People's Daily Online, Beijing, June 8 (Chi Mengrui) On June 8, the "Hundred Miles to Pick the Summer Palace - Caibai Jewelry Strategic Cooperation Signing Ceremony and Jewelry Cultural Innovation Launch Conference" jointly held by the Summer Palace and Caibai Company was opened in Wenchang Court of the Summer Palace. Miao Xiangliu, director of the Service Management Office of the Beijing Park Management Center, Ma Wenxiang, secretary of the Party Committee of the Beijing Summer Palace Management Office Wang Chunli, General Manager of Beijing Caishikou Department Store Co., Ltd., Yang Hua, President of Beijing Summer Palace Management Office, and other guests attended the launch ceremony, signed a strategic cooperation agreement on behalf of the Summer Palace and Caibai Jewelry, and sounded the opening gong for the series of jewelry cultural and creative jewelry, "Life is a lifetime", opening the strategic cooperation between the Summer Palace and Caibai.
The new products of the "Lifelong Yishi" series released this time are a series of cultural and creative jewelry products designed based on the sculptures, shapes, scenery, etc. with profound cultural significance in the Summer Palace. Each piece is designed by the park and designers after in-depth communication, refining the culture, and combining the needs of the current jewelry market formats, Each product has a unique cultural heritage and blessing meaning, supplemented by exquisite craftsmanship, to present a series of cultural and creative jewelry products for consumers.
The Summer Palace is the most complete existing imperial garden in China. There are 70000 square meters of palaces, gardens and ancient buildings in the park, and it is famous for its precious cultural relics. The Summer Palace is a masterpiece of traditional gardening art, which highly reflects the gardening principle of "although it is made by people, it is like the heaven", represents the highest artistic achievement of Chinese royal gardens, covers many scientific and artistic achievements in the field of human nature and humanity, and is the summary and outstanding representative of the architectural art and gardening art of Chinese royal gardens for thousands of years, It marks the creation level of Chinese traditional crafts and technologies.
As a leading enterprise in the jewelry industry, Caibai has been committed to independent innovation and cultural marketing for many years. In the process of operating gold jewelry for more than 30 years, Caibai has formulated Caibai jewelry standards that are strict with national and industrial standards, and is committed to building an important base to spread jewelry culture and guide fashion consumption, We have trained a group of professional management and design teams and developed our own products with market appeal.
This strategic cooperation with the Summer Palace and Caibai is a blockbuster cooperation in jewelry cultural and creative products. With the cumulative development of the cultural and creative market in recent years, cultural and creative products have become an important driver of consumption decisions. "Cultural and creative" enables culture to have a concrete carrier, adds basic cognition and added value to the products, and makes culture "live"; Jewelry jewelry carries real value, ingenuity and skill, and can be passed on to "stay" the value. The cooperation between the two organically combines cultural value and market trend, adds reasonable empowerment to culture, adds value to jewelry, and fully reflects the excellent achievements of cultural platform and economic singing. The combination of the Summer Palace and Caibai also represents the strong combination of Chinese classic culture and Chinese national brands.
The new products released this time are the first batch of new products, each of which has a unique cultural meaning.
[Jin Gui] "Jin Gui is with you, Jin Gui lives a lifetime". The products of Jin Gui series have the homonym of "Jin Gui", expressing the praise and respect for women in the new era of China. The budding shape is full of vitality, and the special technology makes the gold feel low-key and implicit, which is suitable for the modest and introverted oriental temperament.
[Spiritual Alligator] The intelligent alligator has the meaning of warding off evil spirits and protecting peace. The alligator is homophonic to "pack", and with the accessories of "Fu" and "Shou", it has the meaning of "pack life", "pack life" and "longevity". Lingcong series products are inspired by the design of the beast at the head of the seventeen hole bridge, Alligator. This series is made of gold and silver. The overall texture returns to simplicity and antiquity.
[Tongniu] Tongniu has the meaning of "stabilizing the water and tranquilizing the land", as well as many beautiful meanings such as "the cow turns the universe", "the bull spirit soars" and "the bull market". This decoration is made of gold and silver. Taking the Summer Palace bronze bull as the design prototype, the "Golden Bull Legend" on the back of the bull is clearly visible, elaborately carved and ingenious. Under the background of the colored glass base, the matt texture of the decorations looks more high-end and grand!
[Emperor Wenchang] It is a cultural treasure of Wenchang Academy, inherits the wisdom of the stars of Wenchang Opera, and lights up every young dream of winning the golden list. This series is inspired by the Emperor Wenchang in Wenchang Pavilion. Delicate modeling, peaceful appearance and low-key matte texture are popular.
(Editor in charge: Chi Mengrui, Gao Xing)
