Subaru is reluctant to take the road of transformation and electrification

Recently, it was reported that Subaru, a Japanese automobile brand, would strengthen cooperation with Toyota in the field of electric vehicles. According to the plan, including the released pure electric SUV model Solterra, Subaru will have four pure electric SUVs by the end of 2026; By the end of 2028, Subaru will add four new electric vehicles, totaling eight.

Atsushi Osaki, CEO of Subaru, said that the cooperation with Toyota in the development and production of electric vehicles would help Subaru minimize risks in the process of transformation to electric vehicles. Osaki became CEO of Subaru in April last year, and set the goal of achieving 50% of its total sales of electric vehicles by 2030, that is, the sales volume is about 600000 vehicles. However, Subaru sold only 14000 electric vehicles last year, and the global delivery volume of Subaru in 2023 will be 852000. The road of electrification transformation is quite difficult.

It is reported that Toyota is expected to produce Subaru's first three seat electric SUV in Kentucky in 2025, and Subaru plans to produce electric vehicles in Japan from 2025, with an annual output of about 200000 vehicles. In addition, Subaru will add a special production line for electric vehicles in 2027, when its output will increase by another 200000 vehicles.

At the same time, Subaru's plan to expand the lineup of hybrid vehicles is also in progress. Atsushi Osaki, CEO of Subaru, said: "Although we have begun to transform to electric vehicles, we think it is also important to sell internal combustion engine vehicles at the same time." Such a statement is thought-provoking and makes people feel that Subaru seems reluctant to take the road of electric transformation.

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