Release of Chinese brand value evaluation information BYD ranks first in the field of automobile and accessories

On May 11, Xinhua News Agency, China Brand Building Promotion Association, China Assets Appraisal Association and other units jointly released the "2024 China Brand Value Evaluation Information" in Deqing, Zhejiang Province. With a brand value of 105.186 billion yuan, BYD ranks first in the field of automobile and accessories.

It is reported that China Brand Building Promotion Association is subordinate to the State Administration of Market Supervision and Administration, and is jointly launched by the former General Administration of Quality Supervision, Inspection and Quarantine (now the State Administration of Market Supervision and Administration), the Ministry of Finance, the Ministry of Industry and Information Technology, the China Council for the Promotion of International Trade, CCTV and other five units The only national social organization engaged in brand work approved by the Ministry of Civil Affairs. The "Release of Chinese Brand Value Evaluation Information" has been carried out for 11 consecutive years. It is an important measure to establish a brand value evaluation mechanism with Chinese characteristics, create positive energy for Chinese brands, and promote Chinese brands to the world. It is honored as the gold list of Chinese brand values by the industry. In 2024, the number of brands participating in the evaluation reached 1034, covering most of the leading enterprises in the industry.

BYD has always been practicing the mission and responsibility of Chinese auto brands with practical actions. In the past year, BYD's annual sales exceeded 3 million units, winning the global new energy vehicle sales championship for a second time, becoming the first Chinese auto brand to enter the top ten in global sales, ranking on the BrandFinance list of the world's most valuable auto brands, ranking first among Chinese auto brands for three consecutive years, and demonstrating the power of Chinese cars in the world. Behind the brilliant achievements is BYD's deep cultivation and accumulation in the field of new energy vehicles, and users' recognition of BYD's brand and technology. Adhering to the development concept of "technology is the king and innovation is the foundation", BYD continues to increase its R&D investment. In 2023, it will invest nearly 40 billion yuan in R&D, with more than 102800 R&D personnel. It is the car company with the largest number of R&D personnel in the world, leading the global new energy vehicle reform with innovation.

Under the guidance of the international strategy, BYD actively layout the global market and continues to promote Chinese new energy vehicles to the world. In 2023, the sales of overseas new energy passenger vehicles will exceed 240000, with a year-on-year growth of 337%, becoming the Chinese brand with the largest exports of new energy vehicles. By April 2024, BYD's new energy vehicles have spread to 83 countries and regions, including Japan, Australia, Brazil, Mexico, Germany, the United Arab Emirates, and achieved good results in many markets, becoming a "new business card" made in China.

The first place on this list is the trust and recognition of BYD brand. In the future, BYD will continue to promote the coordinated development of multiple brands and the global offshore layout, and adhere to technological innovation drive The high-quality development of the brand helps the global automobile industry to accelerate its entry into the new energy era and create a respected world-class brand.

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