Original title:
Yunzhou District, Shanxi Province: "Camping+" to stimulate new momentum for rural revitalization and development
Worker's Daily - reporter Liu Jianlin Correspondent Ma Jingbo Jiang Jing
In June, the land of Yunzhou is full of green. Tents like stars are scattered on the winding Sanggan River and the vast fields. Relatives and friends talk around the furnace at night, and the smoke curls up, interweaving with the sunset in the sky into a warm picture. The guitar is played lightly, the folk songs are melodious, and children are laughing and playing in the clear river. On the lake, the occasional passing motorboat paddles off the quiet water, arousing ripples, adding a touch of dynamism to the quiet camping trip
"This trip from Beijing to Yunzhou for camping was really worthwhile! With beautiful mountains and fresh water and fresh air, I feel that the whole person has taken on a new look and is totally different from the city. Looking up at the stars at night, I haven't seen such a clear night sky for a long time. It's really beautiful, and I will come again in a few days!" Recently, Mr. Zhao from Beijing "had a good time" in Yunzhou District, Datong, Shanxi, I had a great experience of camping.
In the past two years, Yunzhou District has actively seized the opportunities in the cultural and tourism market, taking advantage of the comparative advantages of volcanoes and Sanggan River wetlands, taking multiple measures to actively develop the "camping economy" and drive the cultural and tourism market in Yunzhou to become "hot" and "hot". Up to now, there are 10 camping bases of various types in the whole district, and tourists come in an endless stream. During the May Day holiday and the Dragon Boat Festival holiday, the whole district received 166392 tourists with a tourism income of 2373732 yuan. Optimize the environment and lead the camping economy forward steadily. Yunzhou District actively introduced investment, attracted 7 associations, associations and caring enterprises to participate in the camping economy, issued 5 design plans, and solved 23 practical problems. Unified and standardized management shall be carried out for the camp, and the infrastructure such as parking lot, roads and toilets shall be improved to ensure power and water supply and convenient transportation.
Innovate the mode and create a new experience of diversified camping. Relying on the strategy of "micro tourism+service" and the model of "village committee+tourism+farmers+social capital", Yunzhou District has successfully attracted social capital to invest in campsite construction, accounting for up to 90%. Relying on natural resources such as volcanoes, the new business form of "camping+" was launched, integrating outdoor sports, music and volcanic culture, and many international events and music festivals were held to attract many tourists. In combination with the volcano and yellow flower culture, we innovatively launched diversified camping experiences such as lake wind, canyon wind, volcano wind and forest wind, so that tourists can enjoy different customs. During the May Day holiday this year, the whole district received 126000 tourists in total, and the tourism income was 1.555 million yuan. Among them, the Manyuan wild luxury camp received 6241 tourists, and the income was 236000 yuan, helping to revitalize the countryside and increase farmers' income.
Jointly promote and write a new chapter of camping economy. In the past two years, Yunzhou District has actively built a new camping economy, built a publicity matrix by strengthening foreign cooperation, successfully held activities such as "Forget about the New Life of Camping in Mountains and Rivers", printed 20000 copies of the "Yunzhou Camping Guide", and worked with more than 30 mainstream media to promote and promote the camping economy, helping the camping economy to flourish. At the same time, we will connect boutique routes to realize resource sharing in the scenic spot, launch unique cultural tourism experience combining "yellow flower culture", "hemerocallis culture" and "yellow flower+camp", enrich tourism product lines, and promote cultural tourism consumption upgrading. At present, Yunzhou District has 2 characteristic tourism routes and 8 cultural and tourism commodities to provide tourists with in-depth cultural experience. Based on the rural revitalization, support and encourage the village committee to drive the villagers to participate in the camp construction and increase the income of the villagers. According to the relevant person in charge of Yunzhou District Government, up to now, 150 local villagers have been employed in each camp in the district, with an average income increase of 3500 yuan per person per month. Villagers around the camp also spontaneously form income increase channels through selling farm meals.
