed of various parts, in which the store manager plays a leading role, is responsible for the specific connection between the enterprise and the store staff, and indirectly participates in the specific sales process between the store staff and customers. To be clear is to implement the business philosophy of the enterprise, implement various policies of the enterprise, and lead the salesmen to do a good job in the sales performance of the store. In addition, it is necessary to manage the large and small affairs of the store, from the purchase and sales of products to the cleanliness of the store. All aspects should be directly or indirectly involved. What's more important is to lead the store members, gather the strength of everyone, give play to everyone's enthusiasm and creativity, and create a comfortable working environment. This is a basic job responsibility that a store manager must have. In addition, there are also some promotional activities to participate in, feedback activities to plan, and do the attendance work of shop assistants. It seems that there are many tasks, but the core is to grasp the interests of the enterprise.
Employing standards of store managers
First of all, the store manager must have a qualified image and guidance ability. The image of the clerk is important, and the image of the store manager is more important. It requires that the external image of the store manager can give people a sense of stability and leadership. They can make full use of their own ability to guide the shop assistants to participate in the production of performance, point out the actual sales links of the shop assistants, and expand their vision.
In addition, they should have the ability to organize activities. The stores, especially some clubs, often hold some interactive activities with customers and members. The store manager should actually participate in the planning. In the implementation process, they should be able to face danger without disorder and organize the activities well.
The post store manager should have the training ability, be able to use the relevant rules of the company to restrict and standardize the specific work of the store staff, guide the communication ability and sales ability of the store staff, so that they can grow rapidly.
