Xinmin Evening News reporter Xu Yisheng
Chinese landscape paintings composed of plant okra branches and leaves flaunt on the earlobe, Shanghai girls' small expressions on rainy days are pasted on the bag with shiny materials, and a whole wall gathers the colorful covers of the Book City magazine... As a professional exhibition space in the office building, Xinhua Center · New Space, located in Xujiahui Business District, Shanghai, is holding a "REBOOT: A Better Life, Unlimited Creativity" Xinhua Culture and Innovation+Invitational Exhibition covers all aspects of people's life. It leverages culture and art to leverage the innovation practice of the whole industry, adding a different experience to the "May 5th Shopping Festival". According to the staff of the organizer, after the exhibition, the exhibition site is likely to be built into a "second floor bookstore" in Xujiahui business circle.
Modern Footstep
The whole exhibition is divided into ten sections, including Xinhua Culture and Innovation, Shanghai Style Culture, Red Culture, Reading and Publishing, Art Exhibition, Design Life, Xinhua Media, etc. The photo wall records the development history of seven major businesses of Shanghai Xinhua Distribution Group, including "cultural science and technology park, cultural real estate, finance, education, media management, publishing, culture and art". It is not difficult to find that from cultural inheritance to international promotion, from knowledge popularization to quality life, the "Xinhua Cultural and Creative" matrix covers multiple tentacles of creative life, forming the ecological environment of "great cultural and creative" - the Pearl Art Museum, the Space Bookstore of Light, the Book City magazine, Wenhui Publishing House Many IPs, such as the n-th power designer incubation center, made a centralized appearance to launch cultural and creative products in the way of combining fashion and technology.
Starting from the first comic book, "Painting said the First National Congress of the Communist Party of China", Shanghai City Animation Publishing Media Co., Ltd. and Shanghai Style comic book center have been working hard for nearly 10 years, and have launched more than 100 kinds of comic books, including the history of the Party, the history of new China, the history of reform and opening up and the history of socialist development, and other "four history" themed comic books, forming a huge theme comic book IP matrix. Centering on the "Red Culture" and "Shanghai Style Culture", the first series of "New Era Struggler Series", "Painting on Jinggang", "Fire Wheel Running: A Hundred Years of Shanghai Railway" and other works present the changes of the times and the foot of struggle.
Show life details
At the exhibition site, the most moving exhibits are those closely related to life details and combined with various cultural backgrounds. For example, from the essence of the collection of the Shanghai Library, a series of cultural and creative works with unique "library aesthetics" and creativity have been derived - transparent book bags printed with the inscription of the inscription on the tablet, the famous article and the crane in the collection of the above picture, and T-shirts with the words "true couple". The exhibition place is not large, but it is eye-catching because of its massiveness.
Culture+art, culture+education, culture+finance, culture+publishing... In recent years, Shanghai Newspaper Group has been committed to the construction of new mainstream media while adhering to the principle of "going out of the circle and breaking the array". This invitational exhibition boldly innovates the business path and explores how to empower the whole industry with culture.
The brand of "Xinhua Cultural Innovation", which was first unveiled at the Yangtze River Delta Cultural Expo last year, has been incubated for more than half a year and shows its achievements with Xinhua Cultural Innovation+Invitational Exhibition. Li Shuang, President of Shanghai Xinhua Distribution Group, said that this June is the 20th year since the establishment of Xinhua Distribution Group. As a diversified and ecological cultural industry group, this exhibition was held to promote public consumption with high-quality and cutting-edge cultural and creative products, and create a display window for cooperation and exchange of high-quality cultural resources and diversified cultural activities, It will also bring citizens a richer lifestyle and more benefits.
