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Inspiration from the discount price of reverse tickets for Spring Festival travel

Yu Minghui
2019-01-08 07:57:35 Source: China Industrial Network - Workers' Daily

During the Spring Festival transportation in 2019, the railway department will temporarily open more trains according to the passenger flow. Since there are few returning passengers after these trains arrive at the destination, the situation of "returning empty" often occurs. In this regard, the railway department has introduced preferential measures for discounts on some seats of empty trains. (See Beijing Youth Daily on January 6)

Every major holiday, popular lines will appear "one ticket is hard to find" phenomenon. For this reason, the relevant parties of the country have been constantly optimizing the transport capacity. For example, this year, several new railway lines were put into use for the first time in the Spring Festival, and 299 new EMUs were added; In order to improve the efficiency of services such as ticket checking and entering the station, online face verification and alternate ticket purchase service pilots are implemented; We have made some efforts to reduce the demand for travel in concentrated periods and directions, and promoted "reverse family visit" and peak shift travel through fare reduction.

The "cabbage price" of reverse ticket sales not only reflects business wisdom, but also is a gift package for passengers. Of course, in terms of more scientific and rational utilization of the transport capacity of the Spring Festival and better service for people's travel, there is still plenty of empty tickets for the Spring Festival travel, reminding relevant parties to continue to strengthen efforts to guide "smart travel" - although the concepts of reverse family visit, reverse tourism, peak shift travel and so on have been advocated for a long time, the actual effect still needs to be improved.

On the one hand, we can try to promote and guide people to further change the concept that people must return to their hometown to visit relatives during the Spring Festival, and advocate "reverse visiting" and going to the city for the Spring Festival; On the other hand, a large number of migrant workers returned home before the Spring Festival, suggesting that relevant departments should promote urbanization based on high quality, and let migrant workers and other migrant workers in cities have the conditions and ability to let their families go to the city for the Spring Festival through the supporting system of livable cities, which can also alleviate the repeated dilemma of "empty city during the Spring Festival" and "difficult recruitment" after the festival in some large and medium-sized cities.

In addition, to realize the "smart travel" of Spring Festival travel, attention should also be paid to continuous optimization in details. For example, more subsidies and conveniences such as accommodation and travel are provided for "reverse family visit" people, and the scenic spot provides tickets and accommodation concessions.

Edit: Ge Wenqi

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