Original title: "Praise" does not create a true reputation

After you place an order online, do you often receive a small card with "favorable feedback" attached to the package, on which it is written in soft words: "Dear, please give me a favorable comment, 2 yuan small red envelope"; For offline dining, have you ever heard the waiter say, "Please give me a five-star praise and give you a snack"... The above scene can be seen everywhere in our life, from catering to shopping, "praise returns" everywhere. In order to increase the exposure rate on the platform, merchants exchange small profits for full screen praise; Consumers adhere to the mentality of "don't waste money" and perfunctory, which leads to the phenomenon of "praise".

With the rapid development of the Internet, online transactions are becoming more and more common in life. Online stores are in fierce competition, and "return of favorable comments" has become a means of competition for many businesses. After all, the exposure rate is linked to the purchase rate, and the evaluation of others is the standard that consumers attach great importance to when shopping. For businesses, the cost of "cash back of good reviews" is not high. Only one or two yuan or snacks can earn consumers' affirmation, so there is natural motivation to do it.

The business performance is good, and the consumers have collected the wool. It seems that everything is harmonious and beautiful. However, "the wool comes from the sheep", and the cost paid by businesses will ultimately be borne by consumers. In addition, "good reviews" are unfair to other honest operators. The online stores with the same quality and price, which draw false favorable comments, have greatly increased their sales and made a lot of profits because they have hoodwinked consumers. At the same time, the market share of honest operators has been squeezed and diverted, and the benefits are naturally not as good as those of online stores with high false praise rate. Over time, bad money will drive out good money. For consumers, writing insincere reviews for a small profit seems to be beneficial, but in fact, it gives them the right to objective evaluation.

Recently, the State Administration of Market Supervision and Administration of the People's Republic of China issued the Interim Provisions on Internet Anti unfair Competition (hereinafter referred to as the "Provisions"), which will be implemented on September 1, 2024. The promulgation of the Regulations has provided protection for further curbing the wind of unfair competition and protecting the legitimate rights and interests of consumers from the management level. The introduction of the new regulations gives more opportunities for honest and pragmatic business entities to make money, which is conducive to the formation of a benign competitive market environment. Businessmen should take this as a lesson, consciously resist "good reviews", improve their image and win the trust of consumers by improving the quality of goods and service levels. The regulatory authorities should also actively perform their duties, seriously investigate and deal with this illegal act of cheating consumers and disrupting market order by "brushing favorable comments", ensure that the evaluation of goods on the network platform is more authentic and objective, so that consumers do not fall into the trap of false favorable comments. In a word, good reviews can't create a real reputation. Instead of taking shortcuts, it's better to work steadily and seriously, so that "repeat customers" will naturally flow. （ Cai Kexin ）