Original title: Pass down the precious wealth left by ancestors from generation to generation (introduction)

Guarding the Great Wall Like Guarding Home (Theme)

In his reply to the villagers at the foot of the Great Wall in Badaling, Beijing, General Secretary Xi Jinping pointed out that "the Great Wall is a representative symbol of the Chinese nation and an important symbol of Chinese civilization, which embodies the Chinese nation's spirit of continuous self-improvement and the patriotic feelings of unity and perseverance." The Great Wall has an irreplaceable important value and position in the history of Chinese civilization and the development of Chinese traditional culture. To protect and inherit this historical and cultural heritage, we must protect the Great Wall as well as our homeland. We should deeply study and implement Xi Jinping's cultural thoughts, vigorously promote the culture of the Great Wall, carefully tell the story of the Great Wall with emotion, and pass down the precious wealth left by our ancestors from generation to generation.

We will vigorously promote the construction of the Great Wall National Cultural Park. The Great Wall spans many provinces. The excellent traditional Chinese cultural resources, revolutionary cultural resources and advanced socialist cultural resources distributed along the Great Wall are rich in variety and of high historical and cultural value. The construction of the Great Wall National Cultural Park is an important measure to strengthen the protection, inheritance and promotion of the Great Wall's historical and cultural heritage. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to the excavation of the cultural value of the Great Wall and the inheritance and protection of cultural relics, and has made important instructions for many times, providing a scientific guide for promoting the construction of the Great Wall National Cultural Park. In 2019, the Office of the CPC Central Committee and the Office of the State Council issued the Construction Plan of the Great Wall, the Grand Canal and the Long March National Cultural Park. In 2021, the leading group for the construction of the National Cultural Park issued the Construction and Protection Plan of the Great Wall National Cultural Park, making specific arrangements around the "what, how to build, and how to manage" issues of the Great Wall National Cultural Park. In the construction of the Great Wall National Cultural Park, relevant regions not only combine their own reality and highlight local characteristics, but also pay attention to strengthening cross regional linkage and cooperation, and take a series of effective measures to promote the protection of giant linear cultural heritage and serial heritage to achieve remarkable results. To further promote the construction of the Great Wall National Cultural Park, we should adhere to a systematic concept, focus on overall planning, take a series of Great Wall cultural relics and cultural resources along the Great Wall with clear themes, clear connotation and prominent impact as the backbone, adhere to the principle of "core point section support, linear corridor traction, regional integration, and overall image display", and promote the formation of a clear hierarchy The construction and protection pattern of the Great Wall National Cultural Park is highlighted, and efforts are made to make the Great Wall National Cultural Park an important symbol of carrying forward the national spirit and inheriting Chinese civilization.

Promote protection and utilization to complement each other. As an important symbol of the Chinese nation, the Great Wall is an important symbol of the spirit of the Chinese nation. It embodies the Chinese nation's spirit of self-improvement and patriotism of unity and perseverance. When people mention China, they will think of the Great Wall, and when they mention Chinese civilization, they will also think of the Great Wall. In the long history, although the Central Plains regime has changed several times, the construction of the Great Wall has continued for a long time. The history of the construction of the Great Wall reflects the outstanding continuity of Chinese civilization, and has become a historical witness of the continuous development of Chinese civilization and its development in the state form. The cultural relics and cultural resources of the Great Wall are generally large in scale, high in value, long in time span, widely distributed, well combined in landscape, and have great potential for display and utilization. To protect and inherit this historical and cultural heritage well, we must promote the protection and utilization to complement each other. Integrating into life and benefiting the masses is one of the important experiences of the great achievements in the protection and utilization of cultural heritage in the new era. Only in the protection and utilization of the cultural heritage of the Great Wall can important values be demonstrated. In practice, some places have unified the historical and cultural value and economic and social value of the Great Wall, made full use of the spillover effect of the cultural relics and cultural resources of the Great Wall, established cultural industries and tourism industry clusters with deep integration of culture and tourism, continuously extended the industrial chain, expanded the industrial scope, and created a collection of heritage protection, environmental beautification, cultural heritage The composite Great Wall cultural heritage corridor integrated with industrial development has effectively protected historical and cultural heritage and natural ecological environment, effectively promoted the development of regional cultural tourism industry, and brought tangible economic benefits to the surrounding people.

Drive more people to understand and protect the Great Wall. It is the common responsibility of the whole society to protect and inherit the historical and cultural heritage of the Great Wall, which ultimately falls to the actions of every member of society. Although the Great Wall today no longer has the military defense function at the beginning of its construction, as a magnificent material existence that has experienced many vicissitudes, it condenses the wisdom and strength of the Chinese nation, reflects the Chinese nation's indomitable spirit and desire for peace and stability, and can arouse the deep emotional resonance of every Chinese people, This is an important emotional value link that drives the whole society to participate in the protection of the Great Wall. To enable more people to participate in the protection of the Great Wall, first, we should give full play to the leading and inspiring role of culture, and widely spread and vigorously inherit the culture of the Great Wall in the whole society. Education will guide more people, especially young people, to learn more about the history and culture of the Great Wall, and foster a sense of cultural mission and responsibility to participate in the protection of the Great Wall in the depths of their hearts and feelings. Second, we should give full play to the guiding and safeguarding role of the system, and severely punish the acts of destroying the Great Wall. We will strive to improve the service system for Great Wall protectors and volunteers, and encourage social organizations and individuals to actively participate in the protection of the Great Wall. Third, we should give full play to the role of technology in transformation and promotion, comprehensively use virtual reality, augmented reality and other technical means to produce and launch visual and immersive financial media products, promote the Great Wall protection knowledge in telling the story of the history of the Great Wall vividly, and strengthen the public's awareness and initiative in participating in the protection of the Great Wall imperceptibly, In the whole society, the great wall cultural heritage protection and inheritance has gathered a strong joint force.

（ Jiang Hua, Author's unit: School of Humanities and Communication, Northeast University of Finance and Economics)