Many people haven't responded yet. The year 2020 is over.

The whole year can almost be summed up by "magic". The epidemic at the beginning of the year has almost completely changed our lives:

Looking back now, after each hot spot, big or small, everyone will always add some "strange" knowledge: the first cup of milk tea in autumn, migrant workers, not talking about martial virtues

Do you know the meaning of these words? What did you miss? Today, we are going to review the extraordinary year 2020 with you.

01   epidemic situation

1) Mask

At the beginning of 2020, "mask" became the hottest word.

According to Taobao's data, masks have been searched on Taobao in just two months 3.8 billion times 。

Some people persuaded their parents to wear masks at the beginning, but later they were persuaded by their parents to wear masks. Everyone began to buy masks, wear masks, and even Hoard masks 。

Then came the crazy price rise of masks. The original few yuan items were bought for more than ten yuan. In a flash, "masks" became the new wealth code. "Use masks to" cheat "! None of these people who give or sell masks can be trusted!"

2) Buy vegetables

In February 2020, many fresh food APPs received a wave of "epidemic dividend". From the decline of the whole industry to the "serfs turning over to sing", it can be said that "Bottom bounce" 。

Because of being isolated at home, many people begin to use fresh takeaway, and we are no exception.

As a result, the editorial department jointly launched a "food grab strategy" with Tencent Technology from the dimensions of the degree of difficulty in grabbing food, the best order placement time, the delivery time period, and the city coverage, to teach everyone to grab the food they want "steadily, accurately and ruthlessly".

Stamp here to learn: The latest evaluation of 10 "food grabbing apps"! Who is the best and most cost-effective to grab food from Hema, Dingdong and JD

Of course, people who can cook can buy vegetables. Those who can't cook can suffer during the epidemic.

Not only can't order takeout, most restaurants are closed, but there are also some restaurants in the "tenacious opening", click the link to learn: Why are all the Haidilao closed, and why are Starbucks and McDonald's still open

3) Online office/class

The epidemic has also spawned a new way of life - online office work and lectures.

Many service providers have also seized this opportunity, such as Nailing, which not only has the original online office services developed rapidly, but also has rapidly deployed "online classes".

It was supposed to be a win-win thing for everyone, but it turned out to be "contrary to our wishes", A large number of students in the online class are making a star for the nail in the app store.

In order to save themselves, NaiNail released the "Nailing itself, begging for mercy online" on site B, which turned around the reputation among young users and can be regarded as one of the most successful public relations examples in 2020. "Nails are sprayed off the shelf, and Henan News App" Ceng Online Class "tops the list... Online Class Magical Appearance of All Beings"

4) Long term rental apartment

Affected by the epidemic, there will be many bad things to worry about in 2020, including renting a house.

During the epidemic, the eggshell apartment forced the landlord to rent free, but at the same time, it did not give rent free to the tenant. It collected money as usual to make money on both sides of the epidemic.

Since February, we have continued to pay attention to the related events of "long-term rental apartments": eggshell cheated landlords and pit tenants during the epidemic, and in September, the long-term rental apartments were thundered in a large area, and finally, eggshell apartments were "empty", leaving chicken feathers everywhere.

What's behind the chaos of long-term rental apartments? Stamp here to learn: With 9 billion debts and 10000 people defending their rights, will "eggshell apartments" become the next ofo

5) Motori

Finally, let's talk about the epidemic.

Everyone stayed at home, and Nintendo's game "Gather! Animal Forest Friends" became popular, and the price of switch console and game was once increased to 2-3 times!

Because this game is so popular, some people even begin to resell the main dishes in the game, and even some people make millions by frying the game. Please see "Stir frying" and "Moving Forest" have made millions every month, and the popular game on the whole network has become a profiteering industry "

02

Stems of Explosion

1) Devious mouth God of War

In August 2020, the online advertisement "Sand Sculpture" of Xuxun suddenly became popular, and the man who always likes to crook his mouth and smile in the film also has a new nickname "Warlord with crooked mouth".

This kind of online advertisement of son-in-law makes people more and more addicted to it, from dithering to station B.

However, under these illogical advertisements, there is a profiteering industry hidden behind "From Tiao Yin Huo to" Sand Sculpture Shuangwen "Advertisement in Station B, Hidden Profitable Industry"

2) Sister Riding the Wind and the Waves

If you want to say that the hottest women's group in the summer of 2020 must be Sister Lang.

More than 30 sisters were drawn to be women's groups. They not only dared to "hate" tutors, "hate" program groups, but also interviewed frequently:

At least two popular shows were on the list one day when it was broadcasted, and even the brainhole variety show "Brother Overwhelming the Thorns" was popular. Finally, a variety show of the same type, called "Brother Chasing the Light", came out:

Others see the variety show as lively, but operators can see something different from it.

We reviewed the operation logic behind these popular variety shows from the perspective of "user operation". Stamp link to understand: "Sister Riding the Wind and the Waves" Why can it be hot? The operation routine of the popular variety show

3) The first cup of milk tea in autumn

As for the most puzzling stem in 2020, "the first cup of milk tea in autumn" must be on the list.

On September 23, everyone was suddenly overwhelmed by the "first cup of milk tea in autumn". Couples took this stem to show their love, even Buy all milk tea shops out of stock ：

Although most people don't know what stem it is or why it is red, they still drink milk tea with relish. Many businesses have also started this wave of hot spots:

Why on earth can this inexplicable stem brush the screen? Stamp here to understand The first cup of milk tea in autumn, why can you brush the screen

4) Migrant worker

To count the stems that people have used most in 2020, nine out of ten are "migrant workers".

Compared with the former "social animals", the words "migrant workers" seem to be very ambitious. Although they are working, they reveal an indomitable and indomitable spirit.

At one time, the quotes of migrant workers became popular all over the network:

5) Versailles literature

Suddenly "Versailles literature" became popular.

In short, Versailles literature refers to those Words that plainly complain and actually show off In fact, it is another form of boasting about X.

This word comes from microblog bloggers @Milk ball However, it was carried forward by microblog writer Meng Qiqi who showed his love:

On December 4, 2020, "Versailles Literature" was also selected as one of the top ten popular words of the year 2020 in "Verbatim".

6) Don't talk about martial virtues

At the end of 2020, a 69 year old man who claimed to be "the leader of Hunyuan Xingyi Taijiquan" swept the whole network overnight with an irresistible trend.

Horse sayings such as "rat tail juice" and "young people don't speak martial arts" have been played out by netizens and become the main materials of ghost livestock area in Station B.

As a result, people had not had fun for two days when the People's Daily published a comment article directly defining the nature of Ma Baoguo, saying that it was a farce:

Later, Station B also immediately released an announcement late at night, saying that it would strictly restrict, review and manage the video content related to Ma Baoguo. Since then, Ma Baoguo will never be seen in the ghost livestock area of Station B:

03

Large factory

1) Afterwave

The year 2020 of Xiaobazhan can be said to have brushed off the sense of existence.

First, it won praise by the New Year Concert, and then launched the treasure variety "Rap New Generation".

On the May 4th Youth Day, Station B invited actor He Bing to deliver a speech video called "Back Wave", which made a strong debut under the banner of "dedicated to the new generation". In just three days, it broke through ten million broadcasts.

One stone stirs up thousands of waves. The real "back waves" are ungrateful, and the "front waves" are also dissatisfied, thus triggering a heated discussion on the network.

However, many netizens expressed "disappointment" at the 2021 New Year's Gala in Station B compared with 2020. I wonder if this is a "rollover"?

2) To amuse a goose

At the end of June, the goose factory of "Nanshan Pizza Hut" was suddenly marked with the national goddess "Laoganma". Such a magic melon, I dare not write online novels like this.

As a result, the Guizhou police issued a notice that the truth was that the "old Ganma" who signed the contract was a liar! Details can be stamped "Old Godmother" shot the smart brain of "Tencent": this wave of blood earning ".

Goose Factory "recognized" under the ridicule of the whole network, incarnated as a fool Baitian who was cheated, and used 1000 bottles of hot sauce to solicit clues. As a result, Laoganma launched a "exclusive link" of 1000 bottles of hot sauce, which attracted a wave of "geese" laughter on the whole network. Please see @ Tencent, Old Ganma Calls You to Buy 1000 Bottles of Spicy Sauce on Taobao Live

Finally, the war ended temporarily with the joint statement of both sides. Although the incident was embarrassing, there was also an unexpected joy: netizens were in love with Tencent who had been cheated, and unexpectedly let Feng Ping up. This year's Goose Factory PR can add drumsticks!

3) Ant Gold Clothes

At the beginning of November, Ant Financial suddenly became an "ant on the hot pot". Not only was the listing postponed, but Ma Yun, as the actual controller, was also interviewed by four ministries.

In just one week, Ant Financial has gone from collective carnival to sleepless nights, and Ma Yun's reputation has also declined rapidly, becoming "the target of thousands of people", which can be seen here The whole story of ant "overturning" 。

In December, the financial supervision continued to upgrade, Ant Financial took the lead in removing the Internet deposit products from the platform, and was also interviewed twice by the financial management department, which put forward full five rectification requirements, and the road to listing was far away

4) Community group purchase

Overnight, "community group buying" suddenly exploded.

In less than half a year, all the big factories have gone off and started the business of "selling vegetables".

After careful study, we found that there is really a reason why community group buying is so popular. Specific analysis can be found here "Community group buying, sooner or later you want to" cut leeks "?" 。

"Don't just think about the flow of a few bundles of cabbage and a few kilograms of fruit". In December, the official comment of the People's Daily poured cold water on community group buying, and the competition pattern of giants rose again.

In 2021, let's wait and see what will happen to the Hundred Regiments Battle of community group buying.