Volume price is not as good as volume value, Hongmeng Zhixing leads the new era of smart cars

On June 1, at the forum of the 2024 Future Auto Pioneers Conference, Yu Chengdong, the executive director of Huawei, chairman of Terminal BG and chairman of Smart Car Solutions BU, delivered an important speech, explaining the core idea of "volume price is not equal to volume value". Hongmeng Zhixing, with its outstanding technological innovation and market performance, has taken a leading position among the new power brands in China. This not only clarifies Huawei's strategic direction in the field of smart cars, but also provides a new thinking path for the entire industry.

one Reshape the market pattern from low quality to high quality

The view that "volume price is not as good as volume value" profoundly reveals the future development direction of the intelligent automobile industry. In the current competitive market environment, many enterprises attract consumers by reducing prices, but this strategy often leads to the decline of product quality and user experience. Hongmeng Zhixing redefined the standard of market competition by improving product quality and user value.

Huawei has always been committed to technological innovation and quality improvement, and Hongmeng Zhixing is the embodiment of this strategy. With Huawei's profound accumulation in the ICT field, Hongmeng Zhixing has reached the leading level in the industry in terms of design quality, development quality, supply quality and manufacturing quality. This not only improves the market competitiveness of products, but also sets a new industry benchmark.

two Huawei's product layout, independent and controllable core competitiveness

Huawei is committed to the incremental components of the intelligent connected vehicle industry, and its business scope covers electrification and intelligent connected products, including electricity drive System, on-board charging system, intelligent cockpit, intelligent driving and other key technologies. In terms of cooperation mode, Huawei has adopted flexible and diversified strategies and established cooperative relations with many automobile enterprises.

Specifically, Huawei's cooperation model includes three types: first, the parts model. Under this model, Huawei provides standardized products and solutions to meet the needs of automobile manufacturers; The second is HI (Huawei Inside) mode, which is jointly developed by Huawei and automobile enterprises to provide full stack smart car solutions including MDC computing platform, smart cockpit, smart driving, and smart car cloud; Finally, Hongmeng Zhixing (the original intelligent selection mode), under which Huawei fully participates in the whole process of automobile design, research and development, production and sales, and jointly promotes the development and application of intelligent automobile technology with partners.

The success of Hongmeng Zhixing is inseparable from its autonomy and controllability in core technology. Huawei has built an autonomous and controllable industrial chain for smart cars by developing three major operating systems, namely, HarmonyOS, AOS and VOS. stay Software Independent intellectual property rights have been realized on the code and development tool chain, which gives Hongmeng Zhixing a unique competitive advantage in technology.

Hongmeng Zhixing has also made significant technological breakthroughs in the fields of intelligent driving, intelligent cockpit and intelligent vehicle control. The development of intelligent driving technology has greatly improved the safety and comfort of vehicles during driving; The innovation of smart cockpit provides users with a more intelligent and personalized driving experience. These technological innovations not only meet the needs of users for intelligent vehicles, but also promote the technological progress of the entire industry.

The success of Hongmeng Zhixing depends not only on its core technology and self controllable ability, but also on its strategic thinking on product layout and technological innovation. Huawei has launched a series of leading products in the field of smart cars, including the Interworld new M7Ultra and the Enworld S9. These models not only reach the top level of the industry in design and performance, but also improve the intelligence and user experience of the whole vehicle through the application of Huawei's unique black technology.

three Hongmeng Zhixing, leading in sales

At the meeting, Yu Chengdong announced that the QBE M9 had won the first place in sales of 500000 high-end cars in May, and said that the website had been robbed by users, underestimated the enthusiasm of everyone for QBE's new M7Ultra. President Yu said that it was estimated that this car would become a phenomenal blockbuster again. This fully reflects the leading advantages of Hongmeng Zhixing in product quality and user reputation. With the launch of more new models, Hongmeng Zhixing is expected to continue to expand its market share and provide users with more diversified and high-quality choices.

Hongmeng Zhixing, with its ever enriched product matrix and excellent market performance, has continued to lead the new power brands in China in the cumulative sales volume from January to May 2024. Huawei has created a new model in the field of intelligent vehicles through cross-border cooperation with Celis and other partners. This cooperation not only brings about the complementarity of technology and market resources, but also promotes the coordinated development of the entire industrial chain.

Huawei's successful experience in the field of consumer electronics also provides important support for the improvement of the user experience of Hongmeng Zhixing. Huawei's accumulation in user experience, brand marketing, quality control and other aspects has enabled Hongmeng Zhixing to more accurately grasp user needs in market operation.

four The key to competition in the second half of smart cars: volume value is the future

At present, the automobile market has shifted from the incremental market to the stock market, and the market competition has also shifted from price competition to value competition. With the increasing penetration rate of new energy vehicles, users' demands for intelligence and automation are growing. Hongmeng Zhixing has promoted the upgrading of market demand by continuously improving the intelligent level of products, providing users with a higher value driving experience.

In the future, the smart car market will be dominated by technological innovation such as intelligent driving, intelligent networking, intelligent cockpit, AI big model, and promote a new round of optimization and upgrading of industrial structure. With its dual advantages in technology and market, Hongmeng Zhixing will occupy a favorable position in this competition and continue to lead the development direction of the industry.

The success of Hongmeng Zhixing lies not only in its outstanding technology and products, but also in its deep grasp of the development direction of the industry and its ability to continue to innovate. Through the way of "volume value", Hongmeng Zhixing not only improved its market competitiveness, but also provided new ideas for the development of the entire smart car industry.

With Huawei's comprehensive empowerment, Hongmeng Zhixing will continue to lead the development trend of the smart car industry through technological innovation and market expansion. In the future, with the continuous progress of technology and the continuous expansion of the market, Hongmeng Zhixing is expected to continue to occupy the leading position in the market and work together with more industrial partners to create a new era of intelligent cars.

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