Zhonggong Entertainment

More intensive work is needed for the short videos of industry video evaluation and skill training

Source: China Industrial Network
2024-04-16 14:02

What else can you do besides leisure and entertainment? The answer may be beyond your imagination. On the short video platform, not only office skills, software applications and other workplace quick skills are popular; Blue collar "hard core" technologies, such as excavator operation, wall building and electric welding, were also praised by many people.

In recent years, the short video platform has become an important place for people to acquire new knowledge and learn new skills because of its advantages of being short, compact, diverse in content, and high utilization of fragmented time. Data shows that nearly 90% of users will acquire knowledge through short videos. Learning skills and popular science knowledge through short videos has become a popular way for workers to "recharge".

Short videos of skills training are popular content types among workers. Watching and learning such videos on the short video platform, to a certain extent, can help workers improve their competitiveness and help them find more possibilities for career development. However, under the upsurge of skill training short videos, some problems were exposed. For example, the content quality is uneven, and the professionalism, systematicness and integrity are not enough, which may not only affect the learning effect, but also reduce user stickiness.

In order to improve the learning experience of users, the short video platform needs to actively use their brains to find countermeasures.

In terms of the choice of creators, the platform can try to actively invite professionals, or cooperate with vocational colleges and craftsmen skilled talents to increase the "dry goods" of skill training short videos and create more high-quality skill training short videos for users.

In terms of support for excellent works, the platform can give more flow support to excellent works through push and other ways, and guide more creators to focus on the creation of high-quality content. At the same time, for short videos of skills training with poor content, feedback and complaint channels should be unblocked, and corresponding handling should be carried out in a timely manner to avoid misleading user learning.

Content creators need to work hard to improve the attractiveness and value of their works by clarifying target user groups, improving content quality, enriching content forms, etc. They can also try to have interactive discussions with learners, listen to users' opinions, and improve the quality and efficiency of creation.

Nowadays, short videos are quietly changing people's life and learning habits. In a sense, short videos of skill training have opened a window for some people to learn and improve their ability, giving more choices, resources and paths to those who love learning and want to learn. In the next step, how to eliminate the coarse and extract the fine, and make the relevant content more exquisite, is the direction that all parties should strive for.

Editor in charge: Li Jiayu

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