The enterprise philosophy (q ǐ y è l ǐ ni à n) is the representative formed by the enterprise in the process of continuous operation and long-term development, inheriting the excellent tradition of the enterprise, adapting to the requirements of the times, actively advocated by entrepreneurs, and consciously practiced by all employeesEnterprise belief, StimulateEnterprise vitalityPromote enterprisesProduction and operationThe spirit of community andCode of conduct。According to different levels, it can be divided into spiritual culture type and organizational system type.
Chinese name
Corporate philosophy
Foreign name
Corporate Philosophy
Pinyin
qǐ yè lǐ niàn
Purpose
Inherit the fine tradition of enterprises and adapt to the requirements of the times
Spiritual and cultural enterprise concepts refer to those gradually formed through long-term mutual penetration and influence of ideas, concepts, psychology and other factors, which are embedded in the enterpriseProduction and operationThe leading consciousness in.Spiritual and cultural enterprise ideas are represented by the group's ideals, beliefs, valuesmoral standardsIn terms of psychology, once it is formed, it is not easy to change, and has a fairly long continuity andstructural stability 。The spiritual and cultural enterprise concept represents thedeep structureIt is the real core of the enterprise philosophy and represents the most basic spiritual meaning of the enterprise philosophy.
Organizational system
Announce
edit
The enterprise idea of organizational system is the enterprise ideasurface structure Generally, it refers to the entrepreneur's specific business principlesCode of conduct、thinking model 。This organizational system type enterprise concept has the characteristics of standardized and uniform behavior of enterprise employees. Therefore, compared with the spiritual and cultural enterprise concept, the organizational system type enterprise concept is more rigorous and has pressure on employees.At the same time, because it is a surface structure, the organizational and institutional enterprise philosophy changes faster than the spiritual and cultural enterprise philosophy.
development
Announce
edit
It runs along the track of spiritual culture type - organizational system type - new spiritual culture type - new organizational system type.
The development of ideas cannot be divorced from the era of enterprises.The times are changing, and different times have different characteristics.Although the characteristics of the times can not be taken as the direct basis for the development of enterprise ideas, their impact is great.
Industry preference is the most direct basis for concept development. It represents the personality characteristics of enterprise leaders and their understanding or hope for enterprise characteristics. It is the leader's positioning of enterprises in the market, which is reflected in the enterprise's top-downoperating activitiesInConsistencyOverall tendency.
Principle of concept development
（1） Personalization principle
Personalization principle means that the concept designed by the enterprise must enable it to have characteristics in the industry.
（2） Socialization principle
Although the idea must be personalized, it must be recognized by the society.Therefore, the development and design of ideas must be consistent with the valuesMoralityandaestheticAnd other factors to getThe publicTo gain high popularity andReputation 。
The enterprise philosophy isCorporate ValuesThe words must be concise, the content must be rich, and easy to remember and understand.The simple, clear and novel enterprise concept will be more popular.
People oriented principleThat is, people centered.The enterprise must regard the idea as a kind ofmanagement toolThe fundamental purpose of applying, developing and setting up enterprise ideas is to stimulate the enthusiasm and creativity of enterprise employees. Scientific enterprise ideas and their effective implementation will enable all enterprise employees to be respected and trusted, so that the enterprise has a good atmosphere and environment.
（5） Market Principles
The enterprise concept must reflect the requirements of customer demand and competition.For enterprises, the concept is a tool to guide their business activities, andEnterprise activitiesBoth satisfiedCustomer needsIt is also a process of competing with peers.Therefore, corporate philosophy must contribute to this process.
When developing the concept, we must review the research report again to find the direction and goal of the concept positioning, help solve the image problems faced by the enterprise, and avoid the randomness and simple association of the enterprise's concept provisions.
（2） Stimulate ideas and creativity
There are several sources of corporate philosophy: corporate managers, corporate professionals, corporate employees, external experts, and the public.
（3） Compare and screen ideas
On the basis of combining the basis and principle of concept development, the developer shouldOriginalityOn the basis of practical feasibility, screen various ideas and select scientific and effective enterprise ideas.
（4） Build concept connotation
The creativity that has been defined as the enterprise idea should be given rich connotation, so as to facilitate the idea transmission and idea in the futureImplementation processThere are records to be found and there are evidences.To define the connotation of the idea, we should first give a scientific and reasonable explanation literally. On this basis, we can extend its connotation through association and metaphor, so as to coincide with the real purpose of establishing the idea.Finally, in accordance with the requirements of the concept, the enterprise'sdevelopment strategy Responsibilities of managers and employeesCode of ConductEtc.The enterprise concept based on the above connotation must have strong functions of guidance, penetration, cohesion, incentive, radiation and identification, so as to make it different from other enterprises and easy to identify.
Enterprise concept positioning
（1） Positioning mode
（1） Goal oriented
With this positioning mode, the enterprise defines or describes its concept as the goal and spiritual realm to be achieved in the business process.It can be divided into concrete target type and abstract target type.For example, the specific target type is represented by Toyota: "the goal is to produce cars popular with the public", and the corporate philosophy of the hypothetical target type is Nissan: "create the future of people and cars", and the United StatesDuPont"For a better life, make better products".
（2） Solidarity and cohesion
With this positioning mode, the enterprise takes unity and struggle as the connotation of the enterprise philosophy, and expresses the management style of unity and cohesion in specific language.For example, the "family like" of American Talban Airlines,Shanghai Volkswagen Automotive Co., Ltd"Ten years of entrepreneurship, ten years of talent cultivation, ten years of dedication" and so on, belong to this type.
（3） Pioneering and innovative
With this mode of positioning, the enterprise adopts the team spirit of hard work, pioneering and innovation andGroup consciousnessTo define and describe the corporate philosophy, such as Honda's "create with eyes and heart" and Bette's "keep trying and doing",Sumitomo Bank "Keep the tradition and be more innovative".
（4） . Product quality
With such positioning mode, enterprises generally define or describe the enterprise philosophy with the meaning of "quality first", "focusing on quality", "focusing on creating famous brands", etc.
（5） Technical development
This type of enterprise is represented by the development awareness of cutting-edge technologyEnterprise spirit, focusing on the concept of enterprises developing new technologies.This positioning is similar to the previous pioneering and innovative type, but the difference is that the pioneering and innovative type is based on a wholecreative spiritThis innovation permeates all aspects of enterprise technology, management, production and salestechnological developmentType A is based on the development of professional technology of products, and its connotation is relatively much narrower.Such as JapanToshiba"Speed,SensitivityAnd then strong ",CanonThe company's "forget technology development, it is not worthy to be called Canon" and so on.
（6） Marketing
This type of enterprise emphasizes the target that it serves, that is, the needs of customers, and takes the satisfaction of customer needs as its ownmanagement idea。Typically, McDonald's "customers are always the most important, services are priceless, and the company is everyone's"department store"Good quality at low price".
（7） High quality service
This kind of enterprises focus on providing customers and society withgood serviceTo“customers first”As the basic meaning of its business philosophy.This concept is very common in many service industries such as retail, catering and entertainment.
formulation
Announce
edit
Expression development is based on the concept orientation.
oneCorporate mission: What is the enterprise;What will the enterprise be;What should the enterprise be.
(1) Business field of the enterprise: the essence is to determine the enterprise'sScope of activitiesAnd development direction.
Industry scope;Longitudinal range;Customer scope;Geographical scope (requirements:market orientation )
（1） Transmission and acceptance of enterprise concept
The transmission of ideas is the first step in the implementation of ideas.In order to internalize enterprise ideas into employees' beliefs and conscious behaviors, employees must first know what the enterprise's ideas are.
In general, the method of idea transmission is iterative method, that is, through multiple angles, multi-level, multi-channel, repeated transmission, to make the enterprise's ideas deeply rooted in the hearts of the people.
（2） Explanation and understanding of enterprise concept
In fact, in reality, the interpretation of ideas can takeTesting method, gameplayDiscussion method, training methods and other forms, so that the enterprise concept can really penetrate into the hearts of the people.Among them, the training method is very useful for the interpretation and understanding of ideas, such as the United StatesGeneral Electric Company(GE)FMPTraining（Finance ManagerTraining program), Panasonic Management College in Japan.McDonald'sHanbao University is a good opportunity and occasion to explain ideas, learn ideas, understand ideas and master ideas.
（3） Education and acceptance of ideas
The cultivation of ideas is to fix the dissemination of ideas as a system to achieve the penetration, sharing, sharing and acceptance of enterprise ideas.
（4） Application of enterprise concept
The application of ideas is actually that employees, on the basis of thorough understanding and acceptance of enterprise ideas, implement them in their daily work, use them to guide their behavior and put them into practice.
