To be frank, many people buy Macs not for the sake of the system and software, but for the sake of face and brand. How many people can't use the Mac when they buy it. They don't even know where to find it after creating a new folder. It's unrealistic to let them use the Mac OS to work or work.
However, there is another kind of people who just bought a Mac laptop and are not used to it, so they need the Windows operating system to transition; As time goes by, they will not try the mac system; In addition, there is another kind of people. Because some software only has Windows version, they will also choose to install Windows on the Mac to facilitate the installation and use of software.
Tracing back to the source, this problem is attributed to the two systems' different operations. Of course, the different marketing methods of the two systems also have a certain impact on the formation of user's usage habits.
First, the operating system itself is different:
Windows has a tiled interface. You can open many windows at the same time, allowing you to explore news, photos, newsletters or browse the web.
Mac OS has a cleaner interface. At the most basic level, you have one desktop, but you can also operate on several desktops. In addition, its system matches Apple's unique touchpad, and its operating experience is completely different from that of Windows.
Secondly, the impact of marketing on user habit cultivation:
At first, when the two systems first came out, Apple and Microsoft adopted completely different ways of marketing.
Jobs was very confident in his products, and thought that Microsoft's system was very redundant. He also made fun of Bill Gates' low taste. At the same time, Jobs is determined to be the leader of technology aesthetics. All the design parameters of Apple computer hardware and systems have not been announced.
In order to compete with Apple, Bill Gates discussed with IBM and made all the hardware data of the computer public, so other computer hardware manufacturers came into being at that time and were equipped with the Windows system. In this way, the Windows system occupied the vast majority of the market and began to cultivate user habits from then on.