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NetEase Auto reported on December 23 (Beijing) With the outbreak of China's electric vehicle market, the time-sharing lease of electric vehicles has also become the entry point for all parties' capital to enter the upcoming huge market. Time sharing lease is an emerging business model that allocates a car to different users in different time periods, and encourages short-term use and bridging use. As a new industry, China's electric vehicle time-sharing lease business is facing technical obstacles. How to have an efficient and reliable electric vehicle network operation system and risk control mechanism is still a visible threshold.
Faced with the huge market prospect of time-sharing lease and the obstacles of innovation mode, on December 23, the third phase of "Internet+Auto Innovation Workshop" created by NetEase Auto salon The event was officially held around the topic of "car sharing mode under time-sharing lease", and several guests from vehicle manufacturers, car rental companies and investment companies had a heated discussion on this topic.
Core tip: Netease Internet+ The third session of the Automobile Innovation Workshop started at Innovation 163 In the second session, the CEO of micro car rental Yang Yang said that time-sharing leasing is a completely new industry in China, which has great potential but suffers from insufficient technical reserves. With the rise of labor costs, time-sharing leasing will eventually move towards high-end segmentation services.
The following is the transcript of the speech:
Hello, everyone. I am 39 years old this year. I am an old man on the Internet. I caught up with the rapid development of the Internet twice. Unfortunately, the last time was quite painful. Why do I, as an Internet user, want to rent a car now? I have only done one thing from the age of 22 to 39 - data mining and data analysis. I have also studied the insurance industry and the pharmaceutical industry, which have great prospects in the field of data applications. But why should I finally focus on time-sharing leasing? Because the incremental space and development prospect of this field in the future market are very potential.
In 2014, with the development of online car use, Didi and Kuaidi set off a wave of online car use. However, based on the online car use service with "people", the cost of people cannot be avoided. With the rise of labor costs, this field will eventually move towards high-end segmentation services, and public Daily travel will certainly become one of the main choices for ordinary people.
Let me share with you two data. China's motor vehicle sales grow by 27% every year, the fastest in the world; However, the penetration rate of China's leasing sector is only 0.4%, which is not comparable to that of Europe and the United States southeast Abi, we are all quite backward. These two huge gaps show that 80% of the short-term rental market in China has no one at all. Who among you and your friends would rent a car at ordinary times? I believe no, but that does not mean there is no such market or demand. Therefore, in this industry, our positioning for the company is that it is a Chinese time-sharing technology service provider.
Why is our first identity defined as a technology service provider? Because time-sharing leasing is a completely new industry in China, there is no technical reserve in this field before China. From the end of 2013 to the present, we have invested a huge amount of manpower, material resources and funds to do one thing: technical reserves in this field. When the technical reserve reaches the level of commercialization, our role will change to "time-sharing lease operation service provider". By operation, we mean 2B operation, not 2C operation. We provide technical, data and all aspects of service support for service providers to do time-sharing leasing services.
