Business Management

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synonym Business management (Junior college major of China's ordinary colleges and universities) generally refers to business management major

The major of business management is to cultivate students' ability to master economy, trade and management theory With strong business management practice ability Enterprise unit Advanced technology application in various business management practices Specialists The discipline of.

This major is suitable for our country Socialist Modernization Drive Demand, adapt to China's accession WTO After that, enterprises at home and abroad have new requirements for talents and master the necessary Basic theory and Expertise , with strong practical ability, moral, intellectual, physical and aesthetic Comprehensive development , can engage in business work, and have certain practical working ability and analysis, research innovation ability Students.^[1]

Chinese name: Business management
Major code: six hundred and thirty thousand six hundred and two
length of schooling: three years

Disciplines: Finance and commerce
Professional category: Business administration
Professional level: Junior college (higher vocational education)

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Main courses

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1． core curriculum

Business enterprise management, market research and prediction Business planning 、 business negotiation , marketing, international business management, e-commerce business etiquette Etc.

2. Practical training

Carry out practical training on market research, business planning and business negotiation on campus.

In business Circulation enterprises Practice.^[2]

Training objectives

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This major cultivates morality, intelligence, physique and beauty Comprehensive development , with good professional ethics And humanistic quality, be familiar with relevant economic management regulations and policies, and master Human Resources Management , marketing planning, business planning, comprehensive management, etc Business survey , Business event planning , Business Activity organization Implementation, business negotiation and communication skills , engaged in front-line business services and business management High quality technical talents 。

Teaching link

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Basic Economics, Introduction to Business, Business Management, Basic Accounting, Financial Management, Economic Law Marketing , market research and forecasting, international trade theory and practice Introduction to Electronic Commerce 、 Industrial and commercial enterprises Cognition Practice , business office automation, e-commerce simulation practice, graduation practice, graduation thesis, etc., as well as the main characteristic courses and practice links of each school.

Training requirements

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Students are required to study Marxism, Mao Zedong Thought and Deng Xiaoping Theory hard and abide by discipline and law; Can correctly understand and master business management fundamental theory Basic knowledge and basic knowledge of each course Business Skills And has certain analysis and Solve practical problems Ability.

Knowledge ability

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Modern enterprise Business activities Business and Management ability 。

Basic concepts

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Business management majors can offer a variety of careers: management, marketing, finance, economics, and international business. It combines a solid business knowledge background with a solid knowledge base of arts and sciences, so that students can engage in a specific career or pursue higher degrees after graduation.

Management Cultivate generalists in business, so that they have a wide range of knowledge, including planning, organization, guidance, control, and business and behavioral decisions related to business organizations.

The market specialty focuses on Market function Management and combination of, such as Market opportunities Confirmation, product development, promotion, pricing and wholesale of products.

The finance/economics major emphasizes the theoretical basis of finance and investment as well as solving problems in various economic and technological fields.

The focus of business management is management function Applications worldwide.

Have the ability to analyze, evaluate and interpret data, coordinate and organize personnel and tasks, and interpersonal relationship Strong ability in communication and other aspects is the symbol of a successful business generalist. In addition, personal self-confidence, keen judgment, tact, independence and self motivation will greatly expand the opportunities for advancement in the business field.

If a student studies in a specific field, such as market or industry, as his future employment direction, he will business management The opportunities in various fields will be further improved, for example, in various fields of industry, whether banking Health care or manufacturing needs a large number of management talents.

Training plan: Case teaching To improve students' business plan, organization, guidance, control, and business and behavior related to business organizations Decision making ability

Career planning: Marketing Specialist (Monthly salary: 3500) → Marketing Assistant → (5000 per month) → Marketing Manager (Annual salary above 100000 yuan)

Specialized section: Deng Xiaoping Theory political economics (finance and economics) College Chinese Business English, management information technology, enterprise organization and environment, business communication, quantitative methods, economics accounting Financial Management, Commercial Law, Marketing (II) Human Resources Management （2） International Trade Practice （2） .

Undergraduate section: Principles of Marxist philosophy Outline of Modern Chinese History English (II), Government Policy and Economics Organizational Behavior （2） Introduction to Electronic Commerce 、 business ethics Introduction, strategic management course , risk management management system In Computer application International Business Management Enterprise management consulting Marketing planning International Marketing （2） Strategic marketing

Curriculum

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(1) Basic section

Discipline code: C020214; Major Name: Business Management (Basic Section) (Sino British Cooperation Major)
Note: "Standard No." was used before 2002
S/N	Type No	curriculum code	Standard No	Course name	credit	type	examination mode	Direction or remarks
one	001	twelve thousand six hundred and fifty-six	-	Introduction to Mao Zedong Thought and Socialism with Chinese Characteristics	four	Compulsory examination	written examination	-
two	002	00009	three thousand and five	political economics (Finance and Economics)	six	Compulsory examination	written examination	-
three	003	04729	-	College Chinese	four	Compulsory examination	written examination	-
four	004	00796	-	Business English	seven	Compulsory examination	written examination	Certificate course of basic section
five	005	00797	-	Enterprise organization and environment	four	Compulsory examination	written examination	Certificate course of basic section
six	006	00798	-	Business communication	four	Compulsory examination	written examination	Certificate course of basic section
seven	007	00799	-	Quantity method	six	Compulsory examination	written examination	Certificate course of basic section
eight	008	00800	-	economics	five	Compulsory examination	written examination	Certificate course of basic section
nine	009	00801	-	accounting	six	Compulsory examination	written examination	Certificate course of basic section
ten	010	00802	-	Management Information Technology	four	Compulsory examination	written examination	Certificate course of basic section
eleven	011	00803	-	financial management	six	Compulsory examination	written examination	Certificate course of basic section
twelve	012	00808	-	commercial law	five	Compulsory examination	written examination	Certificate course of basic section
thirteen	013	00809	-	Marketing (II)	five	Compulsory examination	written examination	Certificate course of basic section
fourteen	014	00810	-	Human Resources Management (II)	four	Compulsory examination	written examination	Certificate course of basic section
fifteen	015	00811	-	International Trade Practice (II)	six	Compulsory examination	written examination	Certificate course of basic section

Relevant instructions
Examining school	Sun Yat-sen University 、 Jinan University 、 Guangdong University of Foreign Studies 、 South China Normal University 、 Guangdong University of Finance and Economics 、 Shenzhen University South China Agricultural University
Curriculum	15 compulsory courses, 76 credits in total; 0 elective courses, 0 credits in total; 0 additional courses, 0 credits in total;
Time of suspension	-
explain	-
remarks	According to the Notice of the National Examination Office on Adjusting the Curriculum of College Chinese for Self taught Higher Education Examinations, issued by the Yuekaowei [2006] No. 8 document, this major began to adjust its examination plan in April 2007.

(2) Undergraduate section

Discipline code: C020226; Major Name: Business Management (Undergraduate Section) (Sino British Cooperation Major)
Note: "Standard No." was used before 2002
S/N	Type No	curriculum code	Standard No	Course name	credit	type	examination mode	Direction or remarks
one	001	03709	-	Basic Principle of Marxism	four	Compulsory examination	written examination	-
two	002	eleven thousand seven hundred and forty-one	-	Marketing	four	Compulsory examination	written examination	Management section certificate course
three	003	eleven thousand seven hundred and forty-two	-	Business communication methods and skills	four	Compulsory examination	written examination	Management section certificate course
four	004	eleven thousand seven hundred and forty-three	-	Enterprise organization and business environment	five	Compulsory examination	written examination	Management section certificate course
five	005	eleven thousand seven hundred and forty-four	-	Accounting Principles and Practice	five	Compulsory examination	written examination	Management section certificate course
six	006	eleven thousand seven hundred and forty-five	-	Strategic management and ethics	six	Compulsory examination	written examination	Management section certificate course
seven	007	eleven thousand seven hundred and forty-six	-	International Business and international marketing	six	Compulsory examination	written examination	Management section certificate course
eight	008	eleven thousand seven hundred and forty-seven	-	Management and Human Resources Management	six	Compulsory examination	written examination	Management section certificate course
nine	009	eleven thousand seven hundred and forty-eight	-	Business operation management	six	Compulsory examination	written examination	Management section certificate course
ten	010	eleven thousand seven hundred and forty-nine	-	Business management Comprehensive application	six	Compulsory examination	written examination	Management section certificate course
eleven	011	ten thousand two hundred and fifty	-	Graduation Thesis of Business Management	No credit	Compulsory examination	Practical assessment	-
twelve	one hundred and one	00015	three thousand and twenty-two	English (II)	fourteen	Elective examination	written examination	-
thirteen	one hundred and two	00183	-	Consumption Economics	four	Elective examination	written examination	-
fourteen	one hundred and three	00055	three thousand and seventy-three	Enterprise Accounting	six	Elective examination	written examination	-
fifteen	one hundred and four	00181	three thousand and seventy-eight	Advertising (I)	four	Elective examination	written examination	-

Relevant instructions
Examining school	Sun Yat-sen University South China University of Technology Jinan University Guangdong University of Foreign Studies South China Normal University 、 Guangdong University of Finance and Economics Shenzhen University
Curriculum	11 compulsory courses, 52 credits in total; 4 elective courses, 28 credits in total; Additional courses, total credits;
Time of suspension	-
explain	1. Graduates of junior college or above in national education sequence can apply for this major directly. 2. No less than 14 credits are required for 101 to 104 elective courses. 3. Only junior college (or above) graduates who accept the national education sequence can apply for graduation.

Education level

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Business management majors in Sino British cooperation belong to Higher Education College degree level.

The examination courses (modules) of this major are calculated by credits. Those who pass the course examination will be issued with a course certificate, of which the certificate of cooperation courses will be issued by the Ministry of Education self-study higher education examination Office and UK Cambridge University Examinations Committee （ UCLES ）Jointly issued. Since 2004, all certificates of cooperative courses have been issued by the Higher Education Self study Examination Office of the Ministry of Education.

Obtained 8 cooperation courses in this major（ business organization Communication with environment, business, quantitative method, economics accounting , management information technology, financial management, business law) and English course certificate, UK Cambridge University Examinations Committee (UCLES) is responsible for issuing Cambridge Business Management Certificate.

Candidates who have obtained 16 courses qualification certificates of the major and whose ideological and moral qualities have been identified as meeting the requirements are issued self-study higher education examination Junior college diploma, and Cambridge University Examination Committee (UCLES) awarded Cambridge Advanced Business Management Certificate.

The undergraduate degree in business management belongs to the undergraduate degree level of higher education.

The course examination level is consistent with the completion level of similar professional courses in full-time ordinary colleges and universities.

On the basis of graduation from junior college, the students who have passed the examinations of all courses specified by the specialty, with the examination scores of more than 60 points, the ideological and moral characters have been identified as meeting the requirements, and the graduation thesis has passed the oral defense, they will be issued to Examining institution Renmin University of China Recognition of issuing country education Of Beijing Higher Education Self study Examination Undergraduate diploma.

according to Beijing city academic degree The Commission's Interim Provisions on Awarding Bachelor's Degree to Undergraduate Graduates of Self study Higher Education Examination and the Examination Institution's Opinions on Awarding Bachelor's Degree to Undergraduate Graduates of Self study Higher Education Examination Degree awarding Students can apply for thesis defense, and if their scores are good, they can be accepted by the examiners Renmin University of China grant National recognition A bachelor's degree in management.

Graduation destination

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Financial Management After graduation, students majoring in business management are suitable for working in foreign-funded enterprises, multinational companies International financial institutions 、 Industry and Trade Company 、 Trading company , Science and Trade Company Import and export of goods Companies, international and domestic financing enterprises, banks, insurance companies Finance company And other units. Outstanding graduates who wish to study abroad can be recommended to relevant British institutions of higher learning through the Cambridge University Examination Committee.^[1]