On March 1, 1983, the first batch of 12 Swatch watches were launched;In 1993, Swatch Watch has increased Switzerland's share in the global market to more than 50%;Swatch watches include Bauhaus series, dazzle light series, metal series, etc.[6]In 2012, Swatch became the official timer for the London Summer Olympics.
In December 2018, Swatch was included in the 2018 World Top 500 Brands, ranking 206.[1][4-5]
In 1983, Nicolas G. Hayek led the merger of the Swiss Watch Industry Corporation (ASUAG) and the Swiss Watch Industry Federation (SSIH).
In March 1983, the first Swatch watches were launched.
In 1984, the production of Swatch watches exceeded 1 million.
In 1986, Nicholas G. Hayek became the major shareholder of the company.In the same year, the company was renamed as Swiss Microelectronics and Tabulation Company (SMH).
In 1988, to celebrate the fifth anniversary of the birth of Swatch, the Swatch watch family added six new anniversary collection watches Puff Special.
In 1991, Swatch Watch Auto watchmakerMechanical watchRejuvenate.
In 1994, Swatch Metal Watch ushered in a new era of modern metal watch.
In 1995, Swatch launched a solar meter.
In 1998, the Swiss Microelectronics and Tabulation Company (SMH) was renamed Swatch.
In the 1980s, the sales of Swatch watches reached 2.5 million.
In 2002, the Swatch metal series family added transparent watches;Swatch and famous musiciansphil collins (Phil Collins) launched the Phil Collins collection of watches.
In 2004, Swatch became the official timer for the Athens Summer Olympics;The contact watch and happy diving watch were launched.
In 2005, Swatch's slogan "Shake the world" was released.
In March 2007, Swatch's Cash the Thrill commercial was released.
In 2012, Swatch became the official timer for the London Summer Olympics.
In December 2018, Swatch was included in the 2018 World Top 500 Brands, ranking 206.[1][5]
In April 2021, Swatch officially launched a series of botanical ceramic watches.[7]
Swatch
Brand products
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Product Overview
According to the official website of Swatch brand in 2021, Swatch includes 1983, Bauhaus series, dazzle light series, metal series, ultra-thin metal series and other products.[6][8]
Representative products
Swatch Valentine's Day limited edition "crazy for love" watch
Swatch 2013 Valentine's Day special model is decorated with white love on the pink spherical outer package. The watch in the box can be seen through the window, which explains the original design intention of "true love needs to be frank".
Swatch Blum Collection Wristwatch
Original watch with transparent movement
On November 24, 2011, Swatch announced that the auction of Swatch's Blum Collection watches will be held in Hong Kong, China.The 100 Long Collection Wristwatch has a complete collection of more than 4350 Swatch works, including special collection watches that are not publicly available: prototype watches (initial design models of watches), specially customized watches (limited edition watches designed in cooperation with top fashion designers and brands), and special-shaped watches (watches different from standard watches in shape, color, and style).The history of the initial design models of many watches can be traced back to the early 1980s before the official launch of the first Swatch watches.[2]
Swatch 007 series wristwatch
Swatch 007
stayIan Fleming 's novels and007In the film series, villains all play an extremely important role. They have mysterious and unique charm. There are 22 watches in this series, all of which are based on the famous villains in the 007 film.[8]
Swatch Christmas limited edition special edition wristwatch
The green color on Swatch's Christmas special edition wristwatch symbolizes holly leaves, the red color symbolizes the fruit of Christmas plants, and the gold color symbolizes happy moments.For the ancient Celts, the red Christmas fruit symbolized the vitality of women, while the white mistletoe symbolized the vitality of men;So the Christmas plant represents the original Mother Earth.[8]
Swatch Christmas Special "Snow Queen" Wristwatch
The Swatch Christmas limited edition special edition wristwatch is designed to be decorated with foggy plastic to depict the winter background, with flakes of snowflakes on it. The buckles on both sides are connected with elastic bands, which are woven into a wide, elastic wristwatch band.The reflective surface of square aluminum is inlaid in the surface body, presenting more aesthetic feeling with a single snowflake.The silver metal pointer depicts time on the surface without numbers.[8]
Swatch Black Gold Series Charming Wristwatch
Swatch Black Gold Series
Swatch Black Gold series of the ultimate charm wristwatch was launched for Christmas 2009. Elegant black became the main theme of the design.It means that darkness dominates Christmas Eve and plays the leading role in confusing the female world.In the blurred and interlaced light and shadow, the dazzling golden light outlines her figure, and her elegant manner blooms endless charm.The product is mature and full of charm, which is the golden dawn in the night.[8]
Swatch Sparkling Star Talk Wristwatch
Swatch Sparkling Star Talk Wristwatch
Swatch Sparkling Star Whispering Wristwatch is embellished with white crystals, giving off a luxurious and charming light.The standard wristwatch is decorated with four shining Venus full of dreamy temperament, which seems to respond to the sincere wish when looking up at the starry sky. On this quiet Christmas night, hold your breath and listen to the bright stars from the mysterious space.[8]
Swatch Internet Time Watch
Swatch Internet Time Watch isMIT Media Laba founder memberNicolas NegroponteLaunched in October 1998Measuring System It is also the common network time system in the world. One of the purposes is to overcome the problem of time zone, so that all parts of the world can communicate at the same time.
Swatch Angel Wings Wristwatch
The design element of Swatch Angel Wings wristwatch with wings is made by the designer Jeremy Scott. Wings and Jeremy Scott are inseparable.This time, Jeremy Scott continued to use the iconic wing elements, bringing the pure white feather watch - Angel's Wing, set off by black lines.[8]
Swatch Thunderbolt Watch
The design of the lightning pattern of Swatch Thunderbolt Watch has been the expression of the new concept of the designer Jeremy Scott. A large number of lightning elements are used to design the strap into an irregular lightning shape, bringing the watch Thunderbolt.[8]
Swatch noble goddess watch
Swatch noble goddess watch
The Swatch noble goddess watch is a favorite element of the designer Jeremy Scott. Jeremy Scott chose the gorgeous gold color of the oil frame, with the idea of carving every moment into the beautiful time like oil painting, so there is the noble goddess.[8]
Swatch Classic Original Colorful Wristwatch Series
Swatch classic original dazzle color series wristwatch conveys the new idea of fashion on the wrist.All five wristwatches use large transparent plastic cases with bright colors. The sun ray pattern frosted dial reflects the gloss again, shining the eyes around.The silicone watchband in the same color not only expands the visual impact, but also brings a soft wearing feeling.[8]
Swatch 2011 Pure Fashion Wristwatch
Swatch 2011 Pure Fashion series wristwatch ingeniously adds lightness, texture and bright features to the design of the watch, and its color closely follows the trend of international "runway" clothing.[8]
Swatch 2011 touch series wristwatch
Swatch 2011 touch series wristwatches replace traditional button settings by using a large LCD display dial and touch control area.Use science and technology to lead life, integrate the rhythm of urban life and the leap of scientific and technological development, and explore the beauty of rhythm of life with a new fashion appearance and sophisticated scientific and technological connotation.Swatch TOUCH 2011 series touch screen meters can realize six digital functions: time (2 zones, T1&T2), date, perpetual calendar, alarm clock, timing and alarm.[8]
New Plant Ceramic Series Wristwatch
Swatch's brand new plant ceramic series wristwatch has innovated the material of Swatch's iconic Big Bold product series.The classic 47mm diameter super large dial has been upgraded.The upgraded vegetable ceramics are composed of two thirds of the ceramic components and one third of the castor oil components. They have both elasticity and toughness, and also have a silky touch, which really makes them strong in wear resistance.In terms of color, Swatch incarnates as a "wrist toner", integrating a group of gentle and cute Makaron color elements into the beautiful spring.[7]
New Plant Ceramic Series Wristwatch
Brand culture
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Brand identity
The "S" in the Swatch name first represents the birthplace——Switzerland(Swiss), on the one hand, thanks to the high popularity of Swiss watchmaking, on the other hand, it also allows the lineage of Swiss watchmaking to continue in another way.Another meaning of "S" is "second watch", which means that it can be like fashion, allowing people to own two or more watches at the same time.[10]
Brand concept
Swatch brand is positioned in fashion, sports, music, art... to create with passion.[9]
Brand honor
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time
Presenter/List
state
two thousand and eighteen
World Top 500 Brands
206[1]
two thousand and twenty
Top 50 Most Valuable Clothing Brands in the World
43[3]
Brand event
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Commercial competition
In February 2019, Swatch issued a statement saying that more than 30 dials of the Samsung Galaxy Watch Active are identical or almost identical to the trademarks they already own, and accused Samsung of unfair commercial competition, and that the copied design would mislead consumers to believe in the transaction and cooperation between Swatch and Three Stars.Swatch said that these Samsung dials can be downloaded from the Galaxy Apps store. Although these dials are designed by third-party developers, Samsung still accounts for part of the revenue.The Jacquedro tropical style time bird three question watch in the plagiarized dial is a watch specially designed for collectors, with a price of about 650000 dollars (about 4353700 yuan).On February 22, 2019, Swatch filed a lawsuit of $100 million.[11]
