Original title: Don't let the deformed show off their wealth infringe the mainstream value

A few days ago, several million level show off online celebrities active on the Internet were banned or blocked by major social platforms.

The wall full of big brand bags, imperial green jade jewelry, millions of yuan of consumer bills... The online show off of wealth is a deformed online phenomenon. It is unknown whether this kind of online celebrity is really "rich". They dress deliberately, and their speech acts are extraordinary. By showing the life of luxury, they play up the material scene of extreme luxury, and cater to some people's psychology of curiosity and snooping, It attracts a large wave of traffic. The network shows off wealth and spreads bad values such as money worship and material supremacy. These bad orientations will have a lot of negative impacts on the society. It must be stopped to convey negative ideas such as getting something for nothing, winning while lying flat, and having fun as soon as possible, promote material worship, and damage mainstream values.

The collective closure of fortune show online celebrities highlights that the network is not a vacuum zone. With the emergence of a large number of webmasters, the supervision of webmasters' behavior is also increasing. In June 2022, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated and issued the Code of Conduct for Network Anchors, which clearly stipulates that network anchors should adhere to a healthy style and taste, consciously abandon vulgar, vulgar, kitsch and other low-grade tastes, consciously oppose the flow first, deformed aesthetic, "food circle" chaos, money worship and other undesirable phenomena, and consciously resist violations of laws and regulations It is harmful to network civilization, network morality and network harmony.

Renovating the network to show off wealth is not aimed at "wealth". Encourage some people to get rich first, let the people live a better life, and pursue common prosperity. The "rich" here is a goal of social development, is to encourage the whole society to work hard, and is to advocate getting rich through labor and wisdom. However, in the online society where the good and the bad are mixed up, some anchors regard the show of wealth as a "new track of online popularity", rent props, create scenes, and create extremely rich and extravagant people, in order to attract attention and become gold. The ostentation of wealth on the Internet presents vanity and empty "wealth". Without any positive incentive, it will only cause a gap impact on the public's sense and psychology. Renovating the network to show off wealth is aimed at the bad network culture and the behavior that damages the social fashion. Some online celebrities use false means to show off their wealth to promote goods or services, which also constitutes deception and misleading to consumers. Such violations of laws and regulations should be punished according to law.

The abnormal flaunt of wealth and the disastrous online sales are all for the sake of traffic by hook or by crook, and dare to make up any story in order to "get out of the circle". We should actively rectify these bad practices, make reality the passport of network communication, make practical efforts to become the social culture of network transmission, and make mainstream values the conscious compliance of network practitioners, eliminate vice and promote virtue, and jointly maintain a healthy and positive network ecology. （ Aidan ）