From October 12 to 14, 2023 China (Chongqing) Construction and Decoration Materials Expo (hereinafter referred to as "2023 China Chongqing Construction Expo") successfully closed in Chongqing International Expo Center.
On October 12, The First Lesson of AI Marketing in 2023 Home Furnishing Industry (Chongqing Station) co sponsored by Zhina and the organizers of 2023 China Chongqing Construction Expo was also held at the same time This is also the first time that Zhinar, together with AI Marketing Research Institute, created a large-scale marketing public benefit course for the household industry, AI Marketing First Course, entered Chongqing.
In recent years, great changes have taken place in the consumption environment and consumer groups , many home owners found that The traditional marketing and promotion model is becoming more and more ineffective The cost of promotion and customer acquisition is getting higher and higher, the traffic is getting more and more expensive, but the customer source is getting less and less. The popularity of AI has brought new opportunities to the household industry. So, how can the home furnishing industry embrace the current AI led digital intelligent marketing outlet? As a vertical media for home furnishing and smart industry, Zhinar has always been committed to promoting industry innovation and popularization. From 2018 to 2019, Zhinar's "Smart First Class" launched for home building materials channels entered more than 10 cities nationwide, and once became an introductory course for many traditional channel operators to transform smart homes. The launch of AI Marketing Lesson 1 is in line with the current AI trend and the urgent needs of the household industry marketing transformation.
In the First Class of AI Marketing, we invited Wu Jianzhong, the Internet Director of Chongqing Business Development Center of Red Star Macalline, Yang Jin, the Deputy General Manager of Juxinmei · Home Furnishing Century City, Zhou Lei, the Operation Director of ET Aesthetics Warehouse, Zhinar, the founder of Lazyboard and Peng Anjun, the President of AI Marketing Research Institute, etc Several new media operation masters of practical school Dry goods and practical case sharing around live broadcast, short video and AI marketing ， The AI live broadcast system built by Zhinar - lazy AI live broadcast also made its first public appearance in the event 。 How does Red Star Macalline help dealers with online marketing
Wu Jianzhong, Internet Director of Red Star Macalline Chongqing Business Development Center
Traditional home stores live on rent, while Chongqing Red Star Macalline has long received traffic dividends by driving merchants to do live broadcast. Wu Jianzhong, Internet Director of Red Star Macalline Chongqing Business Development Center, shared how they helped dealers succeed in online marketing. As consumers move more shopping behavior to the Internet and mobile terminals, Red Star Macalline early laid out live broadcast and short video marketing channels, accurately grasped the flow of customer capital through local groups of dithering and Taobao shopping, and realized the link between factories, dealers and consumers. Against this background, Red Star Macalline has continued to deepen its efforts in content creation, shopping guide training and online operation team building. And starting from their own successful experience, Actively empower dealers in terms of flow and business. Home new retail
New crowd, new scene and new marketing
Yang Jin, Deputy General Manager of Juxinmei · Home Furnishing Century City
As a local home furnishing store in Chongqing, Juxinmei · Home Furnishing Century City has also established an online operation team to assist merchants in traffic. Yang Jin, Deputy General Manager of Juxinmei · Home Furnishing Century City "New crowd, new scene and new marketing under new household retail" In his speech, he summarized valuable experience and thinking about online marketing of physical home stores from a first-line perspective. Yang Jin said that, In the post epidemic era, the home furnishing industry needs new marketing means and methods to adapt to the changes of new people and consumption habits. In terms of promotion and publicity, he mentioned the use of new media platforms such as short videos and dithering to reach consumers and guide consumers to offline experience through new marketing means, and pointed out the importance of online content operation, brand marketing and offline experience interaction and interconnection. How to attract home building materials stores
Zhou Lei, Operation Director of ET Aesthetics Warehouse
"We will start to do the dithering operation in August 2021. There are 12 new media teams and 40 sales designers. Now there are more than 10000 online inquiries per month, more than 1000 store arrivals per month, and 9 million yuan in monthly turnover. We dare not start the broadcast because the team can't receive us." How can the home building materials stores attract customers? Zhou Lei, chief operating officer of ET aesthetic warehouse, shared the actual benefits brought by their team's simultaneous management of more than 30 dithering matrix numbers within the company. Zhou Lei expressed that, In order to achieve accurate landing and implementation of home building materials marketing, we need to first explore products with flow and master the thinking of explosive products. secondly, Simulate traffic video capture and continue to output Note that the account only publishes videos related to the main business, making the traffic matching more accurate. At the same time, Try diversified live broadcast forms To attract more traffic, and improve the conversion rate through live broadcast scenarios, product visualization, and anchor specialization. In addition, we should have basic operational knowledge, establish a professional team, Team process operation 。 In the environment of fierce competition in the industry, only by constantly improving their professional level and service quality can they succeed in the market. For small white merchants, Zhou Lei believes that AI live broadcast is also a good entry point 。 How about the owner of the physical store of household building materials
Use AI to change lanes to overtake and break through traffic bottlenecks
Peng Anjun, Founder of Zhina and Lazy Broadcast, President of AI Marketing Research Institute
Peng Anjun, the founder of Zhinar and Lazyboo, and the president of AI Marketing Research Institute, has been a senior media person in the home and smart industry rooted in the home building materials industry for 17 years It brought home owners in southwest China a wonderful sharing of how to use AI marketing to change lanes and overtake With the rejuvenation of consumer groups and the popularity of new communication carriers and forms, the application of AI thinking and AI tools in the household industry is also increasingly valued by the owners of physical stores. Peng Anjun believes that, With the help of AI, the owner of the physical store will have the opportunity to overtake on another road. The owner of the physical store will use AI well to add flow wings to the business. With the help of Lazy broadcast AI live intelligent broadcast, AI copywriting, AI design, AI short video operation, AI short video matrix management system and other AI tools It can not only help businesses solve the problem of lack of offline traffic facing the home furnishing industry today, but also significantly improve the operational efficiency of physical businesses and reduce marketing costs. Simultaneous combination Intelligent drainage, precise industry drainage and other technologies help customers quickly increase account weight and exposure To achieve better liquidity effect and bring more customers to offline stores. How about home furnishing stores
Break through traffic bottleneck through AI marketing
It was hosted by Peng Anjun, the founder of Zhina Round table forum Among them, Wu Jianzhong, the Internet Director of Red Star Macalline Chongqing Business Development Center, Yang Jin, the Deputy General Manager of Juxinmei · Home Furnishing Century City, Zhou Lei, the Operation Director of ET Aesthetics Warehouse and other guests surrounded How to break through the bottleneck of flow through AI marketing for home furnishing stores On this topic, we had in-depth exchanges with the on-site household owners with practical experience and wonderful cases.
As for how to break through the bottleneck of traffic in real home furnishing stores, Wu Jianzhong said that in the age of digital intelligence, embracing the Internet and new media has become an inevitable trend in the development of the home furnishing industry, The interconnection of offline and online operations in the home furnishing industry is particularly important. In the process, Use AI marketing tools , especially in Live broadcast and customization It can help offline entities reduce costs and increase efficiency.
At the same time, when it comes to breakthroughs, Yang Jin said that most of the current home furnishing stores are still in the traditional state, looking for new traffic breakthroughs but not taking the first step. And then, Every entity boss needs to be brave to try AI and other new things, try and make mistakes and optimize To adapt to the wave of digital intelligent marketing.
Next, Zhou Lei shared that businesses must take the first step if they want to succeed in new media operations, as long as they stick to it, they will certainly gain something. And then If you want to expand your advantages, you should improve the content professionalism and build a more professional team.
Peng Anjun, the founder of Zhinar/Lazy Broadcast and the president of AI Marketing Research Institute, used his rich experience in AI operation to answer questions and support the owners of physical stores on the spot. Peng Anjun believed that whether it was live broadcast or AI live broadcast, home owners need to get results through live broadcast on the one hand Investment time energy Learning, on the other hand, needs to be done Operation input 。 Although the exhibition period of Chongqing Jianbo is only three days, the AI marketing topic introduced by Zhina and the organizing committee of Chongqing Jianbo has planted the seeds of innovation and change in the hearts of businessmen in southwest China. It is believed that with the help of AI thinking and AI marketing mode, the home furnishing industry in southwest China will glow with new vitality.
The double exhibition of CCBD Construction Expo in 2024 will be finalized.
2024 China Chengdu Construction Expo The 23rd China (Chengdu) Building and Decoration Materials Expo will be held in April 16-18, 2024 stay Western China International Expo City Hold? With an exhibition area of 160000 ㎡, more than 2000 exhibitors and 180000 professionals will participate in the exhibition, and 50+forum activities will be held at the same time.
2024 China Chongqing Construction Expo The 2nd China (Chongqing) Building and Decoration Materials Expo will be held in October 16-18, 2024 stay Chongqing International Expo Center (Yuelai) ！ With an exhibition area of 50000 m2, it will attract 700+exhibitors and 50000+professionals, and hold 15+forum activities at the same time.
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