The media and education will be published like "books" to realize business value
Content payment is to turn media and education into "book" like content publishing to realizecommercial value Content payment is also called "knowledge e-commerce". The products delivered include video, audio, graphics, live broadcast, activities, communities, Q&A, shopping malls and other forms of content payment.
Content payment is to turn the knowledge content of media and education into the content of various knowledge payment platforms, such as graphics, audio, TV series, books, magazines, public accounts, articles, videos, etc., and turn the content into products or services.To realize business value.Content payment is also called "knowledge e-commerce". Content payment includes knowledge payment.[1]
development history
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2003 is the historical starting point of content payment. In the initial stage of Chinese online literature, a business model was created - some chapters are free when users read, and the later chapters need to be paid to buy, starting from the era of content payment.
In 2012, some websites on the Internet started the accelerated membership mode. In 2015, the domestic video content payment mode was formally formed.The charging of photo websites has been implemented since the website was founded.
The year 2016 is the year of the rise of content based payment. On May 14, a real-time question and answer product was officially launched on the network, with live teaching.
On June 6, 2016, some online knowledge payment websites began to try to pay subscriptions. July 2016Maker craftsmanThe knowledge payment platform was launched. In March 2017, the content product payment was launched.
Since 2016, the audiobook market has begun to grow rapidly, with the market size reaching $487 million.[2]
On July 15, 2018, according to foreign media reports, the audiobook market has seen rapid growth since 2016.With the increasing awareness of intellectual property rights of Chinese network users and the corresponding demand.
On December 30, 2019, content payment technology service provider Maker Craftsman was listed on the New Third Board[3]。
In 2020, the epidemic promoted the online payment of content. Makers and craftsmen, the content payment technology service provider, announced a year-on-year growth of 337.2% in their half year financial reports, with a net profit of 2411.75%[4], confirming that the content payment market has officially entered the trend.
Development trend
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《2018 Research Report on the Development of China's Network Audiovisual》The Report for short revealed the top 10 core findings of the industry. Zhou Jie, the executive vice secretary general of the Association, said that the market size of the audiovisual industry in 2018 is expected to reach 201.68 billion yuan, and the proportion of paying users will exceed 50%.The Report shows that paid for knowledge content, short videos and micro variety shows are considered as the three new outlets in 2019.
Profit mode
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Content payment is the profit model of the Internet after advertising and e-commerce, and has become the development trend of the Internet content industry.The Internet content industry can be divided into text and graphics (online literature, information, cartoons), audio (music, audio platforms), video and audio (online games, short and long videos, live broadcast, online courses, etc.) according to the content presentation mode. A variety of product experiences have spawned a variety of content payment methods.In the online audio, long video and comic industry, users and content resources gather on the head platform.The core development goal of each content platform is to seize user time.
