Chang'an Mazda EZ-6 new car comes into the market at a surprising price!

Mazda Automobile enjoys a high reputation among car enthusiasts for its distinctive appearance design and driving experience. However, although its brand connotation is highly praised, Mazda's performance in the Chinese market does not match its brand connotation, and its sales volume is always difficult to hit the top of the list. Today, under intense market competition and pressure, Mazda has decided to seek change and choose to cooperate with Chang'an Automobile to develop new energy models.

The newly launched Chang'an Mazda EZ-6 integrates many Chinese elements. It is based on the Chang'an EPA hybrid platform, and has classic design elements such as the front hood with smooth lines and delicate lights, side car running lines, and through tail light sets. The size of the new car exceeds the standard of the intermediate car, 4921mm long, 1890mm wide, 1485mm high, and 2895mm wheelbase.

In terms of interior decoration, Chang'an Mazda EZ-6 takes simplicity and modernity as its design concept, and is equipped with large-scale central control screen, full LCD dashboard and other mainstream configurations. At the same time, some classic Mazda elements are retained, such as the steering wheel and the air conditioner outlet of the center console.

It is no stranger to use Chang'an Auto products for power system. The pure electric version is equipped with 190kW independently developed by Chang'an Mazda drive The motor is equipped with lithium iron phosphate battery produced by Shidai Chang'an; The extended range version is equipped with the JL473QJ 1.5L engine and 160kW motor combination of Chongqing Chang'an, and uses the battery produced by China Innovation Airlines. This extended range power system also appeared on Chang'an Qiyuan A07.

Price becomes the key factor. From the perspective of product positioning, Chang'an Mazda EZ-6 seems to be Chang'an Qiyuan A07 after the bid change, the price range of which is between 155900 yuan and 175900 yuan. Considering the advantages of Chang'an Mazda EZ-6 based on the joint venture brand, the price may rise slightly, and the starting price is expected to be about 159900 yuan. As for the pure electric version, the price may be more user-friendly, reaching 149900 yuan.

From the perspective of product strategy, Mazda, which is seeking change in China, has advantages in cost control through cooperation with Chang'an Automobile, and is expected to break through the market at a lower price. However, it still needs time to verify whether it can attract enough consumers to buy this model based on Chang'an platform rather than globalization strategy.

For Mazda's loyal fans, it is worth considering whether they can accept a Mazda model based on Chang'an platform rather than globalization strategy. We expect readers to share your insights in the comment area.

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