Analysis of decoration style of tea franchise stores

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2014-02-20 15:04:46   Source: China Franchise Network   5573 people participated
  • Business scope: tea
  • Number of stores: 543
  • Single store investment: 10~20 ten thousand
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The decoration style of the tea shop is generally fresh and elegant, and at the same time, people should see the tea at a glance:

1. External modeling: The external modeling must highlight the characteristics of "tea", which is simple and elegant and pure.

2. Signboard: The signboard is a time-honored advertisement, which should stimulate the curiosity of consumers, attract their attention, facilitate their memory, and also reflect the style of tea shops. Generally, tea shops adopt the traditional style, with rectangular plaques, black paint as the background, gilt characters as the roll call, and celebrities are invited to write and carve, Solemn and stately: or paint the wood with varnish, use the words inscribed by celebrities, and paint it green after carving, which is simple and elegant. In addition, you can use modern decorative materials to make large interior bright lights, and use eye-catching characters outside to form a modern signboard, which depends on the place you operate.

3. Couplet: If a good couplet is used, it can better reflect the cultural and artistic atmosphere of the tea shop.

4. Shop window: the shop window is the priority exhibition hall of the tea shop, which can directly stimulate consumers' desire to buy. The shop window should be designed as large as possible, and some attractive tea can be placed inside, such as fresh tea, scented tea, health tea with loud advertising, and some tea sets can be put in a proper amount, and some beautiful tea can be soaked in transparent glasses, and several varieties can be changed every few days, The lights in the window should be brighter, and the tea, tea sets and tea water should form a beautiful picture and change constantly.

5. Store door: Try to keep the tea store door as large as possible, with better lighting and functionality in mind.

6. External light: The external light of the tea shop must be bright, preferably white or green, not red. If one or two green spotlights are used, the attraction of the tea shop will be more prominent.

7. Shop name: The name of the tea shop mainly reflects the harmony between the personality of the operator and the tea culture. A good name is the key. You can use traditional old brands, or combine the thinking of the operator according to the characteristics of tea, or ask the tea culture to give a good name.

8 Opening a tea shop requires at least 100000 yuan of smart choices. The specific amount of smart choices depends on the size of the store and the level of tea sales. The store is generally more than 40 square meters, with two to three well-trained salesmen. The cash receipts for tea sales are very high, generally more than 50% for retail sales, about 30% for wholesale sales, and relatively low, generally about 10% for tea set sales. The target period is more than one year.

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